Doesn't matter to me, with the option of Satellite radio, I could care less who starts when. But I say maybe Halloween this year and maybe seeing some kids dressing up as Santa. Maybe some radio stations will have contests and give prizes to kids who dress as Santa. As stupid as this all Christmas thing is for stations to do (in many people's opinions) it's all about the almighty add revenue and ratings, and they will do whatever it takes to make that fast cash. So let them. We don't have to listen. Another reason to check out Satellite radio, and I am sure at that time of year, more people are considering it, and those who have it are thankful they do. I could give a crap about ratings, because that's the only thing a corporate owned station cares about, they don't care about the listeners (except the ones who listen regardless of whatever is played), they only care about the $$. If it sells, it plays, and that is it. Whatever listeners they have, seem to be enough to give them the sales and ratings they need. I will not be stuck with what's on corporate owned radio. As soon as 103.3 WODS goes Christmas, it's 630 WPRO, 1030 WBZ, Fun 107 (107.1), B101, or Satellite. However, I will enjoy some Christmas music....sometimes, especially closer to the holiday.