That is very interesting. I tried RTM for radio use long ago, but the stratification limitations meant it was OK for the big picture but not for a very specific listening group. I have not re-evaluated lately, so could you tell me how much personal information they have asked you for?
We live in a first impressions world, so image may be more important than content. I think you are giving this a good analysis perspective by bringing this up.
Taylor did get into the top 10 on AAA for "exile", which had Bon Iver as a co-singer. She got a bit further on Mediabase than Billboard due to MB's AAA panel being more "commercial" than Billboard's. However she is not going to get into Alternative unless she evolves into something resembling Midwestern/Southern alt-rock - think The Black Keys, Cage The Elephant, Kings of Leon, etc. She is one of the biggest hitmakers in pop music history - the antithesis of Alternative. The format will not take her unless she makes a concerted effort to meet Alt at its level - and trying to pull a baroque pop thing like Panic! At The Disco's smash "High Hopes" won't make Alt budge either I think.
RTM asked me for my age, gender, and what city and state I live in (postal code as well). So it doesn't break things down by a racial angle but it does break things down by age, gender, and presumably location.
Wnyl played Olivia Rodrigo last week with pop punk songs from her album called "brutal" (which by extension played in the rest of audacy alternatives at night).
You don't remember the Variety story "It's the End of KROQ as we know it" last year? Not only did it trend nationally on social media, but it helped cement the conventional wisdom that KROQ is dead.
Don't forget, it wasn't just Kevin alone. The entire team minus Bean was still there. For listeners, already used to Bean being there part time from another city, it wasn't that big of a change. Bean leaving wasn't a shock to the system to listeners. It sounded like the same exact show, except minus Bean's voice. But if you're going to blow it up, blow it up. Don't put the B team in mornings then. Stryker & Klein were nothing new to KROQ listeners, they were an ok afternoon team shoved into mornings to clean up Entercom's mess. And surprise, didn't succeed.
Was this recent? Post- 2011 in the age of social media? I'm guessing not. You're speaking from experience of a marketplace and world that doesn't exist anymore.
Then burn it down. Don't half ass it. This is a weaksauce KROQ, where they didn't reinvent the station, they just.. well, I don't know what this is. If you're going to get rid of the final element that attracted listeners, then why even keep KROQ alive?
Entercom was faced with a morning two-person team that was losing half of that team. They did not know, and could not know, if one of them could carry the audience alone. But they did know that the station was losing to Amp from 10 AM onward, so they bet on the remaining team member. It did not work, and they saw it instantly; much of the heritage audience left.
The whole station was surviving based on AM Drive. They lost half the team, the remaining half could not hold audience. The music dayparts had been losing for several years. They tried to give the remaining partner from the show a chance, and it did not work. With no heritage elements left except a name-that-nobody-listened-to-any-more, they decided to redo the whole approach; the few existing listeners could not sustain the station so they did not take them into consideration.
Big A already answered this very well.
Outside of Kevin & Bean, the music dayparts had long been losing rather badly to Amp. There was nothing to preserve. And the morning show without Bean dropped like a rock in ratings. The existing listeners, who were not enough anyway, left; they liked the team but not the solo act.
There was no "final element" left. Kevin without Bean was a no-show in Nielsen. The music dayparts were long-time losing hours. The name represented a feel, mood, city and music taste that is gone or fragmented beyond rescue.
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Maybe they could move megan holiday to be his co-host. She's interesting.
