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When is CBS going to pull the plug on Fresh

Anita Bonita said:
The downfall of Jammin 105 came in three parts: first, not planning musically past the initial playlist; second, not getting the right music director until a year in; and third, changing the orientation from multi-cultural to urban.
With WCBS-FM now so firmly entrenched, it would be difficult to make a run against it -- but I still believe that a properly-programmed Jammin-type station would justify its frequency here in New York.
Click to expand...

Certainly a great post-op, and words of caution for running any classics-focused format. One of the reasons Q104 does so well is that it operates with a broad playlist. Furthermore, the comment about being unable to share the market with WCBS, and to some extend WRKS, is valid. One of the reason classic hip hop could succeed on the 102.7 frequency is that there is currently no one operating in that market, save for Hot 97 one hour a day with its popular and spot laden lunchtime show.
 
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