Re: what the crap??!!
> > > can you list any station in montgomery that has even
> > > attemtped new rock in the past and failed?
> > >
> > > Live 101.9
> > > 3 books..."sucked" RIP
> > >
> >
> >
> > i thought live 101 was more CHR leaning?
> >
> When my clients, which over the years have been alot, said
> they wouldn't run with a station because it was too hard and
> doesn't reach their target demo, that's more than enough
> reason not to try an all New Rock station. Not many
> businesses target 16- 24 year old males.
>
if that is what butters your bread, so be it.
but remember, no matter how many clients you have and no matter how much they pay for advertising, they are always clueless to what their consumers really want.
i've worked in retail for 4 years and no matter how much store renovate theyt could not get customers into their stores and i've recieved countless comment cards from customers telling me that XXX store should try advertising on more than just the pop station or country or urban stations becaue they did not know of certain sales events that werre advertised on stations they don't listen too.
one of consumers biggest pet peeves i've also seen on store comment cards are certain sales peole who strike those "tell them you heard it on this station to recieve X% off store pricve on this day only".
and skip, i know one of the guys at hot topic, and they are planning to fold because their advertising people at store HQ could not find a suitable local station outside of the tiger to advertise on.<P ID="signature">______________
<a target="_blank" href=http://www.jaydavenport.net>Jay Davenport</a>
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