What is kroq gonna do?

[Doctah]

There was no PR nightmare. There was a declining radio station, a show that lost one of two main partners and had no prospects of doing well. And you had a station in a similar format beating it in all the music dayparts for two years or so.

KROQ was once considered one of the most influential, important radio stations in the country. This did no help. That is a PR decacle. It's now seen as a sad property on life support. And I can guarantee you that's in large part because of how it handled the firing of Kevin Ryder.

 

[tall_guy1]

It's a new format with a new structure, done to try to find what Alt can be successful at in the future.

Looks like the format is possibly working in kc, while not doing so well other places. Maybe kc should retain the format, while others try something else.

 

[Doctah]

Yes it is. TV series on the national networks can be cancelled after just 4 or 5 episodes; we had such a case this season with at least one show.

We're talking about a morning drive time radio show host by a 30 year veteran of the radio station here. Not ABC's "Rebel." Very different circumstances. Wow. You all are reminding me why radio is doomed, it's this complete lack of strategic planning or thinking. A few sharp choices, like giving Kevin Ryder a proper farewell, could have saved KROQ years of agony. But none of you are looking at the larger picture.

 

[davideduardo]

KROQ was once considered one of the most influential, important radio stations in the country. This did no help. That is a PR decacle. It's now seen as a sad property on life support. And I can guarantee you that's in large part because of how it handled the firing of Kevin Ryder.

Why do you worry about PR? There is, and was, not PR issue as the station had fallen out of the circle of significant stations in the market. it was even losing in its own format, and losing quite significantly.

Non-listeners don't care about stations they do not use. There are 121 stations, not including LPFMs, in the LA metro. Nobody cares what happens to stations they don't listen to.

Audacy made big adjustments at all its alternative stations. They knew they had to get ahead of an impending disaster. If it does not work, they will find another format.

 

[davideduardo]

Looks like the format is possibly working in kc, while not doing so well other places. Maybe kc should retain the format, while others try something else.

Remember, a station in a major market does not have to even be top 5 to bill really well. Audacy seems to have a strategy, but the real issue is whether alternative is a viable format for much longer.

 

[davideduardo]

We're talking about a morning drive time radio show host by a 30 year veteran of the radio station here. Not ABC's "Rebel."

My point is that with nearly instant ratings data, radio can make the same fast decisions as TV has been doing since the 70's.

And "Rebel" and Kevin without Bean were both brand new shows, and KROQ gave the show much longer to be sure.

Very different circumstances. Wow. You all are reminding me why radio is doomed, it's this complete lack of strategic planning or thinking. A few sharp choices, like giving Kevin Ryder a proper farewell, could have saved KROQ years of agony. But none of you are looking at the larger picture.

Kevin without Bean was NOT working. They obviously did perceptual research in the first 10 weeks and realized that it would not happen, either.

Kevin was not a "30 year veteran" of the station doing a solo show. It did not work. Broadcasters have plenty of ways of finding out what is happening rather quickly if they have doubts. And it could be seen that Kevin, who was not going to recreate himself, was not going to work alone.

There is no "larger picture". KROQ has been getting its hiney whipped for several years by Alt, and it was time to pull the plug. They really waited way to long to do something. They should have blown it up two years ago wen they lost the music position... badly.