What do you think will happen tomarrow with the Harbor and Amp

[MR. JAROME_CALVIN]

If you didn't like that idea. They should've put "Mia" also on 101.7 as well as 1430am. It's not right, that these companies spend $ on these formats that say they play Anything, which in reality, they don't!!! They play too many Rock and Roll Music.
(NOT EVERYBODY) LIKES ROCK AND ROLL MUSIC

 

[MR. JAROME_CALVIN]

What happened to great music like Freddie Jackson, Celine Deon, James Ingram, Wilson Philips, and Luther Vandros to name a few.
Not even Magic 106.7 play those. They play "Living on a Prayer" by Bon Jovey, and they call themselves "Continuous Soft Rock"?? what a shame!!
Magic 106.7 used to be so good back in the day.

 

[trock]

If you didn't like that idea. They should've put "Mia" also on 101.7 as well as 1430am. It's not right, that these companies spend $ on these formats that say they play Anything, which in reality, they don't!!! They play too many Rock and Roll Music.
(NOT EVERYBODY) LIKES ROCK AND ROLL MUSIC

I understand your pain. But the we play anything/everything moniker is used for every jack style radio station in the country. It doesn't literally mean they play everything. It just means they have a larger than normal conservative playlist that you can listen to in the office. Rock and chr formats do sell in Boston. Straight up Urban just doesn't sell enough here for a large corporation to see any meaningful returns. Besides there are many fantastic urban/urban ac stations (including local internet only stations)that broadcast online.

 

[CTListener]

The SAG-AFTRA contract requires that the station be staffed 24/7, and requires some full-time employees.

Does that mean live, human, paid DJs or simply a full-time babysitter or two for the format-in-a-closet 24/7? In other words, are the stipulations of the union contract specific enough to close any loophole CBS might try to exploit to keep costs down on an all-automated Amp?

 

[NHRadio]

It doesn't literally mean they play everything. It just means they have a larger than normal conservative playlist that you can listen to in the office.

Yeah...450 records instead of 300 ;D

 

[Signpost]

Just saw the 6+ numbers. AMP trending down. Kiss is down, but it looks like Magic who benefitted, not AMP. Harbor not showing up at all?

Can't wait to see the discerning analysis..

 

[reelyreal]

The SAG-AFTRA contract requires that the station be staffed 24/7, and requires some full-time employees.

Does that mean live, human, paid DJs or simply a full-time babysitter or two for the format-in-a-closet 24/7? In other words, are the stipulations of the union contract specific enough to close any loophole CBS might try to exploit to keep costs down on an all-automated Amp?

I guess technically you could hire full-time board ops, but then you'd have to pay them according to the AFTRA contract, which is significantly more than what part-timers make. Part-timers at WBMX and WODS make around $30, give or take a couple of bucks depending on when they were hired and how long they've been there. The part timers do very well.

There isn't that much of a financial advantage to not putting people on the air. It's possible, but it's not probable.

 

[iyiyi]

Just saw the 6+ numbers. AMP trending down. Kiss is down, but it looks like Magic who benefitted, not AMP. Harbor not showing up at all?

Can't wait to see the discerning analysis..

Magic is indeed looking very good! Thanks to AMP, WMJX is virtually certain to take the #1 spot next Book.

AMP's first "real" Book is phenomenal! 103.3 went and 86'ed the vast majority of it's heritage audience with the flip to CHR: Yet pulls a 3 with all new listeners -- right in 107.9's face! Very impressive! People might consider the huge ass kicking AMP is giving 9-5-5 in Detroit before minimizing WODS' future impact on KISS.

WAAF is sailing down the slippery slope. They are sporting the exact same #s as WBCN had when CBS yanked their plug. The block programmed, prime time addition of Loveline is definitely exhibited in the ratings. Unfortunately, the powers that be at 107.3 can't seem to understand a simple fact. A radio tuned to another station (because of the Loveline tuneout) when a person parks the car for the night... Will still be on the other station in the morning! Duh... WAAF has a clear choice. More music or more Loveline. You can't have both!

-

 

[Signpost]

AMP's first "real" Book is phenomenal! 103.3 went and 86'ed the vast majority of it's heritage audience with the flip to CHR: Yet pulls a 3 with all new listeners -- right in 107.9's face! Very impressive! People might consider the huge ass kicking AMP is giving 9-5-5 in Detroit before minimizing WODS' future impact on KISS.

A 3 share still isn't as many listeners as the heritage WODS had. With feeble marketing and no personalities, I don't foresee AMP moving beyond a 3 share anytime soon. So far I see AMP as a net loss for CBS. If they couldn't sell WODS's larger, more affluent audience, how do they expect to sell the smaller audience of younger demos?

FWIW, AMP is not on the radar of a single teenager I've talked to, they have no idea it exists.

 

[inorm99]

Loveline is on mostly rock stations throughout the country, some talk stations.
Do you predict that these rock stations will all fail because of Loveline?
Or is this just Boston Centric Bullshit?

Just saw the 6+ numbers. AMP trending down. Kiss is down, but it looks like Magic who benefitted, not AMP. Harbor not showing up at all?

Can't wait to see the discerning analysis..

Magic is indeed looking very good! Thanks to AMP, WMJX is virtually certain to take the #1 spot next Book.

AMP's first "real" Book is phenomenal! 103.3 went and 86'ed the vast majority of it's heritage audience with the flip to CHR: Yet pulls a 3 with all new listeners -- right in 107.9's face! Very impressive! People might consider the huge ass kicking AMP is giving 9-5-5 in Detroit before minimizing WODS' future impact on KISS.

WAAF is sailing down the slippery slope. They are sporting the exact same #s as WBCN had when CBS yanked their plug. The block programmed, prime time addition of Loveline is definitely exhibited in the ratings. Unfortunately, the powers that be at 107.3 can't seem to understand a simple fact. A radio tuned to another station (because of the Loveline tuneout) when a person parks the car for the night... Will still be on the other station in the morning! Duh... WAAF has a clear choice. More music or more Loveline. You can't have both!

-

 

[CTListener]

AMP's first "real" Book is phenomenal! 103.3 went and 86'ed the vast majority of it's heritage audience with the flip to CHR: Yet pulls a 3 with all new listeners -- right in 107.9's face! Very impressive! People might consider the huge ass kicking AMP is giving 9-5-5 in Detroit before minimizing WODS' future impact on KISS.

A 3 share still isn't as many listeners as the heritage WODS had. With feeble marketing and no personalities, I don't foresee AMP moving beyond a 3 share anytime soon. So far I see AMP as a net loss for CBS. If they couldn't sell WODS's larger, more affluent audience, how do they expect to sell the smaller audience of younger demos?

FWIW, AMP is not on the radar of a single teenager I've talked to, they have no idea it exists.

If all the people who make up that 3 share -- presumably a bunch of teens you haven't talked to, if you can believe that -- start telling their friends about Amp, don't you think that share is likely to improve, regardless of how much advertising CBS does? And don't you think that, if Amp eventually does unveil a full local DJ lineup, the advertising, concert branding and other promotional activity is sure to follow? Look, I miss having the old WODS around when I'm visiting Boston, but I realize that I'm 57 and the advertisers don't want me or people like me anymore. Fine. I have other sources for music I like. The fact is, CBS is chasing the money in the money demographic with Amp and any listeners it attracts are more attractive to Corporate America than oldies fans like me.

 

[iyiyi]

Loveline is on mostly rock stations throughout the country, some talk stations.
Do you predict that these rock stations will all fail because of Loveline?
Or is this just Boston Centric Bullshit?

Just saw the 6+ numbers. AMP trending down. Kiss is down, but it looks like Magic who benefitted, not AMP. Harbor not showing up at all?

Can't wait to see the discerning analysis..

Magic is indeed looking very good! Thanks to AMP, WMJX is virtually certain to take the #1 spot next Book.

AMP's first "real" Book is phenomenal! 103.3 went and 86'ed the vast majority of it's heritage audience with the flip to CHR: Yet pulls a 3 with all new listeners -- right in 107.9's face! Very impressive! People might consider the huge ass kicking AMP is giving 9-5-5 in Detroit before minimizing WODS' future impact on KISS.

WAAF is sailing down the slippery slope. They are sporting the exact same #s as WBCN had when CBS yanked their plug. The block programmed, prime time addition of Loveline is definitely exhibited in the ratings. Unfortunately, the powers that be at 107.3 can't seem to understand a simple fact. A radio tuned to another station (because of the Loveline tuneout) when a person parks the car for the night... Will still be on the other station in the morning! Duh... WAAF has a clear choice. More music or more Loveline. You can't have both!

-

Put it this way... How many rockers are airing Loveline 9-11 nightly? Look at the numbers the past couple of books. You cannot block program the prime time of a rocker with a huge tune out like Loveline. Any stations that I know have programmed Loveline ran it like 1-3AM.

I already predicted WAAF was going to lose big time on the Boston forum, the day it was announced. The numbers solidly back up my "prophesy". Look 'em up and see if I lie! When has WAAF ever been in the 1s? They are now!

I am "Rock and Roll Centric". I've seen too many successful rockers ruined by people who think they know it all. WRXP, WKQX, WYSP, WNEW, WBCN... WRXP and WKQX are both proof positive how much "know-it-alls" don't know dick about Rock radio! Slap Loveline on WKQX or WRXP 9-11 nightly and see where THEY end up!

-

 

[Signpost]

..don't you think that share is likely to improve, regardless of how much advertising CBS does? And don't you think that, if Amp eventually does unveil a full local DJ lineup, the advertising, concert branding and other promotional activity is sure to follow?

I don't think teens will "tell their friends" because they're much more dialed into YouTube than radio. Likely that 3 share is 20 & 30 somethings (guessing, i can't see the breakouts). But if CBS was really committed to supporting AMP they would have launched with a much bigger splash, like CC just did in Atlanta. Commercial Free Summer, TV spots, etc.

CC has better CHR resources, runs them better and with lower expenses than CBS. I'm doubtful CBS will ever muster the resources they would need to challenge CC in Boston, the cost would be in the millions. For now 103.3's format change has yielded a net loss of listeners.

As far as Loveline goes: I'm with iyiyi, a talk show does not belong on a rock station at night. When your audience is done with a hard day's work, drinking its beer, smoking its weed and looking for tunes, that's the time to win their loyalty by giving 'em the rock they need when they need it most.

 

[brightonboris]

..don't you think that share is likely to improve, regardless of how much advertising CBS does? And don't you think that, if Amp eventually does unveil a full local DJ lineup, the advertising, concert branding and other promotional activity is sure to follow?

I don't think teens will "tell their friends" because they're much more dialed into YouTube than radio. Likely that 3 share is 20 & 30 somethings (guessing, i can't see the breakouts). But if CBS was really committed to supporting AMP they would have launched with a much bigger splash, like CC just did in Atlanta. Commercial Free Summer, TV spots, etc.

CC has better CHR resources, runs them better and with lower expenses than CBS. I'm doubtful CBS will ever muster the resources they would need to challenge CC in Boston, the cost would be in the millions. For now 103.3's format change has yielded a net loss of listeners.

As far as Loveline goes: I'm with iyiyi, a talk show does not belong on a rock station at night. When your audience is done with a hard day's work, drinking its beer, smoking its weed and looking for tunes, that's the time to win their loyalty by giving 'em the rock they need when they need it most.

Then again they have a talk show without any music in the morning.
They're doing exactly what CBS did with Stern on its rock stations - block programming. Older crowd in AM, younger crowd rest of the day. It works.

 

[reelyreal]

I don't think teens will "tell their friends" because they're much more dialed into YouTube than radio. Likely that 3 share is 20 & 30 somethings (guessing, i can't see the breakouts). But if CBS was really committed to supporting AMP they would have launched with a much bigger splash, like CC just did in Atlanta. Commercial Free Summer, TV spots, etc.

CC has better CHR resources, runs them better and with lower expenses than CBS. I'm doubtful CBS will ever muster the resources they would need to challenge CC in Boston, the cost would be in the millions. For now 103.3's format change has yielded a net loss of listeners.

ZOMG!!11!! AMP didn't pull a worst to first in under three months?!?! WHAT UTTER FAILURES.

The time period you're talking about is a blip on the screen. Seriously. It reminds me of all the haterade people were spewing when The Sports Hub launched and how WEEI would be dead within a year. There's room for 2 sports stations, and I'll tell you what: There's room for 2 CHR's. CBS will do just fine. We're talking about freakin' CBS here: if anybody gets how to do radio right these days, it's them.

 

[brightonboris]

I don't think teens will "tell their friends" because they're much more dialed into YouTube than radio. Likely that 3 share is 20 & 30 somethings (guessing, i can't see the breakouts). But if CBS was really committed to supporting AMP they would have launched with a much bigger splash, like CC just did in Atlanta. Commercial Free Summer, TV spots, etc.

CC has better CHR resources, runs them better and with lower expenses than CBS. I'm doubtful CBS will ever muster the resources they would need to challenge CC in Boston, the cost would be in the millions. For now 103.3's format change has yielded a net loss of listeners.

ZOMG!!11!! AMP didn't pull a worst to first in under three months?!?! WHAT UTTER FAILURES.

The time period you're talking about is a blip on the screen. Seriously. It reminds me of all the haterade people were spewing when The Sports Hub launched and how WEEI would be dead within a year. There's room for 2 sports stations, and I'll tell you what: There's room for 2 CHR's. CBS will do just fine. We're talking about freakin' CBS here: if anybody gets how to do radio right these days, it's them.

WEEI would've died if it didn't move to FM. Entercom should've been be sued for stupidity by its shareholders.
But that's another story for another day.

CBS is pumping money into 103.3 which means they have a plan in place and they'll give it a shot for a foreseeable
future.

 

[iyiyi]

..don't you think that share is likely to improve, regardless of how much advertising CBS does? And don't you think that, if Amp eventually does unveil a full local DJ lineup, the advertising, concert branding and other promotional activity is sure to follow?

I don't think teens will "tell their friends" because they're much more dialed into YouTube than radio. Likely that 3 share is 20 & 30 somethings (guessing, i can't see the breakouts). But if CBS was really committed to supporting AMP they would have launched with a much bigger splash, like CC just did in Atlanta. Commercial Free Summer, TV spots, etc.

CC has better CHR resources, runs them better and with lower expenses than CBS. I'm doubtful CBS will ever muster the resources they would need to challenge CC in Boston, the cost would be in the millions. For now 103.3's format change has yielded a net loss of listeners.

As far as Loveline goes: I'm with iyiyi, a talk show does not belong on a rock station at night. When your audience is done with a hard day's work, drinking its beer, smoking its weed and looking for tunes, that's the time to win their loyalty by giving 'em the rock they need when they need it most.

Then again they have a talk show without any music in the morning.
They're doing exactly what CBS did with Stern on its rock stations - block programming. Older crowd in AM, younger crowd rest of the day. It works.

It does NOT work at all, my friend! CBS tried that more than once. It bombed. Big time. Where are those CBS/Stern/O&A/DLR rockers today? Older AM audience = younger audience tune out. The morning drive listeners punch the button as soon as the show ends. Now the station faces the dilemma of trying to find music that can hold some of the older listeners and yet keep some of the younger kids that might punch in. Hell is other people's music. Nobody is satisfied. Overall ratings decline because... Who is a P1 of such a hodge-podge of programming? Some people like talk shows, others are fond of Classic rock and others want Alternative. Talk stations were smart enough to remove music from their programming long ago. For the same reasons.

CBS doesn't learn from it's mistakes, either! I happened to hear "The Rock of Boston" the other day. Here's my viewpoint from a P1 Alt listener. "WBCN" is an HD-2 of 98.5 WBZ-FM. That is wrong. WBCN belongs on 104.1. Even if BCN is a HD-2 on 104.1, I would consider it a demonstration of sincerity on CBS's part, for the regard of WBCN's heritage. I tuned in toward the end of a Jimi Hendrix song. Wrong! If I want Classic Rock I know where 100.7 is on the dial and how to tune a radio to that station. Tune out! Then they played a Foster the People tune followed by another Alt song. I listened. Next was a clip featuring Nik Carter talking to Blink 182 about music. Are you freaking kidding me? Play the damn record already! To rub salt into the wound, they ran yet ANOTHER Nik Carter clip of him "discussing" music with another band. WRONG!!! BYE-BYE!!!

Now, I fully understand how a Stern or O&A fan will vehemently disagree with me. I also understand that a Classic Rock lover would be at variance with my ideas. Either listener could feel and say the same things about Alt as I have about their favorite format. I would understand. There is nothing wrong with liking talk or Classic rock, or any other music or information programming. You just have to decide what you want to be and hold the course.

The proof here is the huge number of posts discussing the format flip of a little Class A FM in a major market. There was no such buzz over WBCN 104.1 or WODS' format flips! When someone tries to be all things to all people they usually end up meaning nothing to anybody.

WAAF's numbers both back up my statements AND mirror the ratings decline that the vast majority of similarly formatted stations have suffered... To the point that most of those stations got blown up.

Block programming - as a rule - does not work on Rock and Roll radio! Yeah there are exceptions, but extremely few success stories!

If WAAF continues this course, their final song will be "The Last Post".

-

 

[Joseph_Gallant]

Might Entercom flipm 107.3 to a WEEI simulcast (once WEEI goes FM-only, to give it a good signal over Cenrtral Massachusetts and Metrowest) and restrict WAAF to 97.7??

And could the music be turned-off in favor of an extension of "hot talk" the station already has with Greg Hill and "Loveline"??

 

[Garrett]

Just saw the 6+ numbers. AMP trending down. Kiss is down, but it looks like Magic who benefitted, not AMP. Harbor not showing up at all?

Can't wait to see the discerning analysis..

Magic is indeed looking very good! Thanks to AMP, WMJX is virtually certain to take the #1 spot next Book.

AMP's first "real" Book is phenomenal! 103.3 went and 86'ed the vast majority of it's heritage audience with the flip to CHR: Yet pulls a 3 with all new listeners -- right in 107.9's face! Very impressive! People might consider the huge ass kicking AMP is giving 9-5-5 in Detroit before minimizing WODS' future impact on KISS.

WAAF is sailing down the slippery slope. They are sporting the exact same #s as WBCN had when CBS yanked their plug. The block programmed, prime time addition of Loveline is definitely exhibited in the ratings. Unfortunately, the powers that be at 107.3 can't seem to understand a simple fact. A radio tuned to another station (because of the Loveline tuneout) when a person parks the car for the night... Will still be on the other station in the morning! Duh... WAAF has a clear choice. More music or more Loveline. You can't have both!

-

A 3 share is what they had against Kiss and Zou when they flipped in '86.... Sooo....

 

[iyiyi]

Just saw the 6+ numbers. AMP trending down. Kiss is down, but it looks like Magic who benefitted, not AMP. Harbor not showing up at all?

Can't wait to see the discerning analysis..

Magic is indeed looking very good! Thanks to AMP, WMJX is virtually certain to take the #1 spot next Book.

AMP's first "real" Book is phenomenal! 103.3 went and 86'ed the vast majority of it's heritage audience with the flip to CHR: Yet pulls a 3 with all new listeners -- right in 107.9's face! Very impressive! People might consider the huge ass kicking AMP is giving 9-5-5 in Detroit before minimizing WODS' future impact on KISS.

WAAF is sailing down the slippery slope. They are sporting the exact same #s as WBCN had when CBS yanked their plug. The block programmed, prime time addition of Loveline is definitely exhibited in the ratings. Unfortunately, the powers that be at 107.3 can't seem to understand a simple fact. A radio tuned to another station (because of the Loveline tuneout) when a person parks the car for the night... Will still be on the other station in the morning! Duh... WAAF has a clear choice. More music or more Loveline. You can't have both!

-

A 3 share is what they had against Kiss and Zou when they flipped in '86.... Sooo....

Sooo... They were pulling a 3 against the Zoo and KISS. Not a bad slice of a 3way pie! Of course, the switch to WMRQ reallllllllly worked, didn't it! You can't sell a 3? You got problems!

I'm talking about debuting a 3 against the mighty KISS! Incredibly good launch! Check out the thumping AMP is giving 9-5-5 in Detroit. And they said it couldn't happen here!...........Frank Zappa

Do you believe KISS will be #1 next Book?

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