What's Up With The Buzz?

[Rockin Rob]

Is that your arguement Rob? I guess Hip Hop can't be sold either considering the Buzz was just #1 and they changed the format to ryth CHR. According to you Rob I guess dance and Hip Hop are a waste of time...I'm surprised you don'tr currently hold a job in radio...you're as closed minded as radio has become.

Apparantly not and, if you read my posts when the new format came to light, I was quite critical of Equity for dumping Urban in a primarily urban market. There was no voice of the Inner city until 99.3 went RCHR. Now, they have none again. Trust me when I say that Urban, not dance, was the reason people listened to The Buzz. Sales, of course, is a different monster. To that end, Gary was right in pulling the plug. He wants the maximum return on his investment and that he hasn't gotten from 99.3/105.5.

Plus, I do agree with Up N Down in his/her assessment that all stations are his to protect his "goose that lays the golden egg", WAYV/WAIV. But alas, it was a tough sell. So, out with the dance and urban and in comes the mainstream (read also: safe, bland, vanilla, non-threatening to the franchise player).

 

[htowler]

I don't know about revenue when 99.3 was dance, but as rap / hip-hop they couldn't sell it... even though it was often #1.... urban stations are hard to sell in most markets... but I'm guessing dance would not be too easy either... but better than urban... I think Boss97 and Q-102 circa 1991/2 had a great mix of dance and pop... that being said... the powers at Equity do not "care" about this station.. it is there for one reason... to protect WAYV... sure Gary will take the money that it generates... but as soon as he thinks there's a threat to his flagship he uses this stick as a pawn, and he would flip it again if there was someone that he thought was a threat (notice the timing of the change to Kiss... just when Access.1 got sold)... Kiss will never do anything in the market that's inovative nor will he sink any money into it... it's there, and that's all it will ever be.

So Sad but So true. The Buzz was similar, it was just there, but sounded pretty good and rated well due to the demos of the area. But I guess it had to Bill and it didn't

 

[instigator]

Rob I couldn't disagree more. This move is going to hurt WAYV. I guarentee that 99.3 and 95.1 will be sharing an audience now. Both will drop in the next book. Instead of being number one and three I see number 3 and 5 or six. Maybe I'm an idiot but sales people will be able to sell a mainstream 6 bettter than an urban one in a market that is very urban and has many minorites? Atlantic City, Pleasantville ,Egg Harbor Tws. and so on are at least 30% black and 30% Hispanic.....I guess radio has not graduated from the 70's with the unsaid (out loud) theory "blacks and latinos don't spend money esp. young ones". It's ashame radio doesn't move past this blatently wrong and predjudice theory.
BTW Rob if you want to make a bet bring it....99.3's change will hurt WAYV's ratings not protect it...there will be a drop ...

 

[GSPGUY]

30%/30% is way off...the population of the demos in question is not nearly that high.

12+ Population:
315,700
Ethnic Comp:

Black: 12.7
Hispanic: 10.5

 

[instigator]

I stand corrected. Regardless 99.3 was still number one. Maybe it's an age bias as well. But if A 14 year old girl is listening to the buzz in the car who's driving? Duh advertisers think about it.

 

[Up_N_Down_The_Dial]

I stand corrected. Regardless 99.3 was still number one. Maybe it's an age bias as well. But if A 14 year old girl is listening to the buzz in the car who's driving? Duh advertisers think about it.

instigator... I do agree that sales people should be able to sell it.. but it's the buyers that are not willing to buy it... I promise every sales person of that station has faced the "I don't want the kind of person that listens to that station in my store" mentality... it's very very hard to tell them that not only gangsters listen to this station... and hell... if the gangster has a $20 in his/her pocket and wants to buy something... SELL IT TO THEM!!! but it's much easier said then done...

 

[htowler]

30%/30% is way off...the population of the demos in question is not nearly that high.

12+ Population:
315,700
Ethnic Comp:

Black: 12.7
Hispanic: 10.5

I guess this populatation is Stuck with CDs and SiriusXM now if they want music

 

[Rockin Rob]

Rob I couldn't disagree more. This move is going to hurt WAYV. I guarentee that 99.3 and 95.1 will be sharing an audience now. Both will drop in the next book. Instead of being number one and three I see number 3 and 5 or six. Maybe I'm an idiot but sales people will be able to sell a mainstream 6 bettter than an urban one in a market that is very urban and has many minorites? Atlantic City, Pleasantville ,Egg Harbor Tws. and so on are at least 30% black and 30% Hispanic.....I guess radio has not graduated from the 70's with the unsaid (out loud) theory "blacks and latinos don't spend money esp. young ones". It's ashame radio doesn't move past this blatently wrong and predjudice theory.
BTW Rob if you want to make a bet bring it....99.3's change will hurt WAYV's ratings not protect it...there will be a drop ...

A drop, perhaps... but not as much of a difference as you might think. What I do see is Kiss FM becoming to Generation Y as WAYV became to Gen X (my generation). As The Buzz/Kiss FM stays around and Gen Y gets older, they will change and become the AYV for the next generation.

As far as sales people go, the truly good ones can sell ice cubes to an Eskimo. Unfortunately, in a small market like AC, you get what you pay for. I don't think Gary is offering top dollar to bring in a "cash in the bank" sales staff.

 

[htowler]

I Know..old therad but anyone else notice? 99.3 has basically moved Back to Rhythmic. The pop/Rock Songs are almost completly gone from the station. I guess it must have eaten in to WAYV too mcuh.

 

[Rockin Rob]

I Know..old therad but anyone else notice? 99.3 has basically moved Back to Rhythmic. The pop/Rock Songs are almost completly gone from the station. I guess it must have eaten in to WAYV too mcuh.

Either that, or they realised the stations were more popular as The Buzz and made a very boneheaded move in blowing up RCHR there in the first place.

 

[Up_N_Down_The_Dial]

I Know..old therad but anyone else notice? 99.3 has basically moved Back to Rhythmic. The pop/Rock Songs are almost completly gone from the station. I guess it must have eaten in to WAYV too mcuh.

Simple... Gary made an assumption or got misinformation about Atlantic switching one of their stations to CHR and jumped the gun... then he realized that he is competing with his own station directly and that his rocker is getting slammed by the MGM/JSE combo.... the funny thing is that he had to pay to use the KISS name and now he's going back to urban music.... hehe...

 

[instigator]

That is funny because he is SOOOOOOOOOOOOOOOOOOOOOOOO cheap...I know from working for him. He now love the Eagles because he heard they go after the quater back.

 

[SoulCrusher]

I don't know what station you people were listening to, but I turned on 99.3 Kiss-FM a few days ago when I was in AC, and I heard plenty of pop acts. I only turned on the station sporadically and I heard the likes of Britney Spears, Fergie, and Gwen Stefani among other acts that have no place on an Urban station. Now I'm looking at the playlist and seeing acts like Pink, Leona Lewis, Jesse McCartney, Christina Aguilera, Nickelback and even Miley freakin' Cyrus. While perhaps they are leaning a bit more Urban than they did immediately after the switch, I'm still hearing a lot of crossover between Kiss and sister station WAYV. Come January, I fully expect to see Kiss's ratings plummet. The smart thing to do would be to revert back to what worked shortly thereafter. They forgot the old adage: If it ain't broke, don't fix it.

 

[Up_N_Down_The_Dial]

I can't wait to see the ratings on this one... NO WAY Equity has the number 1 spot 12+, and I dont think 'AYV is going to beat 'FGP (W 25-54) either... The format will probably go more Urban after Gary takes his beating... I just hope the ratings beating converts to lost sales and lower rates... Serves you right Gary... Crusher is right... "If it ain't broke... "

 

[htowler]

I don't know what station you people were listening to, but I turned on 99.3 Kiss-FM a few days ago when I was in AC, and I heard plenty of pop acts. I only turned on the station sporadically and I heard the likes of Britney Spears, Fergie, and Gwen Stefani among other acts that have no place on an Urban station. Now I'm looking at the playlist and seeing acts like Pink, Leona Lewis, Jesse McCartney, Christina Aguilera, Nickelback and even Miley freakin' Cyrus. While perhaps they are leaning a bit more Urban than they did immediately after the switch, I'm still hearing a lot of crossover between Kiss and sister station WAYV. Come January, I fully expect to see Kiss's ratings plummet. The smart thing to do would be to revert back to what worked shortly thereafter. They forgot the old adage: If it ain't broke, don't fix it.

Kiss is Very Dayparted right now.

During the Lunch PM Drive and Evening They have gone back to Mostly Rhythmic. the Overnight and Morinng Drive It is still a little Top 40 ish.

Hmm the Playlist I see Looks VERY Rhythmic to me

1 NE-YO Miss Independent 98
2 T-PAIN Can't Believe It f/Lil Wayne 98
3 T.I. Live Your Life f/Rihanna 98
4 T.I. Whatever You Like 97
5 LIL WAYNE Mrs. Officer f/Bobby Valentino 95
6 BEYONCE If I Were A Boy 51
7 KEVIN RUDOLF Let It Rock f/Lil Wayne 51
8 BRITNEY SPEARS Womanizer 51
9 AKON Right Now (Na Na Na) 50
10 LEONA LEWIS Better In Time 49
11 LUDACRIS What Them Girls Like 49
12 BEYONCE Single Ladies (Put A Ring... 48
13 KANYE WEST Love Lockdown 48
14 KARDINAL OFFISHALL Dangerous f/Akon 46
15 RIHANNA Disturbia 46
16 JAY-Z & T.I. Swagga Like Us 43
17 GAME My Life f/Lil Wayne 41
18 LIL WAYNE Got Money f/T-Pain 41
19 FLO RIDA In The Ayer f/Will.I.Am 38
20 SHONTELLE T-Shirt 37
21 M.I.A. Paper Planes 36
22 LADY GAGA Just Dance f/Colby O'Donis 35
23 PINK So What 35
24 JENNIFER HUDSON Spotlight 33
25 JOHN LEGEND Green Light f/Andre 3000 33
26 LUDACRIS One More Drink f/T-Pain 31
27 CHRIS BROWN Forever 22
28 RAY J/YUNG BERG Sexy Can I 20
29 BABY BASH Cyclone 19
30 FLO RIDA Low f/T-Pain 19
31 LEONA LEWIS Bleeding Love 19
32 TIMBALAND The Way I Are f/Keri Hilson 19
33 KANYE WEST Stronger 19
34 AKON I'm So Paid f/Lil Wayne 18
35 PLIES Bust It Baby (Part 2) f/Ne-Yo 18
36 JORDIN SPARKS No Air f/Chris Brown 18
37 USHER Love In This Club f/Y. Jeezy 18
38 DAVID BANNER Get Like Me f/Chris Brown 17
39 CHRIS BROWN With You 17
40 NE-YO Closer 17
41 SAVAGE Swing 17
42 JORDIN SPARKS One Step At A Time 17
43 JIM JONES & RON BROWZ Pop Champagne f/J. Santana 16
44 RIHANNA Take A Bow 14
45 COLBY O'DONIS What You Got f/Akon 13
46 RIHANNA Rehab 13
47 JUSTIN TIMBERLAKE Sexyback 13
48 50 CENT Get Up 12
49 ESTELLE American Boy f/Kanye West 12
50 FERGIE Glamorous 12

 

[htowler]

BTW I didn't say Kiss was going back URBAN. It's going back RHYTHMIC. URBAN and RHYTHMIC are DIFFERENT. Similar but DIFFERENT the songs Don't Belong on Urban but DO Belong on Rhythmic. Nickelback Miley Cyrus get almost ZERO Airplay now.

 

[ccuphl]

BTW I didn't say Kiss was going back URBAN. It's going back RHYTHMIC. URBAN and RHYTHMIC are DIFFERENT. Similar but DIFFERENT the songs Don't Belong on Urban but DO Belong on Rhythmic. Nickelback Miley Cyrus get almost ZERO Airplay now.

But they *are* playing Jason Mraz's "I'm Yours," Taylor Swift's "Love Story," Nickleback's "Gotta Be Somebody," and even Matt Nathanson's "Come On Get Higher."

 

[instigator]

Is it strange to anyone else that they haven't added September Cry For You or Lady Gaga Just Dance. It might seperate them from AYV a little bit more.

 

[htowler]

R&R OFFICIALY Moves WZBZ BACK To the Rhythmic Airplay Panel.

http://www.radioandrecords.com/Playlists/GetStationPlaylist.asp?Company=1001535&Format=9

I knew I wasn't just hearing and seeing things different.

WZBZ DID add Lady Gaga Just Dance but that IS on the RHYTHMIC CHART as well.

 

[GSPGUY]

But they *are* playing Jason Mraz's "I'm Yours," Taylor Swift's "Love Story," Nickleback's "Gotta Be Somebody," and even Matt Nathanson's "Come On Get Higher."


They play them in the middle of the night just to keep the record companies happy...typical Equity.