I'm not a tastemaker. I just look at numbers. The numbers say that when you look at what the CHR demo is listening to, it's different from what CHR programmers are playing. This is the same chart and same demo that was playing non-stop Taylor Swift or Drake a few months ago.
The Sneedville native currently has more simultaneous entries on the Hot 100 than any other artist in the chart's history.
holler.country
To me, what is popular shouldn't be constrained by genre. Today's listeners are not musicologists. They like what they like. It's radio's job to play what they like regardless of genre. Billboard knows and understands this, and that's why they have two charts: The Hot 100 and Radio Songs.
BTW, Morgan's album has rap on it. It's not strictly country. He was very clear with his music, and if you listen to his music, you will hear music that is not country.
Which station?