When will WBAP get it?

[sexyback]

There has been no significant change in Arbitron overall methodolgy "in recent years."

Correct. That explains the complete fairness and accurate data we get from them. No chance at all you will have a great book followed by no listeners..followed by, look at that..a great book. There is something fishy in that system always has been. Its our system to live with though, for now.

 

[davideduardo]

There has been no significant change in Arbitron overall methodolgy "in recent years."

Correct. That explains the complete fairness and accurate data we get from them. No chance at all you will have a great book followed by no listeners..followed by, look at that..a great book. There is something fishy in that system always has been. Its our system to live with though, for now.

Any poll (as opposed to a census) will have a calculable margin of error. This is the trade off we make between cost and sample size.

In any case, only very marginal statins will go from no-show to a show and to no-show. Remember that in most larger markets a 0.4 is a 0.6 is a no show because so few diaries include mentions that just a few can make a big difference.

For example, in LA, KIIS was in over 1300 diaries. KBLA, the lowest "in the book" station got 44. A couple of diaries will make nearly no difference to KIIS, while a few of 'em could put KBLA below Minimum reporting Standards (MRS) and cause it to not be "in the book."

If we needed greater accuracy for sales purposes, we would pay for a larger sample.

 

[copydesk2]

Dependence on polls is one reason radio's in the mess it is today.

 

[davideduardo]

Dependence on polls is one reason radio's in the mess it is today.

You say that without offering any reasoning. Why do you make that statement?

There is no other way to measure audience, and there has not been for the roughly 75 years that audience ratings have been measured.

There are two ways to measure any kind of behaviour or condition: a poll or a census. A poll is a statistical sample projected mathematically to represent the entire population while a census is a count of every person applicable to the sample.

A quarterly radio census would cost more than radio bills each year. And a survey (poll) is adequate for the principal purpose of radio ragings: to quantify the value of radio advertising.

 

[Robert Bass]

There is no other way to measure audience, and there has not been for the roughly 75 years that audience ratings have been measured.

Yes there is... It's called the Arbitron PPM.

R

 

[MikeShannon914]

Regarding the earlier comments about WBAP's morning show...hey, it's an ongoing evolution. I'm sure there was quite a bit of chatter when Dick Siegel left, same for Dick Yaws and all the others who were once a vital part of the morning show. Dan Potter was a mainstay, but he's said publicly that he wasn't happy there as much as he once was, and yearned to move into more of the spotlight. That's completely understandable after 17 years. Honestly, I haven't heard anything at all, positive, negative or otherwise, about Amy Chodroff's presence there; since she fills the role Dan left, her main function is to deliver the news. I think she does that very well. As far as being 'one of the guys,' well, that takes time. Most morning shows team a man and a woman, so there is some balance, or just a different take on things. What would Stern have been without Robin? Ron without Suzie? Gene without Julie? (HAHAHAHA) There are still a few of us guys who think guy-only talk gets stale, and eventually evolves into 5th grade-level mindless chatter about pee-pee, panties and strippers. (Sure, take that as a direct hit at Lex and Terry's new billboards if you want.)

Sure, I have my own take on politics, but I don't let it get in the way of my job. WBAP's been a well-oiled machine for a VERY long time, and is the only real ratings-getter left on AM. They must be doing SOMETHING right. As I said before, once election season TRULY sets in, the ratings will come back to normal levels. I think there's a listener weariness right now with nothing really new coming down the pike from Washington, no matter which side of the fence you're on.

Naturally, the best part of WBAP HAS to be the traffic people, especially the one during Mark Davis (who now gives reports every 15 mins instead of just at the top and bottom.) What's that guy's name....Joe Isham?

 

[little1]

. WBAP's been a well-oiled machine for a VERY long time, and is the only real ratings-getter left on AM.

The Ticket?

I was told they were #1 men 25-54 and #3 25-54 persons last trend...And that they were the top billing station in the market last month...

 

[TheLaffer]

Regarding the earlier comments about WBAP's morning show...hey, it's an ongoing evolution. I'm sure there was quite a bit of chatter when Dick Siegel left, same for Dick Yaws and all the others who were once a vital part of the morning show. Dan Potter was a mainstay, but he's said publicly that he wasn't happy there as much as he once was, and yearned to move into more of the spotlight. That's completely understandable after 17 years. Honestly, I haven't heard anything at all, positive, negative or otherwise, about Amy Chodroff's presence there; since she fills the role Dan left, her main function is to deliver the news. I think she does that very well. As far as being 'one of the guys,' well, that takes time. Most morning shows team a man and a woman, so there is some balance, or just a different take on things. What would Stern have been without Robin? Ron without Suzie? Gene without Julie? (HAHAHAHA) There are still a few of us guys who think guy-only talk gets stale, and eventually evolves into 5th grade-level mindless chatter about pee-pee, panties and strippers. (Sure, take that as a direct hit at Lex and Terry's new billboards if you want.)

Sure, I have my own take on politics, but I don't let it get in the way of my job. WBAP's been a well-oiled machine for a VERY long time, and is the only real ratings-getter left on AM. They must be doing SOMETHING right. As I said before, once election season TRULY sets in, the ratings will come back to normal levels. I think there's a listener weariness right now with nothing really new coming down the pike from Washington, no matter which side of the fence you're on.

Naturally, the best part of WBAP HAS to be the traffic people, especially the one during Mark Davis (who now gives reports every 15 mins instead of just at the top and bottom.) What's that guy's name....Joe Isham?

Who the hell is Joe Isham??? I've never heard him on WBAP.

 

[KPLEXCOMPLEX]

It was a "tongue and cheek"reference of one particular traffic reporter sounding like another particular traffic reporter. Joe has worked for Traffic Patrol, then Metro for
about 20 years. He has done traffic on Channel 8 and Channel 11., in recent years A science fiction guru and a big Dr. Who fan . A nice guy and a wry sense of humor.

 

[MikeShannon914]

Oops....touche. Forgot about The Ticket. Hats off to them, especially since (in the grand scheme of things on AM at least) they are still relatively a newcomer.

Glad someone caught on to my little sarcasm...I was told several times early on that I sounded just like a fellow traffic guy named Joe Isham. Then I caught Joe doing traffic voiceovers on Channel 11 one morning, and I could have SWORN it was me. Not that either one of us have the ultimate radio voice or anything, just a little eerie to hear.

 

[davideduardo]

There is no other way to measure audience, and there has not been for the roughly 75 years that audience ratings have been measured.

Yes there is... It's called the Arbitron PPM.

Diary or meter, Arbitron uses a sample of the universe and does not conduct a census. Only the US Government can afford a census, and then only once a decade.

The PPM is a poll, also. You can have a sample or you can have a census. The device used to collect the sample is irrelevant.

The PPM sampñe is, annually, about 10% of the diary sample size. t's a poll, using a panel, and a much smaller sample.

 

[Robert Bass]

Glad someone caught on to my little sarcasm...I was told several times early on that I sounded just like a fellow traffic guy named Joe Isham. Then I caught Joe doing traffic voiceovers on Channel 11 one morning, and I could have SWORN it was me.

When I was a student DJ, there was one year we had another student who sounded exactly the same as I did.

Small world, I guess.

R

 

[jrc1971]

No wonder we always thought you were there 24 hours a day...We thought you ate and slept during Skeeter football games...

 

[copydesk2]

Dependence on polls is one reason radio's in the mess it is today.

You say that without offering any reasoning. Why do you make that statement?

There is no other way to measure audience, and there has not been for the roughly 75 years that audience ratings have been measured.

There are two ways to measure any kind of behaviour or condition: a poll or a census. A poll is a statistical sample projected mathematically to represent the entire population while a census is a count of every person applicable to the sample.

A quarterly radio census would cost more than radio bills each year. And a survey (poll) is adequate for the principal purpose of radio ragings: to quantify the value of radio advertising.

I'm not saying polls aren't useful. However, they should only be one factor in deciding programming content. Good judgment should outweigh polls. If management slavishly reflects surveys, stations in a given area will tend to become homogenized. Is that not what we have today?

 

[Robert Bass]

No wonder we always thought you were there 24 hours a day...We thought you ate and slept during Skeeter football games...

Pfffft! Students don't usually get to work at the studios during evenings / overnights / weekends, because no instructors are on duty at that time.

R

 

[Gridlock Joe]

It was a "tongue and cheek"reference of one particular traffic reporter sounding like another particular traffic reporter. Joe has worked for Traffic Patrol, then Metro for
about 20 years. He has done traffic on Channel 8 and Channel 11., in recent years A science fiction guru and a big Dr. Who fan . A nice guy and a wry sense of humor.

I'm glad to know some people in Dallas remember me. ;D

I took a promotion and am working for Metro in Houston. The pay's a lot better (easy to say when you work for Metro) but I miss being on the air.

Funny, nobody ever said I sounded like Mike Shannon. *shrug*

 

[MikeShannon914]

Funny, nobody ever said I sounded like Mike Shannon. *shrug*

And indeed they shouldn't! I'm still the "new pup" here, digging my heels into a biz you've been a part of for a long time. I tip my hat to you, sir!

 

[BigBob]

The PPM sample size proposed for each metro is on Arbitron's website, and it's about a third of the diary sample that is the target in each market today.

 

[davideduardo]

The PPM sample size proposed for each metro is on Arbitron's website, and it's about a third of the diary sample that is the target in each market today.

Annually, this means that a PPM market will have roughly 8% of the sameple size it had for the diary; the weekly sample will be about 4 times higher, and there will be close to perfect proportionality each day!

 

[Steve Eberhart]

Love him or hate him, Mark Davis is, at this time, THEE local talk show host of record.

The real question is why doesn't KRLD acknowledge this and simply do what it takes to hire him away from WBAP. They'll never get Rush, but money talks (pun intended).

I just don't understand how KRLD continues in mediocrity and is essentially handing midday talk over to WBAP.
No offense, but KRLD is a high school team playing against the pro's. It's time to step up and get really serious (spend some money) and get on a level playing field. There was a time when KRLD was a top station. What is the point of difference? Talent. They had it then, they don't now. How can it be so obvious, yet so missed. Curious, considering CBS usually spends what it takes to get it done elsewhere.