What Should Be Next Format Flip AM Or FMStations
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What Next Format Flip?
- Thread starter jasonharper2013
- Start date
I Pick
KXOL FM Should Flip To Dance/CHR As Wild 963 LA Party Station
What Do You Think
KXOL FM Should Flip To Dance/CHR As Wild 963 LA Party Station
What Do You Think
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musicfan101
Guest
If they don't improve, KXOS 93.9. I can't imagine what though.
I'd like to see KFI on FM soon, any one want to predict what station will make the flip?
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musicfan101
Guest
Why would CC want to put KFI on FM in Los Angeles? Goodness, this isn't Idaho! Plus, all the CC FM's seem to be doing well ratings wise.travisl5678 said:
KIIS FM Has Gotten Better Since Amp Radio Debut Back in Feb. '09
1> Bigger Playlist
2> More CHR/Pop Station
3> Lately Add Some Gold hits From 90's And Early 2000s Into Reg Rotation
4>During Mix Shows More Dance/CHR
1> Bigger Playlist
2> More CHR/Pop Station
3> Lately Add Some Gold hits From 90's And Early 2000s Into Reg Rotation
4>During Mix Shows More Dance/CHR
musicfan101 said:
Maybe the "why?" question can be answered by looking at the KFI performance in the core sales demographic of 25-54. They are running between 15th and 19th in the market in this demo.
Successful news / talk stations that have moved to AM/FM simulcasts or simply moved to FM have generally seen the sales demo performance improve, often significantly.
AM's, on the other hand, have increasing troubles in attracting under-55 listeners, and they can't sell the 55+ numbers.
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musicfan101
Guest
Maybe KFI has a horrible sales department? Their ratings seem to be doing just fine, and as I mentioned CC FM's are doing well. Why take the easy way out and simulcast as if we are living in a small market, instead of making tons of money with a format that's already in place? Besides, I thought every one on here already figured out that L.A. isn't too worried about news formats? Hence, KABC segueing into a hot talk format in less than 3 months.DavidEduardo said:
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musicfan101
Guest
I never said "no one cares about" news-talk. Maybe you should re-read and ponder what I actually typed up...?jmtillery said:
musicfan101 said:
As Mr. Tillery said, there is nothing wrong with the Clear Channel sales department. The problem is that you can not sell what is not wanted... and that means 55+.
Not even being in the top 15 in 25-54 is NOT doing well. Since there are essentially no agency buys in radio for 55+, that means that most of the KFI audience is not marketable.
Saving the billings of KFI would at some point justify the sacrifice of a music FM.
Ask WIBC and KTAR who moved to FM. Or KSL and WWL that began simulcasts. Or KDKA who does not have FM, and is getting really hurt by an FM with the traditional big names in talk in the sales demos. These are just a few of dozens and dozens of major market examples of news/talk stations that have found that the band, not just the format, is a key element in sales success.
KFI does not have a news format. It never has.
KABC was never a news station, either. In fact, it has been talk for four decades...
KNX is a news station. KFWB was a news station.
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musicfan101
Guest
All I said was "I thought we already figured out that L.A. isn't too worried about news formats." Meaning, L.A. (assuming you live here and not in the middle of Kansas) is more of a entertainment driven town, and therefore not into hearing about national and international news. We care about our mayor, and some city of L.A. gov't officials, along with what's going on in Hollywood.jmtillery said:
musicfan101 said:
wow...you represent the total views of 16,000,000 people? impressive!
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musicfan101
Guest
Wow...you haven't seen the ratings for stations that cover all these topics (syndicated shows, etc.)? Impressive!romer979fm said:
I wonder which music FM CC would consider axing to place KFI on.
KIIS, nope.
KOST, nope.
KYSR, probably not, weak signal they're definately taking a big chunk of the KROQ audience that could work at CC's advantage.
KBIG? It would be hard to let a format hole like Hot AC go.
KHHT? It has a strong signal, and it could be the most possible candidate.
KIIS, nope.
KOST, nope.
KYSR, probably not, weak signal they're definately taking a big chunk of the KROQ audience that could work at CC's advantage.
KBIG? It would be hard to let a format hole like Hot AC go.
KHHT? It has a strong signal, and it could be the most possible candidate.
What is KHHTs Format? Sorry, I know most of the LA stations but not all of them. I think that KFI has some shows that could appeal to a younger demo, but the younger people just don't want to listen to AM
radiojomo said:
The KYSR signal is a bit better than that of KROQ, and KROQ has been one of the top 3 or 4 billing stations in LA for better than a decade.
It's the lowest billing FM of the cluster, so it makes the most sense. But it's Rhythmic AC position is fairly strategic for LA, although the format is a tough one to define.
musicfan101 said:
What radio shows would those be?
Except for talk station coverage of topical events, there is not much day to day mention of LA's mayor.
Entertainment news on radio? Other than some Seacrest interviews and a few similar things, that's the stuff of TV, not radio... of course, there is the ongoing subject of the Lohan moron, but that is rather exceptional on any number of levels.
And, of about 90-some stations in LA, give me the audience share of those that spend any amount of time on the mayor, other LA city and county officials and Hollywood glitterati.
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