Wheel of formats on 100.5

[fortt3]

Is it more of an indictment of me or of radio that the 6:25 loop currently playing on 100.5 is the most entertaining 6:25 I've heard on radio in a while? ???

I'll agree as far as Atlanta commercial (i.e. for-profit) radio.

What I'm curious about is the reason for the phone-in-your-vote stunt, since it's so obviously not legit.

And why include two reasonably viable formats, soft lite hits #1 and oldies #2, instead of having them be more obvious joke formats like the rest? I would have like to have heard promos for "All tuba" or "all Sheb Wooley", they would have been a riot!

Finally, does anyone have a clue why, with the "boomer" generation being as big as it is, with as much discretionary income as it has, that there not even one station in Atlanta targeting that group?

 

[Bamboozled]

Is there anyone out there who can record the stunting and the format flip? Many people would appreciate it if someone would do that.

I have recorded the stunting from WWWQ 100.5 HD. It's the same thing over and over every 6 min and 25 sec. You can download it from here:

http://tinyurl.com/2pmghy


I'll also record the format flip Monday at 6:00 and post it at the same url.

Gentlemen...

Listen carefully to that, and see if you agree that choice #3, "Hank", sounds a bit like a former morning host. I could be completely wrong, but I really think it sounds like...well...you listen and see if you agree. To me, it seems to give some idea which guys will be on in the morning.

 

[caller10]

God only knows if CurtisInPA is voting for choice #1 over and over and over ..............................

 

[BIGSTICK]

Is it more of an indictment of me or of radio that the 6:25 loop currently playing on 100.5 is the most entertaining 6:25 I've heard on radio in a while? ???

I'll agree as far as Atlanta commercial (i.e. for-profit) radio.

What I'm curious about is the reason for the phone-in-your-vote stunt, since it's so obviously not legit.

And why include two reasonably viable formats, soft lite hits #1 and oldies #2, instead of having them be more obvious joke formats like the rest? I would have like to have heard promos for "All tuba" or "all Sheb Wooley", they would have been a riot!

Finally, does anyone have a clue why, with the "boomer" generation being as big as it is, with as much discretionary income as it has, that there not even one station in Atlanta targeting that group?

I am a fan of oldies, I think Atlanta needs this back on the airwaves. I have many many friends that would love this format again, old and young alike.

 

[IT_Guru]

I am a fan of oldies, I think Atlanta needs this back on the airwaves. I have many many friends that would love this format again, old and young alike.

Being in my 20's I too would love to have the oldies back. However, that being said, I DON'T want another oldies station like Fox 97 or Cool 105.7. I would prefer a station like 98.1 WOGL in Philly, WCBS-FM in New York or WOCL 105.9 in Orlando.

I read a few statistics on the baby boomer generation a couple of weeks ago and one of them was that by the year 2012, 45% of the US population would be age 50+.

 

[RTibbs]

I am a fan of oldies, I think Atlanta needs this back on the airwaves. I have many many friends that would love this format again, old and young alike.

Being in my 20's I too would love to have the oldies back. However, that being said, I DON'T want another oldies station like Fox 97 or Cool 105.7. I would prefer a station like 98.1 WOGL in Philly, WCBS-FM in New York or WOCL 105.9 in Orlando.

I read a few statistics on the baby boomer generation a couple of weeks ago and one of them was that by the year 2012, 45% of the US population would be age 50+.

Classic rock is the new oldies. just as some day the Alternative of the 90's will be somebody's oldies. If you turn 50 in 2012 Oldies are not music because you were a teenager in the 70's and album rock/classic rock would be your oldies. Turning 50 doesn't mean you like doo-wop.

 

[BIGSTICK]

If it does go classic rock, i sure as hell hope it is better than the river. That station is a poor excuse for classic

 

[fortt3]

I read a few statistics on the baby boomer generation a couple of weeks ago and one of them was that by the year 2012, 45% of the US population would be age 50+.

My point exactly. Atlanta needs it's own WCBS-FM. HELLOO-O! is anyone paying attention??

 

[BIGSTICK]

I read a few statistics on the baby boomer generation a couple of weeks ago and one of them was that by the year 2012, 45% of the US population would be age 50+.

My point exactly. Atlanta needs it's own WCBS-FM. HELLOO-O! is anyone paying attention??

Hey, I am your number 1 fan. I totally agree................

 

[IT_Guru]

Classic rock is the new oldies.

If you're talking Classic Rock/Classic Hits as in 97.1 The River, as far as I'm concerned, that is not oldies. They NEVER play any Motown. Come to think of it, I don't think I've ever heard them play one single black artist on that station.

 

[jabba17]

I thought that the personality for the Silence Channel sounded like the old voiceover guy for Peach back in the Beautiful Music days…he nailed it! Ditto for the Oldies guy sounding like Randy or Spiff.

RTibbs is right. “Oldies” is generally music from 20-30 years ago, as of right now, although that time horizon has stretched from more 20ish to closer to 30ish as time has gone on (probably due to the boomers). And as a result, “oldies” formats like nostalgia (40s-pre-rock 50s), “golden oldies” (50s-pre-Brit Invasion 60s), and “oldies” as we last “knew” it (60s) have given way to newer oldies formats like AM gold (pre-disco 70s), classic rock, classic R&B (often a euphemism for disco), etc.

I always find it funny watching radio sites try to classify an 80s format. Some call it alternative, some call it oldies, some call it classic rock, some call it AC, etc. Of course, some of that is due to how the playlist skews. But an 80s format today is just as old as a 60s format would have been in the 80s (think Fox 97 in the late 80s). There seems to be a resistance to classify 80s pop as “oldies”, especially new wave acts like A Flock of Seagulls and Duran Duran. Toto, for example, is an easier stretch to call “oldies”.

My personal music taste runs from the 50s through the 80s (I’m 40). I don’t like alternative, nor most (but not all) musical acts that came about in the 90s and more recently, but I loved 80s metal and new wave.

The metro area used to have some great small-market/rimshot oldies stations in Lake 102 and Sunny 100. Unfortunately (for me), they’re now La Raza. There’s still WMJE Majic 102.9 out of Carnesville/Gainesville, but the signal in the metro area isn’t the best. Their playlist is mostly AM gold, but they are starting to play more pre-MTV/AC late 70s-80s pop and rock.

What I DON’T want is another “good times and 8 oldies” Beatles-Beach Boys-Motown station like Fox and Cool became. I want more “one-hit wonders” that I don’t already have on CD or MP3.

What I would love to see is Cox bring their “Point” 80s format to the ATL (see 101.5 in Tampa, http://1015thepoint.com/ ). I think they might have been considering that to end the B98.5 AC stalemate with Peach/Lite, but CC blinked first, leaving AC all to B98.5.

I’m still wondering what Cox may do with 106.1…alternative to cover the ATL burbs, Athens, Clemson, and Greenville/Anderson burbs? See http://www.radio-locator.com/cgi-bin/pat?call=WNGC&service=FM&status=L&hours=U

 

[fortt3]

I don't know why I can't take the River continously. Maybe it's because I only really want to listen to 1 out of every 3 cuts they play. And once I've heard it, I'd like not to hear it again for at least a week. I used to be able to listen to Eagle - I like classic country almost as much as oldies - but they're now indistinguishable from Kicks.

Classic rock is the new oldies. just as some day the Alternative of the 90's will be somebody's oldies. If you turn 50 in 2012 Oldies are not music because you were a teenager in the 70's and album rock/classic rock would be your oldies. Turning 50 doesn't mean you like doo-wop.

And not all 50's music was doo-wop. I'm using the term oldies as it is generally used to describe music format -- Top 40 music from the '50s, '60s and '70s. Wikipedia has a big article http://en.wikipedia.org/wiki/Oldies. My dad's "oldies" was big-band, but no one I knew even in the 70's and 80's said "oldies" and referred to "Boogie Woogie Bugle Boy" or "In the Mood".

Back to the subject, why is it that I can go 50~100 miles in any direction from Atlanta and find an oldies station, but there is NO owner right now, even though his station(s) may be in the toilet ratings-wise, willing to stick their neck out and play a deep list of 60's and 70's and throw in a few 50's. I'll agree that the Fox/Cool playlists were too shallow, but if it was a choice between Cool or nothing, I'd welcome Cool back in a heartbeat.

I know it's probably hard to market oldies. You're more than likely not going to have the Gap as an advertiser. But any company having to do with retirement, personal services or health care probably would jump at the chance to be able to target our demographic.

 

[IT_Guru]

To me the term "oldie" means a song that is at least 25 years old which means we are talking from 1983 back and therein lies part of the problem. I love the music from the 60's, 70's and the 80's but when you start getting into the 80's, it's hard to start adding the new wave artists in with the artists from the 60's & 70's without the 80's songs sounding like they are out of place. Granted it can be done and some stations like WCBS-FM have done a very good job at doing it.

I can also understand why noone wants to refer to these songs as oldies. Certainly nobody my age likes the term and noone in their 40's or 50's likes it either. Unlike the prior generation of 40 and 50 year olds, people in that age bracket today don't consider themselves old ... I know my parents don't. Also, what I keep hearing over and over about people in this age bracket being loyal to certain brands etc. simply isn't true anymore and my parents are a good example. They are always looking for the "best deal" and "the most bang for their buck". Take my dad for example ... when it came to automobiles, he used to always buy GM but today he drives a Honda and his car before that was a Toyota. When I asked him why he doesn't buy GM anymore, his response was that he liked the style better, he felt like they were built better plus both cars were rated better by Consumer Reports.

I would never admit to my friends that I listened to "the oldies station" when Fox 97 and Cool 105.7 were around and they wouldn't admit it either. I remember one time I was in a friends car and went to eject the CD we were listening to and when the radio came on, Cool 105.7 starting blarring through the speakers. As it turns out, even though we all loved our Dance and current Top 40 music, we also were listening to the oldies too.

 

[BIGSTICK]

WOW, I had no idea that WNGC had that huge of a coverage area.......

 

[IT_Guru]

I know it's probably hard to market oldies. You're more than likely not going to have the Gap as an advertiser. But any company having to do with retirement, personal services or health care probably would jump at the chance to be able to target our demographic.

Here are a couple of links for you:

http://www.investmentnews.com/apps/pbcs.dll/article?AID=/20070312/FREE/70308028/1002/INIssueAlert01 - Baby Boomers are tough customers. I found the last four paragraphs interesting.

http://www.thevoiceofbabyboomers.com.au/babyboomernov07.htm

http://www.thecounty.ca/cips/pdf/Boomers.pdf - The best article of all

 

[BIGSTICK]

The perfect oldie station would be, some motown, sinatra, glenn miller, beach boys, supremes, beatles, stones, patsy cline, loretta, parton, u2.. From the 40's to the 70's.. you are listening to the....... "ulitimate mix 100.5"......The "Classics"..........

 

[RTibbs]

I recommend an iPod.

 

[jal41]

Anybody voting for the Silence Channel? Nothing like blasting 12,000 watts of silence through your speakers or headphones to calm nerves on a bad day (just watch out for the TOH legal ID!)

Seriously, there is no way in today's world they can keep the new format a total secret (although no one knows what kind of rock format...so they can keep a few things under wraps).

I would not be surprised if 96 Rock came back at 5 AM to preempt 100.5 using that moniker (given CC...anything is a surprise).

I would love to see oldies come back. Cumulus would probably be the best of the 5 C's to make it work. However, since this "Wheel of Formats" is rigged...don't bet the farm. It clearly shows Cumulus doesn't give a damn.

 

[lilburncommunityradio]

Well, at least 99 X is gone !!!! That station never did anything for me.

 

[uglyredhonda]

Well, at least 99 X is gone !!!! That station never did anything for me.

You make a compelling argument. Can I subscribe to your newsletter?