During a break in the Christmas music (I was nearly home anyway and didn't even hear the entire commercial) iHeart's Mix 99.5 Greensboro NC advertised Real Rock 105.7 in a full-length commercial. This is a technique I wasn't aware any companies were doing.
I can remember when "real rock" was not classic rock. The announcer said the station plays classic rock, which doesn't really distinguish it from Rock 92. The music samples were "Bohemian Rhapsody" by Queen (seriously?), "Smells Like Teen Spirit" by Nirvana and "You Shook Me All Night Long" by AC/DC.
Now while they're not really making this clear in this ad, 105.7 has, except when it was alternative for a while (and alternative did include grunge, I think), always rocked harder than Rock 92, which has had a reputation for not being musically adventurous. I think Rock 92 did finally add Nirvana, Pearl Jam and Stone Temple Pilots but it was really known for 70s music that compared to, say, grunge, is quite easygoing.
I can remember when "real rock" was not classic rock. The announcer said the station plays classic rock, which doesn't really distinguish it from Rock 92. The music samples were "Bohemian Rhapsody" by Queen (seriously?), "Smells Like Teen Spirit" by Nirvana and "You Shook Me All Night Long" by AC/DC.
Now while they're not really making this clear in this ad, 105.7 has, except when it was alternative for a while (and alternative did include grunge, I think), always rocked harder than Rock 92, which has had a reputation for not being musically adventurous. I think Rock 92 did finally add Nirvana, Pearl Jam and Stone Temple Pilots but it was really known for 70s music that compared to, say, grunge, is quite easygoing.