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When did this happen?

> Noticed today KLDE has dropped the "Oldies" moniker and now
> just 107-5 KLDE. When did this start?
>

This is a trend with most oldies station. The "oldies" moniker is no longer used. Usually there is "Greatest Hits", "Greatest Hits of All Time", "Greatest Hits of the 60s and 70s" etc. In fact, if it just happend recently, I'm surprised they waited this long.
 
> Noticed today KLDE has dropped the "Oldies" moniker and now
> just 107-5 KLDE. When did this start?
>

The oldies name started to disappear after Labor Day.<P ID="signature">______________
...co-moderator of the Satellite Radio, Phoenix, and San Diego boards...</P>
 
> > Noticed today KLDE has dropped the "Oldies" moniker and
> now
> > just 107-5 KLDE. When did this start?
> >
>
> This is a trend with most oldies station. The "oldies"
> moniker is no longer used. Usually there is "Greatest Hits",
> "Greatest Hits of All Time", "Greatest Hits of the 60s and
> 70s" etc. In fact, if it just happend recently, I'm
> surprised they waited this long.
>

FYI...

The new line is officially "Houston's 107-5 KLDE"

same number of syllables used for jingles etc...

kevinc
 
> > > Noticed today KLDE has dropped the "Oldies" moniker and
> > now
> > > just 107-5 KLDE. When did this start?
> > >
> >
> > This is a trend with most oldies station. The "oldies"
> > moniker is no longer used. Usually there is "Greatest
> Hits",
> > "Greatest Hits of All Time", "Greatest Hits of the 60s and
>
> > 70s" etc. In fact, if it just happend recently, I'm
> > surprised they waited this long.
> >
>
> FYI...
>
> The new line is officially "Houston's 107-5 KLDE"
>
> same number of syllables used for jingles etc...
>

So, they don't have a slogan?<P ID="signature">______________
The Place for the Latest Happenings in Radio
www.freewebs.com/radiostuffandnews
</P>
 
>
> So, they don't have a slogan?
>

"The Greatest Hits of The 60's & 70's" is their slogan.

The reason for this growing trend is that consultants are saying that advertisers are not buying "oldies" stations, so to try and appease advertisers and get some younger demos, most "oldies" stations have dropped the moniker.

I would guess that the artists and jocks, who were popular during those years, appreciate not being associated with "oldies" too. ;)

<P ID="signature">______________
"The Bitterness Of Poor Quality Lingers After The Sweetness of Low Price Is Long Forgotten."</P>
 
When you say Oldies you think 50's & 60's. You don't think of Jackson Browne and Elton John. So dropping the term "oldies" better describes what the radio station plays. <P ID="signature">______________
...co-moderator of the Satellite Radio, Phoenix, and San Diego boards...</P>
 
Oldies

> When you say Oldies you think 50's & 60's. You don't think
> of Jackson Browne and Elton John. So dropping the term
> "oldies" better describes what the radio station plays.
>

Well, the radio definition of oldies changes. In 2015, the 80s and 90s will be considered oldies, I think. Do I hear "The Greatest Hits of the 80s and 90s"? I'm just guessing. Elton John and Jackson Browne gets old too after a while.<P ID="signature">______________
The Place for the Latest Happenings in Radio
www.freewebs.com/radiostuffandnews
</P>
 
Re: Oldies

I'm just guessing.
> Elton John and Jackson Browne gets old too after a while.
>

Elton John and Jackson Browne's music is timeless. In my opinion, it could never get old. <P ID="signature">______________
"The Bitterness Of Poor Quality Lingers After The Sweetness of Low Price Is Long Forgotten."</P>
 
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