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+1 Viper. and they spend it on their grandchildren.
essentially, if their grandchildren don't ask for *radio* it isn't bought from radio.
1. the AARP demo listens to radio much-much more per capita than any other age group.
2. AARPs spend tons on health-care. radio spins format wheels trying to be 'cool'. medicine ain't cool to radio.
3. and, i swear, those too-fast-talking ad disclaimers turn the dial faster than anything. radio is ALREADY too fast.
essentially, if their grandchildren don't ask for *radio* it isn't bought from radio.
1. the AARP demo listens to radio much-much more per capita than any other age group.
2. AARPs spend tons on health-care. radio spins format wheels trying to be 'cool'. medicine ain't cool to radio.
3. and, i swear, those too-fast-talking ad disclaimers turn the dial faster than anything. radio is ALREADY too fast.
Never understood why Oldies 100.7 went away to begin with. It wasnt quite as good as it was in the 90s, but it didnt go to hell or anything.
An oldies station doen right on a powerful signal like 100.7 would do gangbusters. Heck the Traingle has better demographics for oldies than ever before with all the retirees moving down from the north.
I think it would be a slam dunk.
Even an AM oldies station like WNMB in Myrtle beach does well. Its also AM stereo too.
An oldies station doen right on a powerful signal like 100.7 would do gangbusters. Heck the Traingle has better demographics for oldies than ever before with all the retirees moving down from the north.
I think it would be a slam dunk.
Even an AM oldies station like WNMB in Myrtle beach does well. Its also AM stereo too.
When are we going to be done predicting the demise of Bob Dumas?
Well, 98.7 Simon is an exceptional station. Have you ever heard CC's 102.9 The Lake in Charlotte? Talk about stale and boring.
CC was almost back to oldies/classic hits with The River for a while. I don't know why they didn't segue back in to the format head first.
CC was almost back to oldies/classic hits with The River for a while. I don't know why they didn't segue back in to the format head first.
Didn't it go away at a time when almost all the other heritage oldies stations were being reformatted?viper452 said:
Seems like that's what happened. They got swept up, and their only advocates were not at Smoketree...
Pop classic hits is a big PPM winner. Take 100.7 back to that. It would crush Kix 102.7. The $$ is P35-64 believe it or not. PPM loves the boomer formats and country.
CC has been putting alt rock formats on translators where a format hole. Raleigh has one. But, there's really no money in that format. It's filler. Radio in a box. No staff. Just runs off a PC. Alt rock radio is essentially dead.
Now, if someone had patience, a rarity in radio these days, AAA is a big money demo. It's a niche' format but has legs if given time.
Formats that attract money: AC, Adult CHR, Country and Classic hits (pop).
CC has been putting alt rock formats on translators where a format hole. Raleigh has one. But, there's really no money in that format. It's filler. Radio in a box. No staff. Just runs off a PC. Alt rock radio is essentially dead.
Now, if someone had patience, a rarity in radio these days, AAA is a big money demo. It's a niche' format but has legs if given time.
Formats that attract money: AC, Adult CHR, Country and Classic hits (pop).
As for Adult hits. CC's WHLK"The Lake" in Cleveland is #2 in cume, over 500,000 in a metro of 2.1M.
Between WMJI (classic hits/pop) and WHLK CC has over 50% of the market's cume. Add country giant WGAR and CC controls the cume for the market. Whether it's turned into $$$ is another story. WMJI is the "cash cow" of the CC cluster. Not the country, nor the talk or adult hits. The oldies/classic hits is the big winner. Now, Cleveland is an older market and the AM show, John Lanigan, has been on the station since '85 (he's retiring at the end of 2013). When Lanigan goes...so likely goes WMJI.
As mentioned in my other post, PPM loves classic hits. It makes money.. with the right sales staff.
Between WMJI (classic hits/pop) and WHLK CC has over 50% of the market's cume. Add country giant WGAR and CC controls the cume for the market. Whether it's turned into $$$ is another story. WMJI is the "cash cow" of the CC cluster. Not the country, nor the talk or adult hits. The oldies/classic hits is the big winner. Now, Cleveland is an older market and the AM show, John Lanigan, has been on the station since '85 (he's retiring at the end of 2013). When Lanigan goes...so likely goes WMJI.
As mentioned in my other post, PPM loves classic hits. It makes money.. with the right sales staff.
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