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What Pittsburgh Station Group should Compete with WDVE?

If you can picture that--------what about a trio of stations like WMBS in the South, WPTT in the East, and WKBN booming in from Youngstown on the West. But kidding aside, why not flip Q92.9 to classic rock before it creates too great a niche as Pittsburgh's heritage AC station. That could come in a few weeks.
 
Steel City owns RRK, so as far as classic rock is concerned, been there done that......

And I think the hole in the market is for something that leans younger anyway, or for AAA if you want adults.....

If you want an example of a good AAA format check out the stream at www.wttsfm.com . The station is in Indianapolis.....
 
Parttimer said:
"Real" rock stations chase males 18-34. DVE is #1 25-54 overall in the market. Most of their listeners are over 30 if not over 40. Tons of women listen to DVE.

They are incredibly successful because they understand their audience and stay true to them.

K-Rock was a corporate cram-down that was doomed from the word go.

The hole in the market is new rock. The X is somewhat conservative as far as that goes (I rarely listen to them, but when I do I usually hear several-years old alternative song that I recognize). The 18-34s would appear o be the most available demo.

If you want to attack DVE's upper demos, you'd have to go classic rock and maybe flavor it along the lines of a AAA (adult album alternative) format or a rock AC. The last time something like that had any real measure of success was when Y97 brought Jimmy and Steve back from Florida. That was over 20 years ago.

I think the only signal that would potentially be available for such an experiment would be WLTJ at this point, and Steel City already had 97 Rock, so don't hold your breath.
I'm pretty sure WRRK's 97 Rock format predates Steel City's ownership of the station.
 
With the current ownership groups owning what they currently own here in Pittsburgh, I highly doubt new rock will ever return. K-rock may have been this city's only shot for many years to come. DVE will continue playing anything made after 1991 only after 11 PM. The X will continue playing new crap from the MTV U channel with an overdose of 90's alternative. CC overall has almost every big format besides country in it's grips, why change that? Steel City or Renda won't flip anything. Key Market can't do anything worth a damn besides country. The only slightest chances of any station here flipping to any new format at all is 100.7 (unless 93.7 continues to be a bottom-feeder). But would CBS be willing to admit its rock/talk mistake last time and try all rock this time?

I understand that new rock is lacking it's luster of decades ago (or hell, even compared to a few years ago).

(I am assuming radio is still a viable medium here) what worries me is that 20 years from now when current rock will become "classic", will enough 40-somethings then recognize any of the music played on a classic rock station in 2028?
 
Kurt Toy said:
Parttimer said:
"Real" rock stations chase males 18-34. DVE is #1 25-54 overall in the market. Most of their listeners are over 30 if not over 40. Tons of women listen to DVE.

The last time something like that had any real measure of success was when Y97 brought Jimmy and Steve back from Florida. That was over 20 years ago.

I think the only signal that would potentially be available for such an experiment would be WLTJ at this point, and Steel City already had 97 Rock, so don't hold your breath.
I'm pretty sure WRRK's 97 Rock format predates Steel City's ownership of the station.

Y97 became 97 Rock under the ownership of Benns Broadcasting. Robert Benns was the evil genius who cooked up Classic Trax, which evolved into Classic rock radio.
 
Jim Trefney said:
1360? Nah no way. The ONLY combo and I REPEAT The ONLY combo that could kick DVE to it's knees is the 620KHB 770KFB radio empire! Seriously I had 770 on a few days ago while driving through the 'burg and they played a cool sweeeper "770 KFB plays more music then KDKA and KQV combined! "Touche! Keep it crankin Clark! ;D

LOL, that reminds me of 3WS's old "we play more songs per hour than any other station."

Well duh, of course you do, because they are all only 2.5 minutes long.

That was a while ago of course.
 
This may be stoopid-----but why not a "Froggy"? They could flip one and have a new line-up

6AM--Toad Nuggent
10 AM---Ann Phibian
3:00-------Heavy Mudder
7:00-------Croaker Inground
12:00------Hyper Nation
 
Anybody remember WDCK where all the jocks had duck names including renaming a guy named Doug "Bill Drake". It was an oldies station in Richmond VA. on FM. No coverage in Pittsburgh. I think we should have WPSM and all the jocks have possum names. :'(
 
Pratte4Life said:
I'd just settle for Froggy not to strip their DJs' identity and insult the listeners' intelligence with those horrible nicknames.

A while back, Forever owned (and still owns) a station that went by Majic 104.9 and all the jocks on Majic went by names such as Shazam and Mysterio. Oh talking about wanting to retch my guts out or at least slit my wrists with a dull editing blade. Thank god it tanked and they changed the calls and what jocks that still remained could use their real names.
 
Let's face what it is- it's a way to give the station identity at the expense of the jocks.

You could fire an established pro for someone who would work for minimum wage and give them the same name and very few people would notice.

And the jock would have a tougher time presenting themselves to a new employer because nobody would know who he/she was.

There are times where I want to listen to Froggy but I can't bring myself to do it because I have to listen to a very good DJ humiliate themselves.

I have made this comment before; I thought that demanding Jimmy Roach call himself "Jumping" Jimmy Roach was just humiliating for all parties concerned- even the station.

You're trying to draw in listeners with your morning talent. To demand he take on this additional moniker after years in the business when everyone knows who he is doesn't speak highly for anybody.
 
Keymarket's stuff works in markets like Altoona, Meadville, and Franklin/ Oil City.

I've heard some REALLY scary stories about how bad their facilities are in some of the outlying markets.

They are the definition of minor-league.
 
I went to the website and thankfully Roach is not listed as "Jumping" Jimmy Roach.

And there is a DJ there who calls himself Chachi.

The rest of the staff has those unfortunate names, unless Wendy Green is her actual name.
 
However, did anybody call multiple jocks using the name "Johnny Rabbit" on the "legendary" KXOK 630 out of St.Louis demeaning ? I think CKEY was also doing that in Toronto back in the Sixties or thereabouts.
 
OldSchoolWoman said:
However, did anybody call multiple jocks using the name "Johnny Rabbit" on the "legendary" KXOK 630 out of St.Louis demeaning ? I think CKEY was also doing that in Toronto back in the Sixties or thereabouts.

Two different DJs used the name "Franklin B. Forbes" on KQV in the '60s.

Perry Marshall tells the story that he got that name when he joined WEEP because they had purchased a jingle package with "Perry Marshall" in it. He kept the name and later changed to that legally.
 
Okay I got a few things to say about this post...

1. All of us in here have torn apart everything that went wrong with K Rock. A lot of what went wrong had to do with decisions that were made by people who probably have never stepped foot into Pittsburgh and are absolutely oblivious as to what Pittsburgh is missing in radio. The other factor is that they could probably care less. I said a long time ago that Pittsburgh would have been better served if the market would have picked up Rover's Morning Glory instead of getting Roth.

2. WDVE will always be WDVE and will always receive WDVE type numbers. Again this is a station that knows what the listeners want to hear, but could care less. There are a lot of Pitsburghers that would rather hear 80's hair bands, perhaps even some Iron Maiden or Tool, but WDVE is not the station to play it. In fact, I will be as bold as to say that WDVE wants nothing to do with that demographic and will never tweak their format to appeal to that audience, so basically look for what you want somewhere else because until a station flips to a rock format (which is a big "if").

3. It is very apparent that even though Pittsburgh is in the Top 25 of markets, the station formats are absolutely pathetic. If the market is not trying to sell stations to soccer moms, theh they are trying to sell to the Viagra crowd. If anyone falls into the 18-35 demo in Pittsburgh, the options are limited. Same thing for African Americans in the 25-54 demo.

In short, the market needs a lot of work.
 
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