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What now for 103.9?

As some (including me) have speculated, Radio Insight is now reporting that Cumulus may be planning to to flip WFAS to rock/alternative as WRXP.

I think this would round out their NYC cluster quite nicely.
 
Re: WRXP to 103.9?

I do get a decent signal of 103.9 here in Northern Nassau County. That would be a decent consolation for not being on 94.7.
 
Re: WRXP to 103.9?

So now it makes sense that Cumulus obtained the available WRXP callsign and temporarily assigned it to 94.7.
That could also explain why 94.7 has not yet switched to the WNSH call.
 
Re: WRXP to 103.9?

This would be an interesting move considering they just royally ticked off Alternative fans by punking them with 94.7. Wonder if they'd consider merging it with WRRV.
 
Re: WRXP to 103.9?

It will still take a while before that happens... First moving the transmitter and than flip to alternative I guess...
 
Re: WRXP to 103.9?

It could be flipped to alternative first, and then moved to the Bronx. The signal from Hartsdale still reaches quite a bit of the area.
 
Re: WRXP to 103.9?

The problem is the biggest areas for Alternative are the suburbs, (Jersey/LI) which are not covered well. Something is better than nothing though.
 
Re: WRXP to 103.9?

The antenna is already on the tower that's shared with WFUV and WVIP. Don't expect any miracles with Manhattan. WFUV with much more power can't penetrate the buildings of Midtown and experiences severe shadowing from the concrete cliffs.

WFAS could do like WFUV and put a booster or two on the air, but those have their own set of problems.

That map assumes there are no buildings in Manhattan and is only based on terrain.
 
Re: WRXP to 103.9?

I would think this makes a whole lot of sense. Maybe that's why the carrot was dangled. Cumulus would have a Suburban Wall of Listeners with it's NYC cluster. It seems they are aiming for a different strategy than CBS and Clear Channel in NYC.
 
Re: WRXP to 103.9?

Perhaps a decent indication of how the signal of 103.9 would sound from the Bronx at your location can be had by tuning in WVIP 93.5. It also broadcasts from the same site, and I believe the power is similar to what 103.9 would be using.
 
Re: WRXP to 103.9?

WNTIRadio said:
The antenna is already on the tower that's shared with WFUV and WVIP. Don't expect any miracles with Manhattan. WFUV with much more power can't penetrate the buildings of Midtown and experiences severe shadowing from the concrete cliffs.

WFAS could do like WFUV and put a booster or two on the air, but those have their own set of problems.

That map assumes there are no buildings in Manhattan and is only based on terrain.

WFUV's antenna seems to be a lot more directional than the coverage maps suggest though. It goes east into CT just great but it's pretty lousy even in Bergen County, NJ, just over the GWB -- a virtual stone's throw from the tower, where you can't even keep the HD signal locked in. As you point out it's not great in Manhattan either, but I wonder if their directional antenna is partly to blame for that too.

Not that 1kw from the Bronx on 103.9 is going to be a powerhouse in Manhattan either, but at least it will be non-directional.
 
Re: WRXP to 103.9?

If Alternative got about a 2.0 on the market wide 101.9 signal, what kind of ratings would it get on the (mostly black and Puerto Rican) Bronx signal?
 
Re: WRXP to 103.9?

Barry said:
Perhaps a decent indication of how the signal of 103.9 would sound from the Bronx at your location can be had by tuning in WVIP 93.5. It also broadcasts from the same site, and I believe the power is similar to what 103.9 would be using.

93.5 would be an ok guide - good call. It is more power, but lower height, so it won't be exact. Regardless of power FUV's directional pattern changes everything.
 
Re: WRXP to 103.9?

JerseyDude said:
If Alternative got about a 2.0 on the market wide 101.9 signal, what kind of ratings would it get on the (mostly black and Puerto Rican) Bronx signal?

Even now the 103.9 signal gets into Long Island, CT and affluent Bergen County suburbs, and those areas should be even stronger from the new tower. Lots of potential audience there. Plus after the move it should still get into Westchester County pretty well.

As for Manhattan, rock fans tend to be pretty passionate about their music so maybe they'll put a little extra effort into picking up the station than other formats.
 
Re: WRXP to 103.9?

Theater of My Mind said:
As for Manhattan, rock fans tend to be pretty passionate about their music so maybe they'll put a little extra effort into picking up the station than other formats.

Alternative listeners, aka younger males generally, are more apt to stream and be technically savvy so you're right there.
I never believed Cumulus would stick with WFAS after they moved; they already get beaten solidly by WHUD in Westchester and the AC space is surely plenty crowded already in NYC by much better signals.
 
Re: WRXP to 103.9?

thataveragejoe said:
[
Alternative listeners, aka younger males generally, are more apt to stream and be technically savvy so you're right there.
I never believed Cumulus would stick with WFAS after they moved; they already get beaten solidly by WHUD in Westchester and the AC space is surely plenty crowded already in NYC by much better signals.

I think you'll find that the make up of the Alternative audience today has actually changed. Look through any Alternative station's social media sites/accounts and you will see a (mostly) fairly even split between males and females. Add to this, depending on the station, you could also get a slightly older audience.
 
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