What's wrong with the new campaign for HD radio

[JasonW]

They had been doing that, as I have been listening on AM/FM, long before Satelite Radio - wrong ! Every other stations I listen to, does the same thing !

You are so wrong I do not know where to start.

No ads are national on radio. They are local, but may run on staitons in many markets to get coverage, market by market, of the US:

There are no national ratings except for NETWORKS. Coast to Coast AM, Rush, Laura, Opie & Anthony, O'Rielley, etc., are network syndicated shows, run on dozens to hundreds of local stations. The advertiser buys a bunch of local stations packaged together in a network.

The fact that ads are for national brands does not mean the advertiser is looking for national coverage from one station. They are advertising a product that is available in many cities on stations in many cities using the same creative. So if you hear a national brand on WLW, the ad buy was for Cincy, not for anyplace else.

By the way, most ads you hear ont he radio after about 7 PM are generally bonus spots or really low rate add-ons to daytime campaigns, because daytime represents almost all the billing of US radio stations. A few young demo stations have alot of paid (and cheap) club ads at night, but nearly all paid and well paid ads are run in the daytime hours.

There is, today, no skywave revenue. There is no profit in broadcasting overnigh, and never has been.

Radio is not all about revenue. It is a service intended to serve the public (as in providing mass communications in emergencies), whose medium of distribution (the airwaves) is publically owned. Amateur Radio is also constituted as a service that is to be used for communications in emergencies. The fact that folks like you are allowed to make money through commerce on radio is merely a happy by-product. Because the government (We the People) own the airwaves, radio (and TV) could just as easily be government-operated with no for-profit broadcasting. As the residents of the Gulf region (especially Louisiana) discovered after Hurricane Katrina, skywave reception of distant AM stations unaffected by the storm became quite important for reasons that had nothing to do with money.

Radio and TV stations make money, and Ham Radio operators enjoy their hobby, but profit and fun are not the main reasons why the FCC regulates the airwaves. All of these communications outlets are licensed by the government to serve the public. Natural disasters and terrorist attacks can easily take down any city's power grid and/or destroy its local radio and TV stations (as well as land-line telephone networks, cellular telephone repeaters, and wired and wireless internet connections). In such situations, AM skywave reception is the only way that citizens can obtain news and information from the outside world, and that is why I oppose AM IBOC. No digital AM system that harms skywave reception should be allowed. I don't care that iBiquity has poured millions of dollars into AM HD, because the airwaves don't exist for their benefit.

Regarding national radio ads, spots for sponsors such as the C. Crane Company (one of the sponsors of Coast To Coast AM with George Noory, Art Bell, and Ian Punnett) are national and not local. The ad spots (some live, some pre-recorded) refer listeners to the company's web site and toll-free telephone number. Many of the program's other sponsors are advertised in this way as well.

-- Jason

 

[davideduardo]

Radio and TV stations make money, and Ham Radio operators enjoy their hobby, but profit and fun are not the main reasons why the FCC regulates the airwaves. All of these communications outlets are licensed by the government to serve the public. Natural disasters and terrorist attacks can easily take down any city's power grid and/or destroy its local radio and TV stations (as well as land-line telephone networks, cellular telephone repeaters, and wired and wireless internet connections). In such situations, AM skywave reception is the only way that citizens can obtain news and information from the outside world, and that is why I oppose AM IBOC. No digital AM system that harms skywave reception should be allowed. I don't care that iBiquity has poured millions of dollars into AM HD, because the airwaves don't exist for their benefit.

Regarding national radio ads, spots for sponsors such as the C. Crane Company (one of the sponsors of Coast To Coast AM with George Noory, Art Bell, and Ian Punnett) are national and not local. The ad spots (some live, some pre-recorded) refer listeners to the company's web site and toll-free telephone number. Many of the program's other sponsors are advertised in this way as well.

Wrong. On both counts.

Radio, without profit, can not serve.

Coast to coast is a network of abpout 400 local stations. Advertisers buy 400 local markets, not national coverage on one station. Adbvertising is priced based on the delivery of each individual station, added up and a rate determined. "National" advertising in the media means accounts that buy advertising across the country on mostly local stations, as opposed to local advertising, which is the car dealer doown the street.

 

[JasonW]

Radio and TV stations make money, and Ham Radio operators enjoy their hobby, but profit and fun are not the main reasons why the FCC regulates the airwaves. All of these communications outlets are licensed by the government to serve the public. Natural disasters and terrorist attacks can easily take down any city's power grid and/or destroy its local radio and TV stations (as well as land-line telephone networks, cellular telephone repeaters, and wired and wireless internet connections). In such situations, AM skywave reception is the only way that citizens can obtain news and information from the outside world, and that is why I oppose AM IBOC. No digital AM system that harms skywave reception should be allowed. I don't care that iBiquity has poured millions of dollars into AM HD, because the airwaves don't exist for their benefit.

Regarding national radio ads, spots for sponsors such as the C. Crane Company (one of the sponsors of Coast To Coast AM with George Noory, Art Bell, and Ian Punnett) are national and not local. The ad spots (some live, some pre-recorded) refer listeners to the company's web site and toll-free telephone number. Many of the program's other sponsors are advertised in this way as well.

Wrong. On both counts.

Radio, without profit, can not serve.

Coast to coast is a network of abpout 400 local stations. Advertisers buy 400 local markets, not national coverage on one station. Adbvertising is priced based on the delivery of each individual station, added up and a rate determined. "National" advertising in the media means accounts that buy advertising across the country on mostly local stations, as opposed to local advertising, which is the car dealer doown the street.

The non-commercial BBC serves the UK quite well and has for decades. I'm not suggesting that the US *should* nationalize radio and TV, but it could be done within the current legal framework. If we find ourselves in a major conflict in the Middle East, some kind of government control of broadcasting may be necessary to prevent the release of sensitive information that could help the enemy.

When a national talk show host such as Jim Bohannon or George Noory does a live ad spot, it was not purchased on my local station. Therefore, it is a national ad.


-- Jason

 

[SayNoToIBOC]

Jason wrote: "When a national talk show host such as Jim Bohannon or George Noory does a live ad spot, it was not purchased on my local station. Therefore, it is a national ad."

Absolutely correct - I heard many advertisements last night listening to WLW for companies with "800" numbers and Internet ".com" companies. These are national - but David echos iBiquity, as iBiquity's CEO preaches the same BS !
This is because IBOC's coverage is 40% of analog's, so they want people to think that fringe areas don't matter !

 

[IBOCRocks]

Jason wrote: "When a national talk show host such as Jim Bohannon or George Noory does a live ad spot, it was not purchased on my local station. Therefore, it is a national ad."

Absolutely correct - I heard many advertisements last night listening to WLW for companies with "800" numbers and Internet ".com" companies. These are national - but David echos iBiquity, as I read iBiquity's CEO echo the same BS !

These are national. Bought to run on several stations. Not because of one's nighttime coverage.

You still haven't proven otherwise. Another lie?

 

[SayNoToIBOC]

Back your statements up with links/facts !