Re: It's On!
> > That is because the signal is so limited it is done before
>
> > it ever gets started! BTW I would love to see this format
> > beat all the players but on
> > this signal? There is no reach which means no numbers to
> > make a real dent.
> > Some stations should have never been allowed to hit the
> air
> > and this is one of
> > them, Put the format on FM and watch out.
> >
> Here's why this makes a little sense. KPIG already has cult
> awareness in the market. Slapping a simulcast on a station
> is relatively inexpensive. And yes the signal is lousy most
> places, but look what it's city grade signal covers, the
> most expensive and densely populated real estate in the
> country, along with a traffic artery that handles hundreds
> of thousands of vehicles a day. And in a market where the
> number one station is AM. Hell, they could probably survive
> from punch overs during KGO's commercial breaks.
>
> From a pure financial standpoint, any income will be
> incremental to KPIG's existing revenue base, and I doubt
> whether they ever aggressively try to sell spots specific to
> the AM. But I think there's some marketing value telling a
> small advertiser in Santa Cruz that their spot will be heard
> in the city. And remember, a .5 share in just a five mile
> radius of their transmitter would probably net more
> listeners that a 5 share in Santa Cruz/Monterrey. And much
> better circulation. And I think the exposure will help grow
> their internet listener base, which at one time was the
> largest in the world. (And it is FREE on Shoutcast/Winamp)
>
> And one more point regarding the facilities. This signal
> reaches more listeners with a city grade signal than many
> 50,000 watt stations in smaller markets, and it is 8000
> watts during the only times that really matter, morning and
> evening commute. I predict a .5 share in San Francisco
> County, 3% circulation, and a move to an FM within 5 years.
> If this is successful, they could market KPIG as a satellite
> fed programming side car on HD radio stations both on FM, or
> as a primary programming service for stations with anemic AM
> facilities.
>
> The only thing that doesn't make sense is what they paid for
> the facilities, unless they got the land and the building
> the transmitter sits on.
>
> But I put the question to you one more time, any better
> ideas????
>
Yes! Blow the damn thing up and forget it ever existed in the first place! The station not the KPIG format! If this format is so hot it would already be on an FM in the San Francisco City region! If this format is so Hot why isn't it still the worlds largest internet based station? We sure are getting a bit snippy aren't we? Like I said before I hope this simulcast is the hottest thing
since Mom's Apple Pie. But from this 1510 frequency and with this power forget
it. It is toast or will be post haste. One more thing, right about the time
one gets to be confortable hearing the station most people will be out of range of the station.
How do you sell Cult Awareness to a prospective advertiser? I would think the
client would run the other way if you even said that to one!