What's Going to Happen to K-Rock?

[Insideradio]

FIRE O&A TO START!!!!!

THEN PUT TOGETHER A STATION THAT TARGETS GEN Y RATHER THAN GEN X

K-ROCK JUST DOESN'T GET IT. FOR CLASSIC ALTERNATIVE, I'LL STICK TO WHAT I'M DOING AS I TYPE, LOOKING AT OLD 120 MINUTES PLAYLISTS, AND THEN LOOKING UP THE SONGS ON YOUTUBE.

HEY, ANYONE REMEMBER FOLK IMPLOSION...OR BEN FOLDS...OR RANCID...OR FILTER...OR EVERCLEAR???

I BET NICK CARTER DOES, HE SHOULD BE THEIR MORNING MUSIC GEEK.

O&A AND K-ROCK ARE SO STUPID!

JUST TO MAKE IT CLEAR GEEKS ARE COOL TO GEN-Y PEOPLE. STUPID METALHEAD H-VAC OPIE AND ANTHONY PEOPLE MIGHT BE COOL TO GEN-XERS, BUT THEY ARE TOO OLD FOR KROCK NOW ANYWAY, SEEING AS THE YOUNGEST GEN-XERS ARE 40. KURT COBAIN WOULD BE 41 NOW. GIVE IT UP K-ROCK THEY'VE MOVED ON TO WFAN AND LITE FM. GO AFTER THE KIDS WITH JOBS!!!! ITS WHAT I'VE BEEN SAYING FOR MONTHS AND I WAS RIGHT. WHAT WAS THE POST LAST AUGUST "K-ROCKS SHIP DOOMED TO SINK WITH O&A ON BOARD?"

ALSO, "HEY MAN NICE SHOT" MIGHT BE THE "ROCK AND ROLL HOOCHIE COO" OF MY GENERATION.

How can we take your seriously when you type in caps? Even if you had a point no one would get past your "CAPITAL LETTERS" post long enough to care.

 

[mjb1124]

I think they should be an Alternative-leaning, current-oriented Active Rock station. They could play songs from both the Alternative and Active charts, weeding out the really soft or poppy stuff from the former and the trucker rock from the latter. They should have at least 40 currents, with recurrents and golds not be played more than once a day, and no 70s rock or hair metal.

 

[hotpatrick2004]

I don't know who has more an an identity crises the cc former star 98.7 in la or wxrk k rock here in new york? I think k rock is worse!!!

 

[p_herring]

So, any predictions on when the format will flip (again)? I'm thinking by summer '08.

 

[RadioFixerCLE]

JUST TO MAKE IT CLEAR GEEKS ARE COOL TO GEN-Y PEOPLE. STUPID METALHEAD H-VAC OPIE AND ANTHONY PEOPLE MIGHT BE COOL TO GEN-XERS, BUT THEY ARE TOO OLD FOR KROCK NOW ANYWAY, SEEING AS THE YOUNGEST GEN-XERS ARE 40. KURT COBAIN WOULD BE 41 NOW. GIVE IT UP K-ROCK THEY'VE MOVED ON TO WFAN AND LITE FM. GO AFTER THE KIDS WITH JOBS!!!! ITS WHAT I'VE BEEN SAYING FOR MONTHS AND I WAS RIGHT. WHAT WAS THE POST LAST AUGUST "K-ROCKS SHIP DOOMED TO SINK WITH O&A ON BOARD?"

I hate to blow your little bubble, but the youngest "Gen Xers" (myself included) are in their early 30s. :

 

[MoldaMania182]

I hate to blow your little bubble, but the youngest "Gen Xers" (myself included) are in their early 30s. :

Judging by the concepts and ideas presented in this and the other poll thread, like adding all this heavier rock or being a "true active rock" station clearly shows the lack of understanding of Gen Y and explains why Krock sounds the way it does and is performing the way it is.

 

[p_herring]

I hate to blow your little bubble, but the youngest "Gen Xers" (myself included) are in their early 30s. :

Judging by the concepts and ideas presented in this and the other poll thread, like adding all this heavier rock or being a "true active rock" station clearly shows the lack of understanding of Gen Y and explains why Krock sounds the way it does and is performing the way it is.

I think the real question is: is it even worth trying to appeal to Gen Y or are they all just listening to their ipods? I'm 24, live in Manhattan and can't name even one of my peers who listens to FM radio. Can you?

 

[MoldaMania182]

I hate to blow your little bubble, but the youngest "Gen Xers" (myself included) are in their early 30s.   :

Judging by the concepts and ideas presented in this and the other poll thread, like adding all this heavier rock or being a "true active rock" station clearly shows the lack of understanding of Gen Y and explains why Krock sounds the way it does and is performing the way it is.

I think the real question is: is it even worth trying to appeal to Gen Y or are they all just listening to their ipods?  I'm 24, live in Manhattan and can't name even one of my peers who listens to FM radio.  Can you?

Sure, I can, but not for the extended periods of time seen in other demos. But I think if you asked your peers why, most would probably tell you there's nothing worth listening to, which is my point, if you don't provide something Gen Y is interested in, why should they listen? Kind of a vicious cycle isnt it? If radio execs really feel that an entire generation is lost to radio because of mp3 players, then i guess they are looking for their own demise...because why would they ever turn back in the future?

 

[RadioFixerCLE]

Would be nice if there was a station catering to Gen Y tastes....and PROGRAMMED BY Gen-Yers.

 

[Brooklyndon]

I think the real question is: is it even worth trying to appeal to Gen Y or are they all just listening to their ipods? I'm 24, live in Manhattan and can't name even one of my peers who listens to FM radio. Can you?

ipod is flash in the pan technology. With the proliferation of wireless, streaming internet radio to handheld devices similar to iphones and blackberries will overtake the expensive technolgy of iPods/MP3 players.

If K-Rock wants to be competitive with the computers, the first thing it would do is kick the bitrate on its stream up to at least 128k/s.

AKA the internet is going to bury both terrestrial and satellite radio, and terrestrial station better use their competitive advantage now, before they are shut out of the market. I've never seen such a huge first player advantage, K-Rock could lock up the Gen-Y market by fixing K-Rock2, but instead it's mad K-Rock 2 harder edged and still neglected the bitrate.

 

[Starscream]

I think the real question is: is it even worth trying to appeal to Gen Y or are they all just listening to their ipods? I'm 24, live in Manhattan and can't name even one of my peers who listens to FM radio. Can you?

ipod is flash in the pan technology. With the proliferation of wireless, streaming internet radio to handheld devices similar to iphones and blackberries will overtake the expensive technolgy of iPods/MP3 players.

If K-Rock wants to be competitive with the computers, the first thing it would do is kick the bitrate on its stream up to at least 128k/s.

AKA the internet is going to bury both terrestrial and satellite radio, and terrestrial station better use their competitive advantage now, before they are shut out of the market. I've never seen such a huge first player advantage, K-Rock could lock up the Gen-Y market by fixing K-Rock2, but instead it's mad K-Rock 2 harder edged and still neglected the bitrate.

You are comparing apples to oranges.

I can understand you saying that internet radio will smoke terrestrial and satellite. I'm not doubting that. But calling an Ipod "flash in the pan technology" is just foolish.

An Ipod is basically a walkman with a more expansive interior. Walkman technology has been around since the early 80's. Hardly "flash in the pan".

Internet radio doesn't give you the one thing most Ipod users cherish, and that's control.

K-Rock will not lock up the Gen-Y market by tweaking K-Rock2.

 

[Brooklyndon]

An Ipod is basically a walkman with a more expansive interior. Walkman technology has been around since the early 80's. Hardly "flash in the pan".

Internet radio doesn't give you the one thing most Ipod users cherish, and that's control.

K-Rock will not lock up the Gen-Y market by tweaking K-Rock2.

Good point, walkmans are a popular medium for transmitting music. But, iPods are too user intensive, and ipod users tend to get stuck listening too whatever was n their music collection before they dumped it all on an ipod. K-Rock can still provide a very valuable service by introducing new music, and the most likely method of effectively reaching Gen-Y is via internet. The technology exists such that, in places mow where wireless is fast enough, listeners can put together a streaming playlist which queries different websites (youtube) for songs the user wants to hear immediately, and then switch over to another internet stream after those two or three songs. This flexibility is why I think iPods are flash in the pan technology: Streaming audio allows users both control and laziness.

If K-Rock were tech savvy, it would work to make CBS radio put together a database of high-quality alternative music from 1975-today for all its "alternative" rock stations to tap into. K-Rock could then make its website the front end for that database geared fo listeners in the New York City area, and on top of that, continue its streaming music. CBS could stick a 30 second spot or two between every two songs, charging more for the front end of the playlist than the stream as those are user selected and more likely to be heard, and K-Rock could support its local station with revenues from the backstream. The music companies will likely get on board, because it will help them expose new acts, and improve anemic sales, while simultaneously avoiding some of the more obvious copyright issues.

The technology is there, and whoever moves first, in my opinion, will likely lock up Gen-Y. Obviously, there are huge barriers to entry, but certainly, with all the private equity interest in radio now, someone will put up the capital to secure the future.