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What's up with KPIG?

Just got off the phone with Frank from KPIG. He said the flip should happen any day now. Possibly tomorrow. They are ironing out some technical things. OINK!
 
It's On!

> Just got off the phone with Frank from KPIG. He said the
> flip should happen any day now. Possibly tomorrow. They are
> ironing out some technical things. OINK!
>
n/t<P ID="signature">______________
xxnate_doggxx (at) myway (dot) com
</P>
 
Re: It's On!

> > Just got off the phone with Frank from KPIG. He said the
> > flip should happen any day now. Possibly tomorrow. They
> are
> > ironing out some technical things. OINK!
> >
> n/t


Thanks guys. Heard a little late last nite. The Pig has squealed!
 
Re: It's On!

> > > Just got off the phone with Frank from KPIG. He said the
>
> > > flip should happen any day now. Possibly tomorrow. They
> > are
> > > ironing out some technical things. OINK!
> > >
> > n/t
>
>
> Thanks guys. Heard a little late last nite. The Pig has
> squealed!
>
Those are mighty true words there. It will be squealing and will have no numbers to oink over! This station is going nowhere fast. On FM it might do well
but on AM forget it! It's Toast already! No Brag, Just Fact!!!!
 
Re: It's On!

> Those are mighty true words there. It will be squealing and
> will have no numbers to oink over! This station is going
> nowhere fast. On FM it might do well
> but on AM forget it! It's Toast already! No Brag, Just
> Fact!!!!
>
As mentioned a while back, you seem anxious for this to fail. What in the hell would you do with 1510??? Spanish, religious, vietnamese, gay, sports, oldies??? Everything else has been tried (and failed).
 
Re: It's On!

> > Those are mighty true words there. It will be squealing
> and
> > will have no numbers to oink over! This station is going
> > nowhere fast. On FM it might do well
> > but on AM forget it! It's Toast already! No Brag, Just
> > Fact!!!!
> >
> As mentioned a while back, you seem anxious for this to
> fail. What in the hell would you do with 1510??? Spanish,
> religious, vietnamese, gay, sports, oldies??? Everything
> else has been tried (and failed).
>
That is because the signal is so limited it is done before it ever gets started! BTW I would love to see this format beat all the players but on
this signal? There is no reach which means no numbers to make a real dent.
Some stations should have never been allowed to hit the air and this is one of
them, Put the format on FM and watch out.
 
Re: It's On!

> That is because the signal is so limited it is done before
> it ever gets started! BTW I would love to see this format
> beat all the players but on
> this signal? There is no reach which means no numbers to
> make a real dent.
> Some stations should have never been allowed to hit the air
> and this is one of
> them, Put the format on FM and watch out.
>
Here's why this makes a little sense. KPIG already has cult awareness in the market. Slapping a simulcast on a station is relatively inexpensive. And yes the signal is lousy most places, but look what it's city grade signal covers, the most expensive and densely populated real estate in the country, along with a traffic artery that handles hundreds of thousands of vehicles a day. And in a market where the number one station is AM. Hell, they could probably survive from punch overs during KGO's commercial breaks.

From a pure financial standpoint, any income will be incremental to KPIG's existing revenue base, and I doubt whether they ever aggressively try to sell spots specific to the AM. But I think there's some marketing value telling a small advertiser in Santa Cruz that their spot will be heard in the city. And remember, a .5 share in just a five mile radius of their transmitter would probably net more listeners that a 5 share in Santa Cruz/Monterrey. And much better circulation. And I think the exposure will help grow their internet listener base, which at one time was the largest in the world. (And it is FREE on Shoutcast/Winamp)

And one more point regarding the facilities. This signal reaches more listeners with a city grade signal than many 50,000 watt stations in smaller markets, and it is 8000 watts during the only times that really matter, morning and evening commute. I predict a .5 share in San Francisco County, 3% circulation, and a move to an FM within 5 years. If this is successful, they could market KPIG as a satellite fed programming side car on HD radio stations both on FM, or as a primary programming service for stations with anemic AM facilities.

The only thing that doesn't make sense is what they paid for the facilities, unless they got the land and the building the transmitter sits on.

But I put the question to you one more time, any better ideas????<P ID="edit"><FONT class="small">Edited by radio-outsider on 07/30/05 01:15 PM.</FONT></P>
 
Re: It's On!

> > That is because the signal is so limited it is done before
>
> > it ever gets started! BTW I would love to see this format
> > beat all the players but on
> > this signal? There is no reach which means no numbers to
> > make a real dent.
> > Some stations should have never been allowed to hit the
> air
> > and this is one of
> > them, Put the format on FM and watch out.
> >
> Here's why this makes a little sense. KPIG already has cult
> awareness in the market. Slapping a simulcast on a station
> is relatively inexpensive. And yes the signal is lousy most
> places, but look what it's city grade signal covers, the
> most expensive and densely populated real estate in the
> country, along with a traffic artery that handles hundreds
> of thousands of vehicles a day. And in a market where the
> number one station is AM. Hell, they could probably survive
> from punch overs during KGO's commercial breaks.
>
> From a pure financial standpoint, any income will be
> incremental to KPIG's existing revenue base, and I doubt
> whether they ever aggressively try to sell spots specific to
> the AM. But I think there's some marketing value telling a
> small advertiser in Santa Cruz that their spot will be heard
> in the city. And remember, a .5 share in just a five mile
> radius of their transmitter would probably net more
> listeners that a 5 share in Santa Cruz/Monterrey. And much
> better circulation. And I think the exposure will help grow
> their internet listener base, which at one time was the
> largest in the world. (And it is FREE on Shoutcast/Winamp)
>
> And one more point regarding the facilities. This signal
> reaches more listeners with a city grade signal than many
> 50,000 watt stations in smaller markets, and it is 8000
> watts during the only times that really matter, morning and
> evening commute. I predict a .5 share in San Francisco
> County, 3% circulation, and a move to an FM within 5 years.
> If this is successful, they could market KPIG as a satellite
> fed programming side car on HD radio stations both on FM, or
> as a primary programming service for stations with anemic AM
> facilities.
>
> The only thing that doesn't make sense is what they paid for
> the facilities, unless they got the land and the building
> the transmitter sits on.
>
> But I put the question to you one more time, any better
> ideas????
>
Yes! Blow the damn thing up and forget it ever existed in the first place! The station not the KPIG format! If this format is so hot it would already be on an FM in the San Francisco City region! If this format is so Hot why isn't it still the worlds largest internet based station? We sure are getting a bit snippy aren't we? Like I said before I hope this simulcast is the hottest thing
since Mom's Apple Pie. But from this 1510 frequency and with this power forget
it. It is toast or will be post haste. One more thing, right about the time
one gets to be confortable hearing the station most people will be out of range of the station.
How do you sell Cult Awareness to a prospective advertiser? I would think the
client would run the other way if you even said that to one!
 
Re: It's On!

> Yes! Blow the damn thing up and forget it ever existed in
> the first place! The station not the KPIG format! If this
> format is so hot it would already be on an FM in the San
> Francisco City region! If this format is so Hot why isn't it
> still the worlds largest internet based station? We sure are
> getting a bit snippy aren't we? Like I said before I hope
> this simulcast is the hottest thing
> since Mom's Apple Pie. But from this 1510 frequency and with
> this power forget
> it. It is toast or will be post haste. One more thing, right
> about the time
> one gets to be confortable hearing the station most people
> will be out of range of the station.
> How do you sell Cult Awareness to a prospective
> advertiser? I would think the
> client would run the other way if you even said that to one!
>

The reason why KPIG is not as big as it once was on the internet is related to the fact that you cannot access their free stream from their website.

Ever since the copyright fiasco of a couple of years ago, when KPIG went "subscription only" on Real Radio Pass, the numbers of course collapsed. They do not even mention that their stream is now free again on Shoutcast (has been for over a year) I suspect because of the agreement they have with Real.

And the format is not HOT. Jack is HOT. (In five years JACK will be cold.) Again KPIG is for people who are passionate about live radio for adults and discovering new music, and while most radio is flipping and flipping and flipping, repackaging the same crap, KPIG has been around for over 15 years.

Most radio appeals to the same audience mentality that network TV programs do. Intellegent alternatives are rarely ratings bonanzas. KPIG is a nitche programming alternative. It's success in Santa Cruz is a testiment to the fact that the Santa Cruz audience is more sophisticated than let's say San Leandro or Fremont.

Not trying to be snippy, but I think while not being the "format du jour", it may be the best use for the frequency, other than just shutting it down. And the fact that it screams across the bridge is more valuable than a city grade signal in Livermore.

Mr. Snippy

<P ID="edit"><FONT class="small">Edited by radio-outsider on 07/30/05 02:31 PM.</FONT></P>
 
Re: It's On!

> > Yes! Blow the damn thing up and forget it ever existed in
> > the first place! The station not the KPIG format! If this
> > format is so hot it would already be on an FM in the San
> > Francisco City region! If this format is so Hot why isn't
> it
> > still the worlds largest internet based station? We sure
> are
> > getting a bit snippy aren't we? Like I said before I hope
> > this simulcast is the hottest thing
> > since Mom's Apple Pie. But from this 1510 frequency and
> with
> > this power forget
> > it. It is toast or will be post haste. One more thing,
> right
> > about the time
> > one gets to be confortable hearing the station most people
>
> > will be out of range of the station.
> > How do you sell Cult Awareness to a prospective
> > advertiser? I would think the
> > client would run the other way if you even said that to
> one!
> >
>
> The reason why KPIG is not as big as it once was on the
> internet is related to the fact that you cannot access their
> free stream from their website.
>
> Ever since the copyright fiasco of a couple of years ago,
> when KPIG went "subscription only" on Real Radio Pass, the
> numbers of course collapsed. They do not even mention that
> their stream is now free again on Shoutcast (has been for
> over a year) I suspect because of the agreement they have
> with Real.
>
> And the format is not HOT. Jack is HOT. (In five years
> JACK will be cold.) Again KPIG is for people who are
> passionate about live radio for adults and discovering new
> music, and while most radio is flipping and flipping and
> flipping, repackaging the same crap, KPIG has been around
> for over 15 years.
>
> Most radio appeals to the same audience mentality that
> network TV programs do. Intellegent alternatives are rarely
> ratings bonanzas. KPIG is a nitche programming alternative.
> It's success in Santa Cruz is a testiment to the fact that
> the Santa Cruz audience is more sophisticated than let's say
> San Leandro or Fremont.
>
> Not trying to be snippy, but I think while not being the
> "format du jour", it may be the best use for the frequency,
> other than just shutting it down. And the fact that it
> screams across the bridge is more valuable than a city grade
> signal in Livermore.
>
> Mr. Snippy
>
I agree with all that you have said, but that signal still stinks on ice. I will be the first to say I was wrong if this simulcast takes the city by storm and finds a really large audience that will support it! But I will not eat my
hat!
 
Re: It's On!

> I agree with all that you have said, but that signal still
> stinks on ice. I will be the first to say I was wrong if
> this simulcast takes the city by storm and finds a really
> large audience that will support it! But I will not eat my
> hat!
>
I don't think anybody in their wildest dreams would expect much more than a .5, but that would be a success.

Here's the scenerio I'd like to see play out. Clear Channel buys ABC Radio and has to dump some of it's existing properties. 104.9 goes on the block, Mapleton buys it, puts KPIG on a signal that has decent coverage.

I've followed these folks since their KFAT days. They've been down and out before, but keep bouncing back, and management supports them (odd)!!! I listen to them nearly everyday here in North Carolina.
 
Re: It's On!

> > I agree with all that you have said, but that signal still
>
> > stinks on ice. I will be the first to say I was wrong if
> > this simulcast takes the city by storm and finds a really
> > large audience that will support it! But I will not eat my
>
> > hat!
> >
> I don't think anybody in their wildest dreams would expect
> much more than a .5, but that would be a success.
>
> Here's the scenerio I'd like to see play out. Clear Channel
> buys ABC Radio and has to dump some of it's existing
> properties. 104.9 goes on the block, Mapleton buys it, puts
> KPIG on a signal that has decent coverage.
>
> I've followed these folks since their KFAT days. They've
> been down and out before, but keep bouncing back, and
> management supports them (odd)!!! I listen to them nearly
> everyday here in North Carolina.
>
How would you like a tape of the KFAT going away party?
 
Re: KFAT Going Away Party

allisonmarie writes:

> How would you like a tape of the KFAT going away party?


Gee, personally, I'd *love* one. Should I start holding my breath now? :)

DJ
 
Re: It's On!

> Yes! Blow the damn thing up and forget it ever existed in
> the first place! The station not the KPIG format! If this
> format is so hot it would already be on an FM in the San
> Francisco City region! If this format is so Hot why isn't it
> still the worlds largest internet based station? We sure are
> getting a bit snippy aren't we? Like I said before I hope
> this simulcast is the hottest thing
> since Mom's Apple Pie. But from this 1510 frequency and with
> this power forget
> it. It is toast or will be post haste. One more thing, right
> about the time
> one gets to be confortable hearing the station most people
> will be out of range of the station.
> How do you sell Cult Awareness to a prospective
> advertiser? I would think the
> client would run the other way if you even said that to one!

Ouch. Talk about being so set in your opinion that you can't even seriously consider someone else's argument ...

Allison, you and I both know that no station is going to go dark in any of the large markets unless someone buys it to deliberately take it off the air. (Although not a large market, there was the case of Clear Channel buying an AM in San Luis Obispo several years back, because taking it dark allowed them to go to higher power with more signal north on one of their Los Angeles stations.)

With that in mind, perhaps you could answer the question that was asked of you by the original poster: If not a KPIG simulcast, then what would you do with 1510?
<P ID="signature">______________


</P>
 
Re: KFAT Going Away Party

> allisonmarie writes:
>
> > How would you like a tape of the KFAT going away party?
>
>
> Gee, personally, I'd *love* one. Should I start holding my
> breath now? :)
>
> DJ
>
Have you got your reel to reel that will hold a 10.5 reel yet? Also it has to
be a four track. My Pioneer 909 needs a new belt so I can't dub it here. So you've got to do it yourself. You've got my e-mail let me know! And by the way
stop holding your breath it's not healthy! lol lol So I've been busy what can
I say? Sorry! I also found a tape of KHIT too.
 
Re: It's On!

> How would you like a tape of the KFAT going away party?
>

Beside streaming KPIG itself, KPIG also streams the Cowboy Cultural Channel and well as archival KFAT airchecks 24/7, the majority not suprisingly from those last days, and the "sign-off" show. So I think I already have what your refering to.
 
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