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What Do You Want, Variety or No Variety

D

D1075

Guest
For years, everybody was complaining about radio stations having small playlists and playing the same songs over and over and over. Now Jack and his buddies come along with a large playlist, but then people are complaining it's all over the road. So, what do you really want? Variety or the same stuff all the time.
 
> For years, everybody was complaining about radio stations
> having small playlists and playing the same songs over and
> over and over. Now Jack and his buddies come along with a
> large playlist, but then people are complaining it's all
> over the road. So, what do you really want? Variety or the
> same stuff all the time.
>

I Think the problem leans more toward the idea that some people want a format to play more variety of it's format, (1000 rock songs, instead of 2 or 300 rock songs on a rock station, for example) <P ID="signature">______________
"If you never say NO, How much is your YES worth?"
</P>
 
Variety or No Variety

Not only that, they also want more of a "variety" of what they hear between the songs. The clutter is a major contributor to the repetition perception. The hard-sell car dealer spots, assembly-line production, imaging that's so over- produced it all ends up being just noise, claims about the biggest/the most/the best/10 in a row/etc.

And, what's confounding to many is there are still many, many radio stations with relatively limited playlists who are still doing well. Perhaps they properly rotate that limited list but all the other ingredients on these stations is kept fresh, the jox aren't just introing songs and talking about Hollywood gossip and great care & attention is given to the commercial production.

I know one thing for sure- researchers and Programmers have both done music studies where listeners say they want "more variety", yet when you get the results of the music survey they continue to "vote" for all the songs we swear they'd be sick of.

The Jack-generation stations may not be everybody's cup of tea and may not score with radio people but I think the perception that they've burned the rules and seem to play a little of everything truly resonates with the growing frustration over same old/same old sounding (and imaged) radio.

Thoughts?
>
> I Think the problem leans more toward the idea that some
> people want a format to play more variety of it's format,
> (1000 rock songs, instead of 2 or 300 rock songs on a rock
> station, for example)
>
 
Re: Variety or No Variety

I find it amusing that all of a sudden dunce's who think they know what people want are running to tell people this is what they wanted.

You can't be someone's version of variety. You can't be someone's IPOD. What makes you think that's the variety I want? The person next door? Your brother in law? It's a dumb idea. It's like refitting an oldies station with different oldies. It's white, it's all old, rehashed crap played on every radio station in each market at sometime through the day. Radio can't be everything to everyone at any given moment. Technology is rendering radio useless. Radio can't do what technology can. You know what people want? Do you think you know? You don't? Why? Because you're too busy looking at ways that the horse pulling the wagon can beat people's desire for that new thing called an automobile.

Sit down for a minute boys and let me tell you (those of you who don't know) what people want. They want WHAT THEY WANT, WHEN THEY WANT, THE WAY THEY WANT IT and even then they still fidget around and bitch. If you haven't figured that out yet then you're just plain stupid.

Jack is fine for the few who don't mind a bunch of played out crap all jumbled together, for those who just put on the radio and don't care. Jumping formats, no flow, no tempo build, train wrecks, no interest or even ACKNOLEDGEMENT of the community, horrendous concept of imaging and it's NOT EVERYONE'S IDEA OF GOOD RADIO. In fact, people don't even know what the hell that means, only radio geeks THINK they do and it's SUBJECTIVE, all that matters is WHAT IT BILLS and in the markets that MATTER, it's gonna blow chunks. L.A. will fall apart and then what? Are you going to tell me "it's doing great in Seattle?" Please, stop bullshitting yourself. It's crap. It's a way to run a radio station with no one running it and that's not radio it's a jukebox and that's what every industry genius with no vision called internet radio 7 years ago and now they're doing it. All of a sudden that's a good thing? They justify anything they do to cover up for their miscalculations (kind of like you miscalculating me). Those running these monsterously antiquidated concepts known as radio LACK ANY INTELLIGENCE WHATSOVER, THEY"RE SHEEP, THEY DON'T KNOW WHAT THEY'RE DOING, THEY JUMP ON A BANDWAGON AFTER THE TREND ALREADY WENT BY and that's just their good points.

When someone like OldiesCat and his other clones tell us a format's "too deep" it really means they're outcasts. They have a hidden agenda, trying to tell people they're too stupid to understand a knee-jerk reaction to something radio really has no control over anymore is proof they're either lackeys for the format or just fools.

Sorry to burst your bubble, Jack is spoon fed (BLEEP) researched to the max hits for honky white guys with a little Lifetime TV tunes thrown in. It's a hodgepodge of crap that invites the listner to hear songs heard on every other station in the market in one place and that won't please many for long, it ingnores MANY, MANY, MANY HITS and plays a bunch of stiffs too. Woo-Hoo!
It's all over the place and what it's doing is not creative, if that were the case then anyone programming music for services that provide music to grocery stores could replace any of your beloved programming "Jack Crap", anyone in Podunk could go to L.A. and program "Variety", they've had to make do with any music they could get their hands on for years, that's what Jack sounds like.

I'm right, you're wrong, don't hate the fortune teller (I love getting under some people's skin), I say it in jest but in this case chances are I'm correct. In a year you'll see Jack jacking off into the sunset as another failed attempt at radio to prevent the inevitable which is NO NEED FOR PROGRAMMING MUCH LONGER because technology is taking the power out of the hands morons like those launching doomed ideas like Jack and putting it in the hand of people who actually know WHAT THEY WANT. It's arrogant and pompous to think you can tell people WHAT THEY WANT when you provide it. It's what you WANT THEM TO WANT but that's not what THEY WANT.

That's reality and if you don't like it fine but it's not arguable. I mean, you five on the "Love Jack" squad are in bed with each other already anyways so you may as well act married and argue amongst yourselves.

PS. Stop telling people what they want, it gets boring. Don't tell people they're too stupid to get it because you you want them to want what you want. That's not OBJECTIVE and makes you out to be an ass and somewhat similar to the fools programming these clunkers. YOU WANT IT? FINE. ENJOY IT, but it's certainly not what the MASSES want regardless of your spin, your short term accidental break-out numbers in certain markets. It's gonna go the way of the pet rock. If you haven't figured this out yet then let me spell it out for you. What people want is something you CAN'T POSSIBLY PROVIDE nor can RADIO because you can't provide the exact thing every person wants at the exact time they want it. Threre's too many choices now for radio to compete with, it's not the only game in town any longer and it's only going to get worse for them.

> Not only that, they also want more of a "variety" of what
> they hear between the songs. The clutter is a major
> contributor to the repetition perception. The hard-sell car
> dealer spots, assembly-line production, imaging that's so
> over- produced it all ends up being just noise, claims about
> the biggest/the most/the best/10 in a row/etc.
>
> And, what's confounding to many is there are still many,
> many radio stations with relatively limited playlists who
> are still doing well. Perhaps they properly rotate that
> limited list but all the other ingredients on these stations
> is kept fresh, the jox aren't just introing songs and
> talking about Hollywood gossip and great care & attention is
> given to the commercial production.
>
> I know one thing for sure- researchers and Programmers have
> both done music studies where listeners say they want "more
> variety", yet when you get the results of the music survey
> they continue to "vote" for all the songs we swear they'd be
> sick of.
>
> The Jack-generation stations may not be everybody's cup of
> tea and may not score with radio people but I think the
> perception that they've burned the rules and seem to play a
> little of everything truly resonates with the growing
> frustration over same old/same old sounding (and imaged)
> radio.
>
> Thoughts?
> >
> > I Think the problem leans more toward the idea that some
> > people want a format to play more variety of it's format,
> > (1000 rock songs, instead of 2 or 300 rock songs on a rock
>
> > station, for example)
> >
>
 
> > For years, everybody was complaining about radio stations
> > having small playlists and playing the same songs over and
> > over and over. Now Jack and his buddies come along with a
> > large playlist, but then people are complaining it's all
> > over the road. So, what do you really want? Variety or
> > the same stuff all the time.
>
> I Think the problem leans more toward the idea that some
> people want a format to play more variety of it's format,
> (1000 rock songs, instead of 2 or 300 rock songs on a rock
> station, for example)
>
You're getting close to what I'm talking about. The largest population segment is the "baby boom" generation, right? Those born from 1946 to 1964. So-called oldies stations have only targeted the first half of that group. I'm in the second half of the boomer generation and so far, no format has gone after me and the sizeable second half of the boomer generation. Jack doesn't do it. Jack's music selection is all over the road. What's needed is a Classic Hits station that DOES have a BIG variety of songs, but songs that are from the same time period. Genuine top-40 songs that were aired from the late '60s into the early '80s by stations like the legendary WLS, Chicago.
 
The largest
> population segment is the "baby boom" generation, right?
> Those born from 1946 to 1964. So-called oldies stations
> have only targeted the first half of that group. I'm in the
> second half of the boomer generation and so far, no format
> has gone after me and the sizeable second half of the boomer
> generation. Jack doesn't do it. Jack's music selection is
> all over the road. What's needed is a Classic Hits station
> that DOES have a BIG variety of songs, but songs that are
> from the same time period. Genuine top-40 songs that were
> aired from the late '60s into the early '80s by stations
> like the legendary WLS, Chicago.
>
Opinions are like navels: Everyone has one.
So, keeping that in mind ... I'm in the second half of the Baby Boomer generation. Variety Hits stations air music from 1974 to the present, with a plurality of the music from the 80s. That fits me just fine. I'm not ready to give up on all current music, so the sprinkling or 90s and 00s is fine with me. I turned 12 years old in 1975. Music from the late 60s and early 70s doesn't really interest me that much. I find the music from my high school and college years (1977-1985) is my favorite.
On the other hand, I'd also be perfectly happy with switching between a station that played music from 1975-1994 exclusively, and then hitting a Hot AC station every once in a while for currents.
As for the snarky liners and lack of DJs: As a former radio on-air type, I don't like the idea of no DJs. But it hasn't kept me from being a listener.
 
Re: Variety or No Variety

MLII:

Decent post. Funny in parts. I don't live in Utah, but if the other
posters were actually of the opposite sex, I might consider having
5 or 10 wives. Only if they played what I want, though. (I think
that's a joke...)

Tell me one thing: are you in radio consulting/programming or not?
Why are you fooling around with a media that is so obsolete?

And for what it is worth - I cannot disagree with your premise
here. Radio has a rough road ahead, and I just hope, as I have
said before, that even something like Jack opens the door for
better/diverse programming to evolve a little faster.

At least Jack has the industry thinking. Where radio goes in
the next year or two is seriously vital to surival longterm.
That's where I think diversity will be important and once a
few copycat semi-successful concepts get some positive listener
response, radio can begin to update itself.


Glad to hear where you are coming from. Surprised?
 
Re: Variety or No Variety

> I find it amusing that all of a sudden dunce's who think
> they know what people want are running to tell people this
> is what they wanted.
>
> You can't be someone's version of variety. You can't be
> someone's IPOD. What makes you think that's the variety I
> want? The person next door? Your brother in law? It's a dumb
> idea. It's like refitting an oldies station with different
> oldies. It's white, it's all old, rehashed crap played on
> every radio station in each market at sometime through the
> day. Radio can't be everything to everyone at any given
> moment. Technology is rendering radio useless. Radio can't
> do what technology can. You know what people want? Do you
> think you know? You don't? Why? Because you're too busy
> looking at ways that the horse pulling the wagon can beat
> people's desire for that new thing called an automobile.
>
> Sit down for a minute boys and let me tell you (those of you
> who don't know) what people want. They want WHAT THEY WANT,
> WHEN THEY WANT, THE WAY THEY WANT IT and even then they
> still fidget around and bitch. If you haven't figured that
> out yet then you're just plain stupid.
>
> Jack is fine for the few who don't mind a bunch of played
> out crap all jumbled together, for those who just put on the
> radio and don't care. Jumping formats, no flow, no tempo
> build, train wrecks, no interest or even ACKNOLEDGEMENT of
> the community, horrendous concept of imaging and it's NOT
> EVERYONE'S IDEA OF GOOD RADIO. In fact, people don't even
> know what the hell that means, only radio geeks THINK they
> do and it's SUBJECTIVE, all that matters is WHAT IT BILLS
> and in the markets that MATTER, it's gonna blow chunks. L.A.
> will fall apart and then what? Are you going to tell me
> "it's doing great in Seattle?" Please, stop bullshitting
> yourself. It's crap. It's a way to run a radio station with
> no one running it and that's not radio it's a jukebox and
> that's what every industry genius with no vision called
> internet radio 7 years ago and now they're doing it. All of
> a sudden that's a good thing? They justify anything they do
> to cover up for their miscalculations (kind of like you
> miscalculating me). Those running these monsterously
> antiquidated concepts known as radio LACK ANY INTELLIGENCE
> WHATSOVER, THEY"RE SHEEP, THEY DON'T KNOW WHAT THEY'RE
> DOING, THEY JUMP ON A BANDWAGON AFTER THE TREND ALREADY WENT
> BY and that's just their good points.
>
> When someone like OldiesCat and his other clones tell us a
> format's "too deep" it really means they're outcasts. They
> have a hidden agenda, trying to tell people they're too
> stupid to understand a knee-jerk reaction to something radio
> really has no control over anymore is proof they're either
> lackeys for the format or just fools.
>
> Sorry to burst your bubble, Jack is spoon fed (BLEEP)
> researched to the max hits for honky white guys with a
> little Lifetime TV tunes thrown in. It's a hodgepodge of
> crap that invites the listner to hear songs heard on every
> other station in the market in one place and that won't
> please many for long, it ingnores MANY, MANY, MANY HITS and
> plays a bunch of stiffs too. Woo-Hoo!
> It's all over the place and what it's doing is not creative,
> if that were the case then anyone programming music for
> services that provide music to grocery stores could replace
> any of your beloved programming "Jack Crap", anyone in
> Podunk could go to L.A. and program "Variety", they've had
> to make do with any music they could get their hands on for
> years, that's what Jack sounds like.
>
> I'm right, you're wrong, don't hate the fortune teller (I
> love getting under some people's skin), I say it in jest but
> in this case chances are I'm correct. In a year you'll see
> Jack jacking off into the sunset as another failed attempt
> at radio to prevent the inevitable which is NO NEED FOR
> PROGRAMMING MUCH LONGER because technology is taking the
> power out of the hands morons like those launching doomed
> ideas like Jack and putting it in the hand of people who
> actually know WHAT THEY WANT. It's arrogant and pompous to
> think you can tell people WHAT THEY WANT when you provide
> it. It's what you WANT THEM TO WANT but that's not what THEY
> WANT.
>
> That's reality and if you don't like it fine but it's not
> arguable. I mean, you five on the "Love Jack" squad are in
> bed with each other already anyways so you may as well act
> married and argue amongst yourselves.
>
> PS. Stop telling people what they want, it gets boring.
> Don't tell people they're too stupid to get it because you
> you want them to want what you want. That's not OBJECTIVE
> and makes you out to be an ass and somewhat similar to the
> fools programming these clunkers. YOU WANT IT? FINE. ENJOY
> IT, but it's certainly not what the MASSES want regardless
> of your spin, your short term accidental break-out numbers
> in certain markets. It's gonna go the way of the pet rock.
> If you haven't figured this out yet then let me spell it out
> for you. What people want is something you CAN'T POSSIBLY
> PROVIDE nor can RADIO because you can't provide the exact
> thing every person wants at the exact time they want it.
> Threre's too many choices now for radio to compete with,
> it's not the only game in town any longer and it's only
> going to get worse for them.
>

Gee, say what you really feel, musicloverII! :-D
 
Re: Variety or No Variety

> I find it amusing that all of a sudden dunce's who think
> they know what people want are running to tell people this
> is what they wanted.
>
> You can't be someone's version of variety. You can't be
> someone's IPOD. What makes you think that's the variety I
> want? The person next door? Your brother in law? It's a dumb
> idea. It's like refitting an oldies station with different
> oldies. It's white, it's all old, rehashed crap played on
> every radio station in each market at sometime through the
> day. Radio can't be everything to everyone at any given
> moment. Technology is rendering radio useless. Radio can't
> do what technology can. You know what people want? Do you
> think you know? You don't? Why? Because you're too busy
> looking at ways that the horse pulling the wagon can beat
> people's desire for that new thing called an automobile.
>
> Sit down for a minute boys and let me tell you (those of you
> who don't know) what people want. They want WHAT THEY WANT,
> WHEN THEY WANT, THE WAY THEY WANT IT and even then they
> still fidget around and bitch. If you haven't figured that
> out yet then you're just plain stupid.
>
> Jack is fine for the few who don't mind a bunch of played
> out crap all jumbled together, for those who just put on the
> radio and don't care. Jumping formats, no flow, no tempo
> build, train wrecks, no interest or even ACKNOLEDGEMENT of
> the community, horrendous concept of imaging and it's NOT
> EVERYONE'S IDEA OF GOOD RADIO. In fact, people don't even
> know what the hell that means, only radio geeks THINK they
> do and it's SUBJECTIVE, all that matters is WHAT IT BILLS
> and in the markets that MATTER, it's gonna blow chunks. L.A.
> will fall apart and then what? Are you going to tell me
> "it's doing great in Seattle?" Please, stop bullshitting
> yourself. It's crap. It's a way to run a radio station with
> no one running it and that's not radio it's a jukebox and
> that's what every industry genius with no vision called
> internet radio 7 years ago and now they're doing it. All of
> a sudden that's a good thing? They justify anything they do
> to cover up for their miscalculations (kind of like you
> miscalculating me). Those running these monsterously
> antiquidated concepts known as radio LACK ANY INTELLIGENCE
> WHATSOVER, THEY"RE SHEEP, THEY DON'T KNOW WHAT THEY'RE
> DOING, THEY JUMP ON A BANDWAGON AFTER THE TREND ALREADY WENT
> BY and that's just their good points.
>
> When someone like OldiesCat and his other clones tell us a
> format's "too deep" it really means they're outcasts. They
> have a hidden agenda, trying to tell people they're too
> stupid to understand a knee-jerk reaction to something radio
> really has no control over anymore is proof they're either
> lackeys for the format or just fools.
>
> Sorry to burst your bubble, Jack is spoon fed (BLEEP)
> researched to the max hits for honky white guys with a
> little Lifetime TV tunes thrown in. It's a hodgepodge of
> crap that invites the listner to hear songs heard on every
> other station in the market in one place and that won't
> please many for long, it ingnores MANY, MANY, MANY HITS and
> plays a bunch of stiffs too. Woo-Hoo!
> It's all over the place and what it's doing is not creative,
> if that were the case then anyone programming music for
> services that provide music to grocery stores could replace
> any of your beloved programming "Jack Crap", anyone in
> Podunk could go to L.A. and program "Variety", they've had
> to make do with any music they could get their hands on for
> years, that's what Jack sounds like.
>
> I'm right, you're wrong, don't hate the fortune teller (I
> love getting under some people's skin), I say it in jest but
> in this case chances are I'm correct. In a year you'll see
> Jack jacking off into the sunset as another failed attempt
> at radio to prevent the inevitable which is NO NEED FOR
> PROGRAMMING MUCH LONGER because technology is taking the
> power out of the hands morons like those launching doomed
> ideas like Jack and putting it in the hand of people who
> actually know WHAT THEY WANT. It's arrogant and pompous to
> think you can tell people WHAT THEY WANT when you provide
> it. It's what you WANT THEM TO WANT but that's not what THEY
> WANT.
>
> That's reality and if you don't like it fine but it's not
> arguable. I mean, you five on the "Love Jack" squad are in
> bed with each other already anyways so you may as well act
> married and argue amongst yourselves.
>
> PS. Stop telling people what they want, it gets boring.
> Don't tell people they're too stupid to get it because you
> you want them to want what you want. That's not OBJECTIVE
> and makes you out to be an ass and somewhat similar to the
> fools programming these clunkers. YOU WANT IT? FINE. ENJOY
> IT, but it's certainly not what the MASSES want regardless
> of your spin, your short term accidental break-out numbers
> in certain markets. It's gonna go the way of the pet rock.
> If you haven't figured this out yet then let me spell it out
> for you. What people want is something you CAN'T POSSIBLY
> PROVIDE nor can RADIO because you can't provide the exact
> thing every person wants at the exact time they want it.
> Threre's too many choices now for radio to compete with,
> it's not the only game in town any longer and it's only
> going to get worse for them.

damn...I thought I was the only one. personally, I'd go for a station that's not trying too hard to impress...more express, in my case. radio will still be around, but the other options will force it to change (mp3 players, satellite / internet / community / public radio, alternative magazines, etc.). Jack FM is what it is: adult hits. It's nothing more, and nothing less.

I don't really care much for it, since they only play the noted 'hit' song from said artist, and nothing more. I'd play not only the 'hit', but the 'seminal hit' (like what was popular for maybe a few weeks, etc.), B-sides, rarities, et al. Jack FM was already played-out when it started in 2001, and when US stations decided to try it in 2005. It's no wonder people gripe about it, when they state 'variety', but really don't deliver.

See all of these Jack stations become some watered-down AAA or AC stations in 2006 or 2007 (i.e. 'cafe 100.5 fm').
 
You hate Jack, we get it

> I find it amusing that all of a sudden dunce's who think
> they know what people want are running to tell people this
> is what they wanted.
>
> You can't be someone's version of variety. You can't be
> someone's IPOD. What makes you think that's the variety I
> want? The person next door? Your brother in law? It's a dumb
> idea. It's like refitting an oldies station with different
> oldies. It's white, it's all old, rehashed crap played on
> every radio station in each market at sometime through the
> day. Radio can't be everything to everyone at any given
> moment. Technology is rendering radio useless. Radio can't
> do what technology can. You know what people want? Do you
> think you know? You don't? Why? Because you're too busy
> looking at ways that the horse pulling the wagon can beat
> people's desire for that new thing called an automobile.
>
> Sit down for a minute boys and let me tell you (those of you
> who don't know) what people want. They want WHAT THEY WANT,
> WHEN THEY WANT, THE WAY THEY WANT IT and even then they
> still fidget around and bitch. If you haven't figured that
> out yet then you're just plain stupid.
>
> Jack is fine for the few who don't mind a bunch of played
> out crap all jumbled together, for those who just put on the
> radio and don't care. Jumping formats, no flow, no tempo
> build, train wrecks, no interest or even ACKNOLEDGEMENT of
> the community, horrendous concept of imaging and it's NOT
> EVERYONE'S IDEA OF GOOD RADIO. In fact, people don't even
> know what the hell that means, only radio geeks THINK they
> do and it's SUBJECTIVE, all that matters is WHAT IT BILLS
> and in the markets that MATTER, it's gonna blow chunks. L.A.
> will fall apart and then what? Are you going to tell me
> "it's doing great in Seattle?" Please, stop bullshitting
> yourself. It's crap. It's a way to run a radio station with
> no one running it and that's not radio it's a jukebox and
> that's what every industry genius with no vision called
> internet radio 7 years ago and now they're doing it. All of
> a sudden that's a good thing? They justify anything they do
> to cover up for their miscalculations (kind of like you
> miscalculating me). Those running these monsterously
> antiquidated concepts known as radio LACK ANY INTELLIGENCE
> WHATSOVER, THEY"RE SHEEP, THEY DON'T KNOW WHAT THEY'RE
> DOING, THEY JUMP ON A BANDWAGON AFTER THE TREND ALREADY WENT
> BY and that's just their good points.
>
> When someone like OldiesCat and his other clones tell us a
> format's "too deep" it really means they're outcasts. They
> have a hidden agenda, trying to tell people they're too
> stupid to understand a knee-jerk reaction to something radio
> really has no control over anymore is proof they're either
> lackeys for the format or just fools.
>
> Sorry to burst your bubble, Jack is spoon fed (BLEEP)
> researched to the max hits for honky white guys with a
> little Lifetime TV tunes thrown in. It's a hodgepodge of
> crap that invites the listner to hear songs heard on every
> other station in the market in one place and that won't
> please many for long, it ingnores MANY, MANY, MANY HITS and
> plays a bunch of stiffs too. Woo-Hoo!
> It's all over the place and what it's doing is not creative,
> if that were the case then anyone programming music for
> services that provide music to grocery stores could replace
> any of your beloved programming "Jack Crap", anyone in
> Podunk could go to L.A. and program "Variety", they've had
> to make do with any music they could get their hands on for
> years, that's what Jack sounds like.
>
> I'm right, you're wrong,

I can't believe you said that.

don't hate the fortune teller (I
> love getting under some people's skin), I say it in jest but
> in this case chances are I'm correct. In a year you'll see
> Jack jacking off into the sunset as another failed attempt
> at radio to prevent the inevitable which is NO NEED FOR
> PROGRAMMING MUCH LONGER because technology is taking the
> power out of the hands morons like those launching doomed
> ideas like Jack and putting it in the hand of people who
> actually know WHAT THEY WANT. It's arrogant and pompous to
> think you can tell people WHAT THEY WANT when you provide
> it. It's what you WANT THEM TO WANT but that's not what THEY
> WANT.
>
> That's reality and if you don't like it fine but it's not
> arguable. I mean, you five on the "Love Jack" squad are in
> bed with each other already anyways so you may as well act
> married and argue amongst yourselves.
>
> PS. Stop telling people what they want, it gets boring.
> Don't tell people they're too stupid to get it because you
> you want them to want what you want. That's not OBJECTIVE
> and makes you out to be an ass and somewhat similar to the
> fools programming these clunkers. YOU WANT IT? FINE. ENJOY
> IT, but it's certainly not what the MASSES want regardless
> of your spin, your short term accidental break-out numbers
> in certain markets. It's gonna go the way of the pet rock.
> If you haven't figured this out yet then let me spell it out
> for you. What people want is something you CAN'T POSSIBLY
> PROVIDE nor can RADIO because you can't provide the exact
> thing every person wants at the exact time they want it.
> Threre's too many choices now for radio to compete with,
> it's not the only game in town any longer and it's only
> going to get worse for them.

Jack is Jack and it is the way it is. Its here and lots of people like it. Will it last? Who knows. You act like your OPINION is fact, but its NOT fact, its opinion. We get the idea, you hate Jack. You hate it so much that you stress about all the time. Most of us have bigger things to worry about, and we normally don't cry about it like you do.


>
>
 
Re: Variety or No Variety

> See all of these Jack stations become some watered-down AAA
> or AC stations in 2006 or 2007 (i.e. 'cafe 100.5 fm').

cafe 100.5, respectfully, sounds like too much of a threat to sister stations of Jack in some markets that already do something close to that.
<P ID="signature">______________
"If you never say NO, How much is your YES worth?"
</P>
 
Re: Variety or No Variety

> And, what's confounding to many is there are still many,
> many radio stations with relatively limited playlists who
> are still doing well. Perhaps they properly rotate that
> limited list but all the other ingredients on these stations
> is kept fresh, the jox aren't just introing songs and
> talking about Hollywood gossip and great care & attention is
> given to the commercial production.
>
> I know one thing for sure- researchers and Programmers have
> both done music studies where listeners say they want "more
> variety", yet when you get the results of the music survey
> they continue to "vote" for all the songs we swear they'd be
> sick of.
>
> The Jack-generation stations may not be everybody's cup of
> tea and may not score with radio people but I think the
> perception that they've burned the rules and seem to play a
> little of everything truly resonates with the growing
> frustration over same old/same old sounding (and imaged)
> radio.
>
> Thoughts?

I think it's too soon to tell. The novelty of "Jack" hasn't worn off yet. As you said, people say they want "more variety", but are quick to hit the scan the minute something they don't like comes on.
 
Re: Variety or No Variety

> damn...I thought I was the only one. personally, I'd go for
> a station that's not trying too hard to impress...more
> express, in my case. radio will still be around, but the
> other options will force it to change (mp3 players,
> satellite / internet / community / public radio, alternative
> magazines, etc.). Jack FM is what it is: adult hits. It's
> nothing more, and nothing less.
>
> I don't really care much for it, since they only play the
> noted 'hit' song from said artist, and nothing more. I'd
> play not only the 'hit', but the 'seminal hit' (like what
> was popular for maybe a few weeks, etc.), B-sides, rarities,
> et al. Jack FM was already played-out when it started in
> 2001, and when US stations decided to try it in 2005. It's
> no wonder people gripe about it, when they state 'variety',
> but really don't deliver.

But that's not what most people want. What you want is only what music hyperactives and rock critics want. Most people still want to hear their favorite songs and don't want to be challenged by something completely unfamiliar or avant-garde. The only problem was that programmers, in an attempt to combat any tuneout, had pared their playlists so far down that people were getting sick of it. That's why variety hits was invented.

The mainstream audience does not want to hear the latest college radio hip band. They don't want to hear stiffs from the past. They still want familiar music. Variety hits works for them.
 
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