When does cincy get a 'Brew' format?

[fordguy]

When does Cincy get their 'Brew' format? Finally, decent Classic Rock or the 'Next Generation' Classic Rock format. I usually dont like CC but I do like their iHeartradio app for my droid and I listen to several of their 'Brew' formatted stations.

Classic Rock that doesnt play Pink floyd, the Doors, Zeppelin, 'Skynard', Stones, Clapton, Allman bros, every hour, you get the point!

Finally, someone has figured out the Vietnam vet generation doesnt listen to the radio anymore! (Not to be offensive to the Vietnam vets)

Fordguy

 

[radiogeek07]

Something I find funny:
Everybody always complains about "cookie-cutter formats" yet you will see topics like so when will this city get a "Rewind, or Brew, or Jack" format? Know I'm not calling you out personally on this. Anyway, to answer the question, I'd suppose The Fox could morph into this station, but I don't think Clear Channel will mess with any of their properties.

 

[gr8oldies]

Clear Channel only still owns 2 FMs in Cincinnati and they aren't blowing either one up. Complaining about cookie cutter programming while wanting a cookie cutter format is a little like saying "I can't stand the lack of localism. That's why I listen to XM!"

 

[alans613]

Something I find funny:
Everybody always complains about "cookie-cutter formats" yet you will see topics like so when will this city get a "Rewind, or Brew, or Jack" format? Know I'm not calling you out personally on this. Anyway, to answer the question, I'd suppose The Fox could morph into this station, but I don't think Clear Channel will mess with any of their properties.

The Fox is owned by Cume-less now.

 

[FRR]

When does Cincy get their 'Brew' format? Finally, decent Classic Rock or the 'Next Generation' Classic Rock format. I usually dont like CC but I do like their iHeartradio app for my droid and I listen to several of their 'Brew' formatted stations.

Classic Rock that doesnt play Pink floyd, the Doors, Zeppelin, 'Skynard', Stones, Clapton, Allman bros, every hour, you get the point!

Finally, someone has figured out the Vietnam vet generation doesnt listen to the radio anymore! (Not to be offensive to the Vietnam vets)

Ford


That's offensive. If the Vietnam generation doesn't listen to radio anymore, and that is subject to debate with everyone except you, then it's because there isn't anything good to listen to anymore

 

[Rusty Muck]

Finally, someone has figured out the Vietnam vet generation doesnt listen to the radio anymore! (Not to be offensive to the Vietnam vets)

No, no, no, no, no, no, no, no, no, no, no.

Just because that the 25-54 demo is the most coveted, most desirable demographic according to Madison Avenue, that doesn't mean that demo is most likely to listen to a radio. In fact, the 45-64 demographic is still way, way MORE likely to listen to a radio than the so-called 25-54 "money" demo. They only get stereotyped as being the 55-dead demo, and therefore, formats like standards and 50s-60s oldies die off unnecessarily. Which is a joke to begin with.

You think I'm crazy, but that era of classic rock has attracted a decent 18+ audience since the early 80s. I joke that it's one of only two formats I know of that's carefully preserved in amber, the other being European Classical Music. But there's a reason for that. Those two formats (and in reality, the same should be said of the 1964-1980 oldies format) are like Tupperware - extremely durable throughout all generations. And burpable.

 

[microbob]

When does Cincy get their 'Brew' format? Finally, decent Classic Rock or the 'Next Generation' Classic Rock format. I usually dont like CC but I do like their iHeartradio app for my droid and I listen to several of their 'Brew' formatted stations.

Classic Rock that doesnt play Pink floyd, the Doors, Zeppelin, 'Skynard', Stones, Clapton, Allman bros, every hour, you get the point!

Finally, someone has figured out the Vietnam vet generation doesnt listen to the radio anymore! (Not to be offensive to the Vietnam vets)

Fordguy

Cume-less should put the Brew format on 92.5, and call it Hudy 92.5. Hudepohl-Schoenling Brewery could sponsor the top of the hour ID. Live from the Hudepohl Studio's, This is Hudy 92.5, Cincinnati's Brew.

 

[cold_coffee]

Okay! Let's put this into perspective. Let's suppose this is the 1990's.
Cincinnati has 2 or 3 Big Band stations.

But here we have someone who thinks these Big band stations are not doing
it quite right to suit him. Cincinnati needs yet another Big Band station!

Would it happen? No! Why not? There's not that much interest by broadcasters
to play for Grandpa.

Remember, Gunsmoke was the Number 1 show on TV when canceled. The audience
was too old.

Grandpa's music called Classic Rock will start going away very soon.

Furthermore, many die hard Classic Rock fans are bored with the music after hearing
it for almost half a century.

 

[2ndsout]

Okay! Let's put this into perspective. Let's suppose this is the 1990's.
Cincinnati has 2 or 3 Big Band stations.

But here we have someone who thinks these Big band stations are not doing
it quite right to suit him. Cincinnati needs yet another Big Band station!

Would it happen? No! Why not? There's not that much interest by broadcasters
to play for Grandpa.

Remember, Gunsmoke was the Number 1 show on TV when canceled. The audience
was too old.

Grandpa's music called Classic Rock will start going away very soon.

Furthermore, many die hard Classic Rock fans are bored with the music after hearing
it for almost half a century.

It's more like this: Classic Rock fans are bored with the same 25 songs in rotation at Clear Channel stations/Cumulus stations but are too afraid to admit that they want to listen to anything else.

To the original poster; this type of format would be nice; but since CC has the strangle hold on most radio stations in Cincinnati; it would be deemed by the corporate suits that " We can't fool around with what works! People LIKE the SAME OLD SAME OLD Pink Floyd from the The Wall, and Boston's Foreplay/Long Time" ...let's continue to play the SAME B-O-R-I-N-G Classic Rock.. because unfortunately THAT is what sells, even though Brad Delp is Dead, and Richard Wright is dead.

 

[gr8oldies]

CC only owns 2 FMs in the market; hardly a stranglehold on all music formats.

 

[2ndsout]

CC only owns 2 FMs in the market; hardly a stranglehold on all music formats.

I was thinking back to when Clear Channel/Jacor/ etc. owned a good majority of the radio dial in Cincinnati back in the day. Dayton and Columbus aren't too far away and neither is Lousiville, of which CC owns a bit of the dial too.

Just saying.

 

[KevinFodor]

Okay! Let's put this into perspective. Let's suppose this is the 1990's.
Cincinnati has 2 or 3 Big Band stations.

But here we have someone who thinks these Big band stations are not doing
it quite right to suit him. Cincinnati needs yet another Big Band station!

Would it happen? No! Why not? There's not that much interest by broadcasters
to play for Grandpa.

Remember, Gunsmoke was the Number 1 show on TV when canceled. The audience
was too old.

Grandpa's music called Classic Rock will start going away very soon.

Furthermore, many die hard Classic Rock fans are bored with the music after hearing
it for almost half a century.

It's more like this: Classic Rock fans are bored with the same 25 songs in rotation at Clear Channel stations/Cumulus stations but are too afraid to admit that they want to listen to anything else.

To the original poster; this type of format would be nice; but since CC has the strangle hold on most radio stations in Cincinnati; it would be deemed by the corporate suits that " We can't fool around with what works! People LIKE the SAME OLD SAME OLD Pink Floyd from the The Wall, and Boston's Foreplay/Long Time" ...let's continue to play the SAME B-O-R-I-N-G Classic Rock.. because unfortunately THAT is what sells, even though Brad Delp is Dead, and Richard Wright is dead.

Nope..sorry, Charlie. The "same old same old" by Pink Floyd is what tests with Classic Rock listeners...the other cuts from the band are largely the stuff of the hard core fans who are in the minority of radio listeners. Same with Boston.

If all the classic rock stations are playing the same titles, and all of those stations research their music with local listeners...gee whiz, they must be getting similar results in their tests. There is no real market for real deep tracks and unknown bootlegs. Radio has to program to the masses, not the musicologists, which make up a minority of listeners.

Having said that, though...the Brew format has far less of that style of music in it, and it leans more 80's and more rock.

Though it doesn't share with Brew 100% title by title, a similar example of Brew is 95-3, The Eagle (WZLR) in Dayton.

 

[stereolane]

First of all, "Brew" is a stupid name for a radio station, unless you're in Milwaukee. Secondly, how many ways can you repackage the same, stale, classic rock presentation? Thirdly, and finally, those who insist that we continue to do things the same predictable way "because it TESTS WELL" are the same people in complete denial that many listeners have abandoned radio altogether.

 

[gr8oldies]

The people who have "abandoned radio" (exaggerated on this board) to listen to their custom mix on their iPod aren't coming back, no matter how many obscure deep cuts you throw against the wall.

 

[88.9 Miracle]

http://classxradio.com

That's all I can say.

 

[Jay F]

First of all, "Brew" is a stupid name for a radio station, unless you're in Milwaukee. Secondly, how many ways can you repackage the same, stale, classic rock presentation? Thirdly, and finally, those who insist that we continue to do things the same predictable way "because it TESTS WELL" are the same people in complete denial that many listeners have abandoned radio altogether.

The ironic thing is the original BREW in Milwaukee flipped formats a few months ago.

 

[stereolane]

That's a fact. And I would only add... that there's nothing to add to this discussion. :

 

[KevinFodor]

http://classxradio.com

That's all I can say.

And...what measurable amount of audience does it have?

 

[88.9 Miracle]

http://classxradio.com

That's all I can say.

And...what measurable amount of audience does it have?

Not alot of measuable audience. But this is due to our weak signal in the metro area where ratings are counted. We were told that by RRC. But that if our stick was downtown it would be a much different story. We are hoping that our new signal on 89.1 will change that.

In any case, our listeners are PASSIONATE and LOYAL to us because of what we do.

Now let me ask you how many stations you know receive over 6,000,000 hits per month? We were voted the #1 station in Cincinnati. Of our many online listeners, ClassX attracts many of the old rock stars because they embrace what we are doing. In talking to the younger generation, our experience is that they DO NOT like what they have to listen to on the radio. In fact, many of them are discovering Album Rock and love it. History does have a way of repeating itself.

 

[DJJack1]

As the afternoon guy on ClassX, I concur.

Now then...

How about we put Ken on in the mornings on 1530 and call it the "broo" format??