That's certainly who I'd be trying to reach were I an advertiser. But if I were trying to reach that demo in this market, I'd already have my buys set utilizing the stations that already exist. In discussing whether AAA would work as a new format in the market, I'd think the intended audience would be men in their 30's and 40's? Which is why I think AAA would be too steep a climb. Not only would it be hard for a station to peel off that audience, but if I were an advertiser trying to target those listeners, I would (again) already have my buys set utilizing the stations that already exist. I just think that in Philly, the desirable demos are already being serviced (from a sales perspective) about as well as anyone could want.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
What if Audacy brought back WYSP on 96.5?
- Thread starter Bill_W
- Start date
In fact, in the TV world where the benchmark is 18-49, CBS has been trying for over a decade to get agencies and their clients to look at 25-64 or some other age range that includes older TV viewers. They have called on agency accounts in coordination with the account's agency executives and made many, many presentations. The results are minimal.
Advertisers know who buys and how much they buy and how hard it is to change brand preferences once a person is over 50 to 55.
AC really targets 30-49 as a core. Some are more 35-54, particularly if the same owner has a Hot AC or even a CHR. Country thrives on 25-54 across the board, and is withing just a few percentage points of having about the same male component of its audience. CHR is 18-39 predominantly, but can be adjusted to fit the competitive array in each market.
The idea that 25-34 is more important than 35-44 or 45-54 is incorrect. While 25-54 is where the vast majority of agency radio buys fall, a huge percentage are much more specific, such as "English dominant Hispanic Women 30-49" and the like.
And the specific performance and target of each broad format can vary from market to market due to specific station adjustments and the performance of competitors.
Not the entire audience. I regularly choose "The Spectrum" on SiriusXM over WXPN, as I prefer a bit of a tighter, more familiar AAA playlist. I also seek out WKYZ/Key West on streaming for the same reason.
I wonder if a KBCO-style station could somehow position itself between WMGK/WMMR/WRFF/WXPN and also manage to take a little from BEN-FM to eek out a 2.5 12+, but with solid demos.
Find the most recently played songs on 97.3 KBCO
Find the most recently played songs on 97.3 KBCO, World Class Rock Denver/Boulder
WXRT and KBCO are the only Commercial AAA stations in the country. WTDY will never flip to AAA
I suggested WTDY goes in a more Hot AC route. Similar to WWBX in Boston so they are not directly competing against WIOQ. That is their only option. Name in Mix 96.5 and put a local afternoon talent on there
Last edited:
Been there, done that. They evolved into CHR from Hot AC because Q102 was floundering for a bit.
There are over 75 AAA or pseudo-AAA commercial stations. You left out larger ones like WXRV,, WTTS, WXPK, WMMM, KINK, WRSI, KPIG and KRVB.
Four in Vermont alone! WRSI's translator in Brattleboro plus WNCS Montpelier (and Burlington translator), WCLX Essex and WWOD Woodstock.
Is it just me, or has Hot AC burned brightly here for a few months at a time and then floundered until being flipped to something else (in the "modern era")? Edging WTDY even a bit toward AC means moving in on the format of their own sister station. I go back to the risk/reward analysis and, seeing as how Audacy seems to be happily chugging along with WTDY as is, I'm just not understanding how making a change would be worth it.
I'm not sure how many WMGK and WMMR listeners would be tempted. I can definitely see a format like this reaching for listeners of BEN-FM, WXPN, and WRFF...but that's not a station I'd invest in!Not the entire audience. I regularly choose "The Spectrum" on SiriusXM over WXPN, as I prefer a bit of a tighter, more familiar AAA playlist. I also seek out WKYZ/Key West on streaming for the same reason.
I wonder if a KBCO-style station could somehow position itself between WMGK/WMMR/WRFF/WXPN and also manage to take a little from BEN-FM to eek out a 2.5 12+, but with solid demos.
Find the most recently played songs on 97.3 KBCO
Find the most recently played songs on 97.3 KBCO, World Class Rock Denver/Boulderkbco.iheart.com
Wow, is this place so male and older that there's no understanding of the difference between what wired 96-5 was, what that format, rhythmic chr is, and the vast difference in music, presentation, and target audience of a rhythmic tilted hot ac like what WSTR and WFLC, and even WKTU?
You can argue why chr is still the best cluster fit for WTDY, but please, research radio formats in 2022 so that an informed and interesting discussion is obtainable. BTW, there's been a world of progress in understanding the difference between rhythmic leaning hot ac and classic hip hop, which are very different.
You can argue why chr is still the best cluster fit for WTDY, but please, research radio formats in 2022 so that an informed and interesting discussion is obtainable. BTW, there's been a world of progress in understanding the difference between rhythmic leaning hot ac and classic hip hop, which are very different.
Rhythmic tilted hot ac, I initially said adult chr, while once upon a time that was splitting hairs, with so many CHR's playing lots of gold for a few different reasons, like the loss of under 30s listening at all or much less, there's quite a few adult chrs which once we're just chr. You won't see a description change as that would bring about discussions with those you don't want them with.
At a better time, wysp couldn't make it work. They were out cuming wmmr too, but as we know MMR has the markets best morning show and wmgk is a very solid classic rocker. While not to the extent of krock in NYC, wysp was riding on Stern's morning show when they dominated.
Maybe if there was no wrff, you could replicate the active alternative mix of KVIL in Dallas, that's been a nice surprise for rock fans, even if it killed off KEGL.
At a better time, wysp couldn't make it work. They were out cuming wmmr too, but as we know MMR has the markets best morning show and wmgk is a very solid classic rocker. While not to the extent of krock in NYC, wysp was riding on Stern's morning show when they dominated.
Maybe if there was no wrff, you could replicate the active alternative mix of KVIL in Dallas, that's been a nice surprise for rock fans, even if it killed off KEGL.
Knowing it and knowing how to capitalize on that understanding can be the bridge too long, sometimes.
Audacity has many great stations that maximize their potential or are very close to doing that.
I do find the way some heritage brands became blands a little head scratching, especially when you hear how well they make their 3 gold based stations work in Los Angeles.
Audacity has many great stations that maximize their potential or are very close to doing that.
I do find the way some heritage brands became blands a little head scratching, especially when you hear how well they make their 3 gold based stations work in Los Angeles.
Like whom?
Remember, Nielsen only has a short list of approved format names, and to get a "new" format name authorized takes a minimum number of stations in the format from a variety of owners. Advertisers don't look en depth at format descriptors, particularly those names that define subsets of better known format.
Not really the companies or businesses, obviously they don't get down to that level, it's the agencies for whom are tasked with making media buys where radio is just one of many considerations. Basically this is common sense, with the way things are changing for radio in it's place as a mass appeal medium when the trends run counter to the more one size fits all consumption of entertainment, the last thing you do is rock the boat or highlight the situation.
At least it's worse for television.
Who knows, maybe there will be corrections from those who miss their past familiarity, as it's not like they abandoned the medium completely, and for the younger demos maybe radio can become old school cool like vinyl has. It's really niche, but you take what you can get.
At least it's worse for television.
Who knows, maybe there will be corrections from those who miss their past familiarity, as it's not like they abandoned the medium completely, and for the younger demos maybe radio can become old school cool like vinyl has. It's really niche, but you take what you can get.
- Status