Note the figures on
http://www.bostonradiowatch.com (Local radio revenue declines 19% in 2009)
Can you guess what station got which revenue?
A) $23.2 million
B) $10.1 million
C) $8.4 million
D) $6 million
All of them are Entercom stations. They rank #2, #10, #12, and #15
The answers---drumroll please
A) The guys still living in their mom's basement with the Roger Clemens '86 poster on the wall.
(WEEI)
B) No DJs--They play everything (WMKK)
C) Howie calls them "The Beavis and Butthead station" (WAAF, WKAF)
D) Howie Radio 680
Yup, Hey Ordwaaaaaaaaaaaaaaaay! is top dog and got the primo studios (Howie wound up in
the broom closet). Mike did pretty well--low budget operation but good demos. (Now if they'd
only simulcast Sox games--well, they do on the HD3 but it's shaky at work)
Whatever WRKO does the eyes will be on what makes money. Do they keep going with what they
have, or try something different? Urban AC? Pretty good signal exc. MetroWest at night...
Money is the key. They are dead last among the Entercom stations here, money wise. Ratings
so so, depends on what demo