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What has happened to KVIL?

Very well stated. As one who has been a part of the broadcast evolution for 53 years now........and to borrow another broadcaster's closing, "And that's the way it is". I'm sure not in agreement with all the change, but neither was the likes of Don McNeil and Arthur Godfery, however, as change came, it made room for a youngster like me to persue what has been a wonderful half decade adventure. What inovation will be next? Whatever it is, it will probably make room for another wonderful adventure for some new talented souls.
 
I love your comments Onmic. Your comments ring so true. You spell out so clearly how radio of the past and present have been lost in the shuffle. I agree with you fully.

I mentioned thinking outside the box in radio. How are we embracing, involving or relating today's world on radio? Does radio need to evolve into an aniimal we could hardly recognize as the form of radio we have known? My first boss told me radio was to be a reflection of life in the community it served.

I'm no genius in programming and I have proof: I'm not raking in the big bucks. But I'll talk programming, etc. One night some friends and I were talking radio and we thought of an idea that was way out there: Radio playing radio. I'll try to explain the conversation in a few sentences.

The concept is a radio station sitcom more or less. The format would be made up of a huge amount of characters that would appear during each 24 hour period. These characters would be people of a fictional town. A staff supplemented by college drama department folks and perhaps up and coming comics would literally do an "improv" play 24/7 with listener input. The list of characters would be as varied as the types of people you'd find in a town. There would be characters people would hate and some they'd love. Amid it all, they'd react to rthe world around them in real time, including current news items. Listeners could input story lines, submit lines and even play characters as a 'guest'. A website would introduce the personalities of the 'players' on the radio. The format would be interactive with listeners who could blog on the website as well. In our minds it was sort of like a video game with the listener at the controls. The 'hosts' of each segment would be the primary 'payroll' and direct the whole mess.

I realize this is a crazy idea (and tough to get going and manage) but is this the sort of 'crazy' thinking radio needs to reinvent itself.

In support of radio, the current situation is still pretty good. People listen and make radio viable. Advertisers are there as well. In an emergency, radio usually wins hands down. After 9/11 everybody was listening to radio. In hurricanes, for example, radio is typically the only option (although I must admit it's usually the local TV station's audio feed that has the best information because they still have a news department). Radio is far from being dead. I think we're at that point when you realize half your life is over. You're deciding you're not going out with a wimper but a bang and enjoy the ride.
 
The AC format is not what it use to be. The are sounding more like CHR's with some but very little older music added. I guess times are changin!!
 
It's interesting that some ACs drop off big after Christmas while other ACs such as KODA/Houston do well all year long.
 
Jay F said:
It's interesting that some ACs drop off big after Christmas while other ACs such as KODA/Houston do well all year long.
 
Jay F said:
It's interesting that some ACs drop off big after Christmas while other ACs such as KODA/Houston do well all year long.

I wish KVIL was like KODA
 
pintobuddy said:
Ben B the point being, it is well known you work at KVIL. Ok congrats. But you didn't work at "K V I L ". Therefore what you know is jaundiced by what you do there , NOW,and never have learned at the feet of a program genius like Chapman. You are doing Muzak mnostly with VT's and only Gene & Judy who have never ever been a stellar ratings chow now or on the old B97.
Little 1 pointed out that KVIL is a shell ( and I dont mean Jack) of its former shell, even that is a struggle. He displayed facts, you displayed another opinion..which like any ol talk show is an opinion devoid of fact. They even had run away from its legendary call letters and market themselves as" Lite 103.7> Unimaginative and boring as all get out. KVIL has gone to the graveyard with Music. Meanwhile you read the liners, click on the computers for spots, the audience will continue to migrate elsewhere.

Ok, thanks for the insight.
 
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