B
Bob1370
Guest
The front page of this site reports (through Howard Kurtz of the Washington Post) that Bill O'Reilly is likely to fold his daily radio show in the next few months. That leaves a potential two hour daily hole in WOR's schedule in the early afternoon, where O'Reilly now competes with Limbaugh over on WABC.
It's hard to think of any national show that would do as well as what WOR has now. So wouldn't they be better off launching and developing a new locally originated show that would attract a different audience from Limbaugh's, either with someone who's got a history of good performance in the market (Jay Diamond, maybe?) or a new emerging talent? The cost wouldn't be a hell of a lot more than buying carriage a second tier national host, but the ratings and revenue upside could be substantially more. If you were in WOR's front office what would you do?
It's hard to think of any national show that would do as well as what WOR has now. So wouldn't they be better off launching and developing a new locally originated show that would attract a different audience from Limbaugh's, either with someone who's got a history of good performance in the market (Jay Diamond, maybe?) or a new emerging talent? The cost wouldn't be a hell of a lot more than buying carriage a second tier national host, but the ratings and revenue upside could be substantially more. If you were in WOR's front office what would you do?