WHOOOO...hold the phone...add another urban station to the mobile/pensacola market? Nope, ain't gonna happen. the reason is simple....ratings DO NOT always equal sales.
In mobile, the "urban" market, I.E. the listeners, do not have the bucks to spend to make it worthwhile for advertisers. I could give a toot if BLX has the number one numbers, if those number one numbers are also unemployeed and have NO SPENDABLE FREE INCOME.
Sure, lets get racial here...no problem (I deal with reality, not political correctness) WABB does well in sales because they get the white "urban" listeners who come from the wealthy west mobile areas, and who have SPENDABLE income. The majority of the urban share that BLX has come from REAL urban (Yes..poor black) areas where there is massive unemployement and no money to spend on what the advertisers sell.
THAT is why the city cannot support another urban station.
As for smooth jazz, I think it would do better here as a fulltime format (taking in the listeners that beautiful music used to get including big 25-54 female numbers), with an upscale audience.
I have got to say, the music Katt Sertan has been playing on (PBS) WHIL may actual show the little public station cracking the ratings at night for the first time. should be interesting to watch what happens.
I am also sad to say I have been hearing more and more non-charted songs on the pirate (no doubt the influence of the old AAA programers now running the show), and if they do not watch it, that will kill there run at taking out the rocket...who continues to drone along with the same 50 songs, and jocks who endlessly fill space with content nobody gives a damm about.