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What now for 103.9?

Re: WRXP to 103.9?

thataveragejoe said:
Alternative listeners, aka younger males generally, are more apt to stream and be technically savvy
Click to expand...

And Alternative Rock fans will make use of such technology in areas underserved by 103.9FM. They have repeatedly demonstrated that they take to social media and make extensive use of emerging technologies for content. More importantly, however, it brings a younger demographic back to the radio which is what station owners need to concentrate more on doing at this point. I think Alternative Rock will accomplish this more soundly than Country ever will. That point withstanding, we all now understand the role soon-to-be WNSH Newark now plays in the overall Cumulus strategy.

thataveragejoe said:
I never believed Cumulus would stick with WFAS after they moved; they already get beaten solidly by WHUD in Westchester and the AC space is surely plenty crowded already in NYC by much better signals.
Click to expand...

Including one of their own, WPLJ New York. When the 103.9FM signal is moved, WFAS-FM as an AC station will be redundant and overlap the WPLJ content. While it will likely not erode the WPLJ share, such an overlap could fragment the audience.

As thataveragejoe mentioned, WHUD dominates the Westchester radio market and has for a long time. And for all intents and purposes, WFAS-FM has not targeted Westchester for quite a while. Their new imaging even suggests as much.

I wonder if we are now at the saturation point for the Adult Contemporary format in this market. As far as AC formatted stations go, there are three full-power Bs licensed to and serving New York. The two FMs presently targeting Westchester. And rimshot signals include New Jersey's WMGQ, Long Island's WALK-FM and WKJY, and Connecticut's WEZN-FM and WEBE.
 
Re: WRXP to 103.9?

You make a good point about the saturation of AC format when factoring the suburban signals. The problem is perception. Because the city signals are perceived as favoring the rhythmic formats, the perception is that non-rhythmic formats can't make it. However, Cumulus is trying to prove that it's possible by catering to certain niches. 103.9 would be the signal to take a chance on. It's not a full-market signal, but that means a company would be more open to experiment with, like Clear Channel is doing in Boston with 101.7.

It will be interesting to see how it all works out.
 
Re: WRXP to 103.9?

I've noticed that any mention of WRXP showing up on 103.9 has been removed, TWICE, from the other board. I wonder if Allan has a friend at Cumulus....
 
What now for 103.9? (I think it's still WFAS-FM)

I'm 200 miles away, so I can't hear WFAS-FM (or maybe it has new calls by now). I'm wondering why it did not go to Camping along with the Mt Kisco and Danbury signals. If it stays in Greenburgh (CoL White Plains), I could see that the reason would be too much duplication with those Westchester/CT signals. But if it makes the long heralded (and already built-out but not yet on the air) move to the Bronx (CoL Bronxville), selling it to Family Radio (and thereby reducing the price that Cumulus would have had to pay for 94.7) would seem to have made sense. So what is next for this station? Will it ever make the move to the Bronx? Will the WRXP calls land there? Will it wind up with a rock format? Could a rock format on a Class A signal from a Bronx rooftop have enough juice to compete in Market #1?
 
Re: What now for 103.9? (I think it's still WFAS-FM)

Cumulus kept the Danbury signal. It currently runs country as Kicks 105.5. They gave Family a garbage signal (106.3) licensed to Mt. Kisco, NY which was a simulcast of 105.5. Before simulcasting 105.5, the 106.3 signal was a WFAS-FM simulcast.

Why would Cumulus want to part with 103.9? It's essentially a NYC move in with their Bronx CP. Granted, it's not a full market signal -- but it does have some potential.
 
Re: What now for 103.9? (I think it's still WFAS-FM)

According to this thread, it's rumored that the WRXP calls will resurface on 103.9, followed by a format flip to rock.
 
Re: WRXP to 103.9?

I wonder what kind of signal they will have in mid to upper Rockland and Westchester County after the change. Their signal is not so good as it is already, especially at night and according to this map puts those areas further into the fringe.

Before
http://radio-locator.com/cgi-bin/pat?call=WFAS&service=FM&status=L&hours=U

After
http://radio-locator.com/cgi-bin/pat?call=WFAS&service=FM&status=C&hours=U

If they put a booster on the mountain range in Haverstraw/Congers they could cover both mid and upper Westchester and Rockland pretty well. I wonder if the FCC would allow something like that. I see that Cumulus's WRKI has boosters in both Norwalk and Bridgeport, why not here?

The FCC should not have allowed the move closer to the city in the first place without considering continued coverage of Rockland and Westchester.
 
Re: WRXP to 103.9?

I had posted on the other board about this and was told my source was not reliable (the article linked here) though i will point out that 1039wrxp.com brings you to a whois related searchs page, so iI'm not 100% sure what to make of that. I hope that this is a real thing, but still have reservations.
 
Re: WRXP to 103.9?

tjolsen said:
I had posted on the other board about this and was told my source was not reliable (the article linked here) though i will point out that 1039wrxp.com brings you to a whois related searchs page, so iI'm not 100% sure what to make of that. I hope that this is a real thing, but still have reservations.
Click to expand...

The sites are registered the same way through the same registrant Cumulus uses for everything else, and were done so minutes apart from other changes they made. The 'parked' page is expected, and the same one that was on nashfm947.com a week ago. They definitely did it, for what purpose remains to be seen.
 
Re: WRXP to 103.9?

mikerock said:
I wonder what kind of signal they will have in mid to upper Rockland and Westchester County after the change. Their signal is not so good as it is already, especially at night and according to this map puts those areas further into the fringe.

Before
http://radio-locator.com/cgi-bin/pat?call=WFAS&service=FM&status=L&hours=U

After
http://radio-locator.com/cgi-bin/pat?call=WFAS&service=FM&status=C&hours=U

If they put a booster on the mountain range in Haverstraw/Congers they could cover both mid and upper Westchester and Rockland pretty well. I wonder if the FCC would allow something like that. I see that Cumulus's WRKI has boosters in both Norwalk and Bridgeport, why not here?

The FCC should not have allowed the move closer to the city in the first place without considering continued coverage of Rockland and Westchester.
Click to expand...

You can only use a booster to fill in an area within your protected contours. You can't use a booster to expand your coverage.
 
Re: WRXP to 103.9?

If you want to know what the coverage of 103.9 will be on the new transmitter (presuming they are not there yet) check out WVIP at 93.5.

They broadcast from the same spot (Bronx Hospital Tower) and operate with around the same power/height as 103.9 will.

How does 93.5 come in? Can you hear them in Manhattan, Brooklyn, Queens, LI, etc?
 
Re: WRXP to 103.9?

Here in Southern Brooklyn, WVIP is so so, depending on your radio. It is almost fringe on a regular radio, but I at times do recieve WVIP in HD briefly.
 
Re: WRXP to 103.9?

luperm said:
mikerock said:
I wonder what kind of signal they will have in mid to upper Rockland and Westchester County after the change. Their signal is not so good as it is already, especially at night and according to this map puts those areas further into the fringe.

Before
http://radio-locator.com/cgi-bin/pat?call=WFAS&service=FM&status=L&hours=U

After
http://radio-locator.com/cgi-bin/pat?call=WFAS&service=FM&status=C&hours=U

If they put a booster on the mountain range in Haverstraw/Congers they could cover both mid and upper Westchester and Rockland pretty well. I wonder if the FCC would allow something like that. I see that Cumulus's WRKI has boosters in both Norwalk and Bridgeport, why not here?

The FCC should not have allowed the move closer to the city in the first place without considering continued coverage of Rockland and Westchester.
Click to expand...

You can only use a booster to fill in an area within your protected contours. You can't use a booster to expand your coverage.
Click to expand...

If I go by the area within red then it is within their protected contour now but will not be once they move.
 
Re: What now for 103.9? (I think it's still WFAS-FM)

Those WRKI boosters are within it's 54dBu protected contour. Class B stations are protected out to the 54. Class B1 stations out to the 57. All others are the 60dBu contour.
 
For those who don't know, a little situational irony:

KRXP is also on 103.9, also playing Alternative, in Colorado. (with a very WRFF/Radio 104.5 ripped off logo) 1039rxp.com
 
also has similar formatics to rxp 2.0 including computer sounding song/artist announcements. Very personality driven which is nice and very local.
 
I don't see why they can't have translators in the fringes of the market one in West Milford, Mahwah, Morristown, & Long Island Areas to cover the area better all at 95.9 FM where nothing interfers with that frequency
 
XCountry285 said:
I don't see why they can't have translators in the fringes of the market one in West Milford, Mahwah, Morristown, & Long Island Areas to cover the area better all at 95.9 FM where nothing interfers with that frequency
Click to expand...

A little common sense, please. This market is at 100% FCC allowed saturation. If there was a way to stick anything on the air in it, it would be by now. There are dozens of applications out there already for things on nearly every frequency that are practically unimaginable.
 
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