WHAT HAPPENED TO PULSE?!?!?!?!?!?!?!

[TonySantiago]

So explain to me why that other formats when they flip dont have a million cume or much cume at all? Is every person in NYC market going to get an email, text message, instant message, facebook message or any other type of message saying that another dance station is going to go on the air? The general listener isnt going to go on the net searching for a station. There is a thing call promotions which takes time. You have to build an audience.

Brett is right.

From what I remember hearing at the Pulse 87 Birthday Bash "Numero Uno", which happened in February, the station had about 640,000+ cume. Right now the number is approx 940,000+. I remember an earlier "rating" from mid-2008 where the cume on Pulse was 250,000+. The near million Pulse received did not happen overnight. If there WAS promotions going on though, the number could have been bigger.

 

[JustinCase]

The majority of the P1s don't listen to any other station.
KTU is doing fine as it is with the Rhythmic AC format, why would it want to risk losing its market share by tweaking to current dance? The station that would be likely to tweak towards current dance would be Now 92.3 since it's not doing too well and Pulse 87's beating Now FM in certain dayparts.

Why? because it's about more than just KTU, it's about Z too, which is the bigger CC biller... by flanking their stations... the pressure is put on NOW to try and find a hole to fit into.

 

[TonySantiago]

Why? because it's about more than just KTU, it's about Z too, which is the bigger CC biller... by flanking their stations... the pressure is put on NOW to try and find a hole to fit into.

Agreed...it's something I've always said regarding 92.3 NOW, even when the station first launched because there was NO WAY it would or could beat a Z-100 sounding like them. NOW may lean on the rhythmic side of Top 40, but once things do come to and end with Pulse, whenever that may be, they would be wise to capitalize on some of the stronger dance product out there that Pulse spun.

 

[davideduardo]

The majority of the P1s don't listen to any other station.

The vast and overwhelming majority (like 99%) of listeners to any station also listen to other stations. Pulse is no different. Recalling some recent data, half (but not necessarily the same half) of the Puslce cume also cumes KTU and Z100, with stations like Lite, CBS-FM and Hot also having significant double digit cume sharing percentages with Pulse.

The average metered listener uses or hears 5 to 6 different stations each week, with the two-week total increasing by several more.

Exclusive cume, which is the measure of listeners to one station and no other, is so insignificant that it is not even tabulated in regular reports in PPM. And, while well perfoming P1 driven stations have around 20% P1s out of the total cume, Pulse has around 15%. A low percentage of P1's means that a station is a secondary or lower option to most, and that iit may be mood or opportunity driven as opposed to loyalty driven, the case for stations with strong P1 bases.

 

[davideduardo]

CC will want to grab the 800,000 or so Pulse fans and not let NOW attempt to woo...

In a PPM world, it's a mistake to think that those 800,000 are not already also users of such stations and many others. With the average listener using 5 or 6 different stations in a week, all that will happen is that the slice of listening that those listeners gave to WNYZ will go to one or several of the other stations they already use. Since the average weekly usage of Puslse was around an hour and a half to an hour and 45 minutes, if you slice that between each listeners other preferred stations, it will have minimal impact.

 

[TonySantiago]

CC will want to grab the 800,000 or so Pulse fans and not let NOW attempt to woo...

In a PPM world, it's a mistake to think that those 800,000 are not already also users of such stations and many others. With the average listener using 5 or 6 different stations in a week, all that will happen is that the slice of listening that those listeners gave to WNYZ will go to one or several of the other stations they already use. Since the average weekly usage of Puslse was around an hour and a half to an hour and 45 minutes, if you slice that between each listeners other preferred stations, it will have minimal impact.

As much as me and David may disagree on some things, he does have a point here.

For me, sure I listen to Pulse, but when I float around the dial and hear something good on 'KTU, 92.3 Now, Z-100 or 'BLI, I'd tune in. If I was out in Nassau/Suffolk, I would tune in to Party. If I'm in no area, I'll listen to "Area" on SiriusXM. Should Pulse go, the younger demos will most likely go to Now, Party, 'BLI or Z, the older demos will most likely go to 'KTU. The P1's will most likely go to the digital media players or possibly subscribe to satellite, if they haven't done so already since, with the exception of Party 101.5/105.3, until another current based dance station (similar to Pulse) arrives in the market. And even that, I wouldn't expect everyone that has been divided to come running over to the new station. Gets back to Brett's (Dancerev889) post about "taking time" to build an audience.

 

[d21ofnj]

CC will want to grab the 800,000 or so Pulse fans and not let NOW attempt to woo... 

In a PPM world, it's a mistake to think that those 800,000 are not already also users of such stations and many others. With the average listener using 5 or 6 different stations in a week, all that will happen is that the slice of listening that those listeners gave to WNYZ will go to one or several of the other stations they already use. Since the average weekly usage of Puslse was around an hour and a half to an hour and 45 minutes, if you slice that between each listeners other preferred stations, it will have minimal impact.

Now, how would this relate to a pirate station?  Won't they be able to show up somewhere? Everytime I tune in to Pulse, I get constant interference from 87.9, and not to mention Streetz 96 (New...I mean, East Orange) states they have 20,000 listeners at one time.

 

[Dancerev889]

CC will want to grab the 800,000 or so Pulse fans and not let NOW attempt to woo...

In a PPM world, it's a mistake to think that those 800,000 are not already also users of such stations and many others. With the average listener using 5 or 6 different stations in a week, all that will happen is that the slice of listening that those listeners gave to WNYZ will go to one or several of the other stations they already use. Since the average weekly usage of Puslse was around an hour and a half to an hour and 45 minutes, if you slice that between each listeners other preferred stations, it will have minimal impact.

Any station that is not transmitting the PPM pulse on their station will not come up in a PPM book.


Now, how would this relate to a pirate station? Won't they be able to show up somewhere? Everytime I tune in to Pulse, I get constant interference from 87.9, and not to mention Streetz 96 (New...I mean, East Orange) states they have 20,000 listeners at one time.

 

[davideduardo]

Streetz 96 (New...I mean, East Orange) states they have 20,000 listeners at one time.

And they are just making that up. No rating service measures illegal broadcasters.

 

[davideduardo]

CC will want to grab the 800,000 or so Pulse fans and not let NOW attempt to woo...

In a PPM world, it's a mistake to think that those 800,000 are not already also users of such stations and many others. With the average listener using 5 or 6 different stations in a week, all that will happen is that the slice of listening that those listeners gave to WNYZ will go to one or several of the other stations they already use. Since the average weekly usage of Puslse was around an hour and a half to an hour and 45 minutes, if you slice that between each listeners other preferred stations, it will have minimal impact.

Now, how would this relate to a pirate station? Won't they be able to show up somewhere? Everytime I tune in to Pulse, I get constant interference from 87.9, and not to mention Streetz 96 (New...I mean, East Orange) states they have 20,000 listeners at one time.

 

[JustinCase]

Right people sample... I'm not denying that, but wouldn't the point be to try and snag some of those who may sample pulse a little longer now onto one of the other stations for longer periods (love those quarter hours) without really disrupting the audience they currently have... of the stations... which could throw on more current dance without really changing anything? My thought is KTU... especially at night... most general audience folks think of ktu as a dance station anyway, they're heritage, people wouldn't think twice of hearing that sort of song on there now either... especially considering all the pop remixes and crossovers they play.

 

[d21ofnj]

Gain for CC but its something about Lite-FM and Z that they want always at the top.

 

[davideduardo]

Gain for CC but its something about Lite-FM and Z that they want always at the top.

It was my impression that both WAXQ and WKTU now beat Z100 in 25-54.

 

[TonySantiago]

BIG ANNOUNCEMENT HAPPENING AT 12:15 TODAY (October 30th).

 

[d21ofnj]

BIG ANNOUNCEMENT HAPPENING AT 12:15 TODAY (October 30th).

Part of me is believing they reached a deal, and I hope it could happen :-[

 

[d21ofnj]

Alex Shvarts just made the announcement and it scares me to hear "At 5PM, Pulse will be off the air"

I'm stealing a quote from candykidjade,


NOOOOOOOOOOOOOOOOOOOOOOOO!!!!!!

 

[TonySantiago]

When Pulse does play its last track, then WE, the coalition, will be back to do what we have to do. At least we are organized and on the "ready"....which is certainly an advantage over the oldies fans when 'CBS went to "Jack" as well as country fans (who did try a valiant effort after 'YNY flipped to 'KTU, but haven't heard from since Y-107)...

I don't need to remind folks that "CBS-FM" returned two years ago, by popular demand - certainly more demand than a dance station in these parts...

Okay...let's go with this and I will stake my reputation on it. It took oldies fans 2 years before they got CBS back. I bet we will get a new dance station SOONER when Pulse does go off the air in all aspects.

DToTheJ!

WHERE ARE YOU!!!!!

I want to publicly say it on this board RIGHT NOW!

WAS I RIGHT!!!!! WAS I RIGHT!!!!!

The station may sound a little more urban, but I fully trust in Vic Latino and that if he has to tweak the station a bit to dance to keep the Pulse 87 crowd tuned in without totally losing off some elements of the Party 105 crowd, he would do so.!

WAS I RIGHT!!!!! I want you to say it right here!!!!!!

(UPDATE: Party 105 will be coming to 87.7 on Monday, November 2nd....3 DAYS after the last song on Pulse 87)

 

[Morpheux]

This should be interesting since Vic always seems to balance dance and rhythmic music well...

 

[DToTheJ]

I bet we will get a new dance station SOONER when Pulse does go off the air in all aspects.

DToTheJ!

WAS I RIGHT!!!!! WAS I RIGHT!!!!!

The station may sound a little more urban...
[/quote]

You just answered your own question. Party and Pulse is like apples and oranges. And besides, you probably got advanced word from Vic Latino about the new 87.7 format but kept it a secret, so you were probably on the take. Sorry, I won't bite... But I will admit that Pulse did (and still does) have arguably an outspoken following, there is no denying that...

So will Vic and the gang be at Club Exit to "raise the spirit" of Pulse on this Halloween night?

 

[d21ofnj]

I'm doing my part as to puting the word "OUT" on the air tonight