• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

What Does la Radio Needs

J

jasonharper2006

Guest
What Does LA/Or Orange Need on fm Dial

Dance
Hip Hop/Dance
Top 40 (Another Top 40 Station)
90s channel
 
> What Does LA/Or Orange Need on fm Dial
>
> Dance

Already discussed. No one is willing to take the chance.

> Hip Hop/Dance

All the "powers that be" don't want to compete with Power.

> Top 40 (Another Top 40 Station)

No longer a format worth competing in. Ad dollars are shrinking for CHR.

> 90s channel

We never even got an all-80s station, and that was a more viable format than all-90s.

Just because "you" think we "need" something does not mean it is going to happen. The aftereffect of ownership consolidation is less competition between formats and less innovation.<P ID="signature">______________


</P>
 
> > What Does LA/Or Orange Need on fm Dial
> >
> > Dance
>
> Already discussed. No one is willing to take the chance.
>
> > Hip Hop/Dance
>
> All the "powers that be" don't want to compete with Power.
>
> > Top 40 (Another Top 40 Station)
>
> No longer a format worth competing in. Ad dollars are
> shrinking for CHR.
>
> > 90s channel
>
> We never even got an all-80s station, and that was a more
> viable format than all-90s.
You right
>
> Just because "you" think we "need" something does not mean
> it is going to happen. The aftereffect of ownership
> consolidation is less competition between formats and less
> innovation.
>
 
> What Does LA/Or Orange Need on fm Dial
>
> Dance

America´s least successful format. Tried and failed.

> Hip Hop/Dance

N o synergy between partisans of one and the other.

> Top 40 (Another Top 40 Station)

KIIS only went up when they wnet more rhythmic. Pure whte CHR will not work, and even then, there are less than 5 CHR-Rhythmic CHR shares to splinter... who wants a 2 share teen station?

> 90s channel

Let K.M. have a go at 80´s first. Properly done, this is music that has good appeal among many of the ethnic groups in LA, unlite 70´s or 60´s stuff.

Anyway, I am not sure what a 90´s station would be. MC Hammer mixed with the Backstreets and Ricky Martin?
 
> > > What Does LA/Or Orange Need on fm Dial
> > >
> > > Dance
> >
> > Already discussed. No one is willing to take the chance.
> >
> > > Hip Hop/Dance
> >
> > All the "powers that be" don't want to compete with Power.
>
> >
> > > Top 40 (Another Top 40 Station)
> >
> > No longer a format worth competing in. Ad dollars are
> > shrinking for CHR.
> >
> > > 90s channel
> >
> > We never even got an all-80s station, and that was a more
> > viable format than all-90s.
> You right
> >
> > Just because "you" think we "need" something does not mean
>
> > it is going to happen. The aftereffect of ownership
> > consolidation is less competition between formats and less
>
> > innovation.
> >
>
I think it would be interesting to see how Clear Channel's "La Preciosa" format would do here. However, revenue potential, will probably keep it from happening.

It's top 3 25-54 in almost every market - and in Dallas it's the No. 1 Spanish language station after three months.
 
> >
> I think it would be interesting to see how Clear Channel's
> "La Preciosa" format would do here. However, revenue
> potential, will probably keep it from happening.

"La Preciosa" is simply a bad copy or clone wannabe of Univison's Recuerdo, which has been in LA for two months shy of 6 years already.

"La Preciosa" is not a format, but a name for a broad, 70's to 90's Mexican hit format with no currents.
>
> It's top 3 25-54 in almost every market - and in Dallas it's
> the No. 1 Spanish language station after three months.

In Fresno, in November, Preciosa fell horribly against Recuerdo 107.5... which beat them over 4 to 1 in 25-54 in that month... Recuerdo Fresno is only 60 days old.

New Recuerdos in the last 60 days include Phoenix and McAllen as well.
 
> What Does LA/Or Orange Need on fm Dial
>
> Dance
> Hip Hop/Dance
> Top 40 (Another Top 40 Station)
> 90s channel
>
Some originality :)

Or some genuine - not the LA variety -
Oldies
Standards
Smooth Jazz - not what is on KTWV thank you
Country

I wonder if somebody could make a go (consdering LA's ethnic population) of World Music.

John
 
> > What Does LA/Or Orange Need on fm Dial
> >
> > Dance
> > Hip Hop/Dance
> > Top 40 (Another Top 40 Station)
> > 90s channel
> >
> Some originality :)
>
> Or some genuine - not the LA variety -
> Oldies

Problem is not the music, but the demos.

> Standards

Same as Oldies, but worse. 65+ and unsalable.

> Smooth Jazz - not what is on KTWV thank you

This has not worked anywhere I am aware of... at least in this Hemisphere.

> Country

We have one. It is as well tailored to LA as possible, and does very well for a limited lifestyle group within the non-Hipsanic white minority.
>
> I wonder if somebody could make a go (consdering LA's ethnic
> population) of World Music.

You mean it would help or hinder the fomrat to have so many Asians, Blacks and Hispanics? Most people like what they are familiar with. I don't thing there is a successful world music station anywhere in this Hemisphere, especially in Latin America.
>
> John
>
 
> > >
> > I think it would be interesting to see how Clear Channel's
>
> > "La Preciosa" format would do here. However, revenue
> > potential, will probably keep it from happening.
>
> "La Preciosa" is simply a bad copy or clone wannabe of
> Univison's Recuerdo, which has been in LA for two months shy
> of 6 years already.
>
> "La Preciosa" is not a format, but a name for a broad, 70's
> to 90's Mexican hit format with no currents.
> >
> > It's top 3 25-54 in almost every market - and in Dallas
> it's
> > the No. 1 Spanish language station after three months.
>
> In Fresno, in November, Preciosa fell horribly against
> Recuerdo 107.5... which beat them over 4 to 1 in 25-54 in
> that month... Recuerdo Fresno is only 60 days old.
>
> New Recuerdos in the last 60 days include Phoenix and
> McAllen as well.
>
Yes, I'm aware it's not a format - it's Regional Mexican Oldies...

However, if "Preciosa" were on a full stick, I have to think it would impact the marketplace...
 
Actually - this could happen on HD Radio: What Does LA Radio Needs

With the advent of HD Radio, many of these ideas are actually indeed conceivable.
> > Dance
> Already discussed. No one is willing to take the chance.
This would be a good fit for KBIG's 2nd Channel

> > Hip Hop/Dance
> All the "powers that be" don't want to compete with Power.
This could be a good fit as KIIS's 2nd Channel.

> > Top 40 (Another Top 40 Station)
> No longer a format worth competing in. Ad dollars are
> shrinking for CHR.
No CC signal is going to do this, so Emmis could enter the fray on KPWR HD.

> > 90s channel
> We never even got an all-80s station, and that was a more
> viable format than all-90s.
KYSR's HD Channel - although this could actually be a combo station spotlighting both the 80's and 90's thus allowing KYSR main signal to focus more on breaking new Hot AC songs as Mix 94.1 in Las Vegas and KRUZ 97.5 in Santa Barbara do.

> Just because "you" think we "need" something does not mean
> it is going to happen. The aftereffect of ownership
> consolidation is less competition between formats and less
> innovation.
KM...Instead of berating someone for being creative and imaginative, try to work with their thread in a constructive way. Consolidation is depressing, but technology allows indulgence in new creative formats. We are already seeing that in this market on KTWV.<P ID="signature">______________
Peace is the word, and the Voice of the Peace is THE station, 24 hours a day. (Tribute to the VOP 1540 which broadcast for 20 years in the Eastern Mediterranean)</P>
 
> >
> Yes, I'm aware it's not a format - it's Regional Mexican
> Oldies...

That is not accurate, either. Unless Camilo Sesto, Julio Iglesias, King Clave. Los Angeles Negros, Leo Dan, Los Pasteles Verdes, Roberto Carlos, etc., etc., are Mexican... and unless José José started singing rancheras, the format is definitely not regional Mexican.
>
> However, if "Preciosa" were on a full stick, I have to think
> it would impact the marketplace...

The Recuerdo simulcast covers over 80% of Spanish radio using Hispanics, so it is, for all practical purposes, on a good signal.

In any case, the Recuerdo implementation beats the Clear implementation in all research, including Arbitron. Plus, Preciosa is 100% satellite, while recuerdo has some of the LA market´s most recognizable and highest testing personalites... and this is a personality format.
>
 
> > >
> > Yes, I'm aware it's not a format - it's Regional Mexican
> > Oldies...
>
> That is not accurate, either. Unless Camilo Sesto, Julio
> Iglesias, King Clave. Los Angeles Negros, Leo Dan, Los
> Pasteles Verdes, Roberto Carlos, etc., etc., are Mexican...
> and unless José José started singing rancheras, the format
> is definitely not regional Mexican.
> >
> > However, if "Preciosa" were on a full stick, I have to
> think
> > it would impact the marketplace...
>
> The Recuerdo simulcast covers over 80% of Spanish radio
> using Hispanics, so it is, for all practical purposes, on a
> good signal.
>
> In any case, the Recuerdo implementation beats the Clear
> implementation in all research, including Arbitron. Plus,
> Preciosa is 100% satellite, while recuerdo has some of the
> LA market´s most recognizable and highest testing
> personalites... and this is a personality format.
> >

I would never argue as to how good "Recuerdo" is - I think it's fantastic and it sounds great (while I don't speak Spanish I do speak radio and it is well put together) - and the numbers speak for themselves. I do think though if CC were to launch "La Preciosa" in L.A. - they would have to tailor it to the market and make it local ... the satellite version would probably be a tough sell.

I thought you also said Entravision's "Jose" is another "Recuerdo" rip-off.

However, you cannot argue with the ratings success CC has had with "La Preciosa." Fresno will likely be a good long term battle to see who is stronger.

Wouldn't San Francisco also be a good "Recuerdo" market? While I haven't seen monthlies up there - "La Kalle" seems to be off to a slow start and it would be interesting to see how it would there vs. KSJO.

I know CC has installed it in San Diego - but I would wonder if 102.9 might also be a "Recuerdo" opportunity. (sorry off track about L.A.)













>
 
>
> I would never argue as to how good "Recuerdo" is - I think
> it's fantastic and it sounds great (while I don't speak
> Spanish I do speak radio and it is well put together) - and
> the numbers speak for themselves. I do think though if CC
> were to launch "La Preciosa" in L.A. - they would have to
> tailor it to the market and make it local ... the satellite
> version would probably be a tough sell.

I doubt they would do it. Recuerdo is here, and Entravision is about to do a José in LA, so this would be a very fragmented format. Preciosa is never likely to be anything but network. They do not locally originate anywhere, including big markets like Dallas and San Diego. In fact, they have just hired a talent from Mexico at about $1 million a year to do the network afternoon show.

Advertisers don´t care where the show is coming from, as long as it meets the CPP goals in LA.
>
> I thought you also said Entravision's "Jose" is another
> "Recuerdo" rip-off.

It is. It is just a bit broader, and has some very recent music... almost recurrents. But no jocks.
>
> However, you cannot argue with the ratings success CC has
> had with "La Preciosa." Fresno will likely be a good long
> term battle to see who is stronger.

It pretty much looks like Preciosa is over there. It is off about 50% from its numbers a year ago, and has been sandwiched between KOND and Recuerdo. And recuerdo was on a pure music roll... starting in January with talent 24-7.
>
> Wouldn't San Francisco also be a good "Recuerdo" market?
> While I haven't seen monthlies up there - "La Kalle" seems
> to be off to a slow start and it would be interesting to see
> how it would there vs. KSJO.

Kalle is doing rally well, but it´s market is San Jose, not SF. No signal. the bigger signal is KBRG, anyway.
>
> I know CC has installed it in San Diego - but I would wonder
> if 102.9 might also be a "Recuerdo" opportunity. (sorry off
> track about L.A.)

CC has to spin XHOCL. I think they put Preciosa on just to have free programming. The manager was formerly a Metro Traffic reporter, and is just there to keep it on the air.
>
>
>
>
>
>
>
>
>
>
>
>
>
> >
>
 
Re: Actually - this could happen on HD Radio: What Does LA Radio Needs

> KM...Instead of berating someone for being creative and
> imaginative, try to work with their thread in a constructive
> way. Consolidation is depressing, but technology allows
> indulgence in new creative formats. We are already seeing
> that in this market on KTWV.

I realize that my looking at things from a realist perspective can easily be construed as pessimism. But, knowing how the corporate owners tend to think, I don't see anything overly creative happening with any of the HD second signals.

However, if any of them want to prove me wrong, I'll happily do a 80s format on any second signal in the market.
<P ID="signature">______________


</P>
 
> Yes, I'm aware it's not a format - it's Regional Mexican
> Oldies...

No, that would be "La Ranchera" on 930/KHJ.<P ID="signature">______________


</P>
 
Re: Actually - this could happen on HD Radio: What Does LA Radio Needs

> I realize that my looking at things from a realist
> perspective can easily be construed as pessimism. But,
> knowing how the corporate owners tend to think, I don't see
> anything overly creative happening with any of the HD second
> signals.
>
> However, if any of them want to prove me wrong, I'll happily
> do a 80s format on any second signal in the market.

Well, you do need to be somewhat more aggressive than that KM to 'make it so'.
The problem as I see it, someone might give you a shot, however there will be no budget for Announcers, Promotions, and anything else that made the 80's the best time of our lives. Oh, and they will of course hire a Corporate consultant too, to tie your hands behind your back. 'Where is the love', as Donny Hathoway once sang?
 
> > > What Does LA/Or Orange Need on fm Dial
>

That was the question. Not whether it was saleable, profitable, or hit the right demographics.

John
 
Re: What Does la Radio doesn't Needs (Hola, grammar police!)

David, you may be right about its appeal, but it seems we have had '80's-based formats nonstop since about 1993... personally, I don't need yet another station burning the hell out of Depeche Mode, Soft Cell and Billy Idol.

Can't anyone come up with s1omething better?

- Doc

> Let K.M. have a go at 80´s first. Properly done, this is
> music that has good appeal among many of the ethnic groups
> in LA, unlite 70´s or 60´s stuff.
 
Re: What Does la Radio doesn't Needs (Hola, grammar police!)

> David, you may be right about its appeal, but it seems we
> have had '80's-based formats nonstop since about 1993...
> personally, I don't need yet another station burning the
> hell out of Depeche Mode, Soft Cell and Billy Idol.

What we have had are a lot of formats that were heavy on 80s oldies, but mixed in with currents.

What we have not had is an all-80s station.<P ID="signature">______________


</P>
 
Oh woe is Wu

Where Doc, not in L.A.? Don't confuse Music in the 80's from the "Roq of the 80's ©

Scott


> David, you may be right about its appeal, but it seems we
> have had '80's-based formats nonstop since about 1993...
> personally, I don't need yet another station burning the
> hell out of Depeche Mode, Soft Cell and Billy Idol.
>
> Can't anyone come up with s1omething better?
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom