Radioresearcher said:4UH8SIMBKAGN said:How well is that Movin, moving in the ratings? Up a little but it's still mired as one of the lowest rated stations in the market, certainly on FM and is by far the worst programmed station in the history of Los Angeles radio. 3 years and Emmis has lost tens of millions by their moronic moves with this station (plus New York and Chicago, among others). The company won't have much choice soon but to start selling off some of the U.S. properties just to stay afloat. Movin was already on the block before Bonneville decided to buy The Beat at a bargain basement price (which drove L.A. stick prices way downward) instead. So your point is?sam said:So, I see all of the so called know it alls or want to be's got tired of blowing hot air. Movin is still movin --- and on the air. Everyone should be able to put their two cents in --- but most seem to post to this group as if they invented AM and FM radio -- .
I'll give several horribly programmed stations:
KKBT (Rock With A Beat)
KRBV
INDIE
KSCA as a AAA
KQLZ after Scott Shannon left
Those are all good examples, though "Pirate Radio" was pretty much dead when Shannon left anyways. I'm of the opinion that the failure of "Pirate Radio" mostly had to do with Shannon taking it much more rock-edged after it's initial sign on when it was simply a rock-leaning CHR. KIIS reacted admirably to the debut of "Pirate Radio" and re-tooled itself to a much more mainstream balance in a pretty short time. After it's retooling, rock edged tracks like .38 Special's "Second Chance," multiple Guns N' Roses tracks, and Great White's "Once Bitten, Twice Shy" were getting played there... they wouldn't have stood a chance of getting spun at KIIS before Pirate came along.
Rather than trying to keep a balance and continuing to infringe on KIIS' turf, Shannon reacted to KIIS's reaction by taking "Pirate" towards the rock end, eliminating the more mainstream pop stuff that it shared with KIIS (i.e: Martika's "Toy Soldiers", Richard Marx' "Right Here Waiting," Tone-Loc's "Wild Thing" & "Funky Cold Medina," Madonna's "Like A Prayer," etc). Nine months into it's existance, all of those songs were gone. I think this is actually what precipitated it's stumble and eventual downfall... Sadly, Shannon never tried to take "Pirate" back towards the mainstream pop end before he left... and of course after he left, the station completely fell off the edge.
Randy (Kabrich) can probably give you a much more detailed and better explanation for Pirate's failure than I did above though...