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Grk_ScorpioInTheMIA
Guest
Ratings do not mean jack to CC. All that matters to them is the bottom line. The purpose of this flip is to run things on the cheap, and to put the few remaining people out of work, ala CC style. Automation and voicetracking is the rule at CC. Live and local to them is like pouring alcohol over an open wound. ;D ;D ;Dradioman148 said:Grk_ScorpioInTheMIA said:Miami can barely support two sportstalk stations. Having a total of 4 stations in the market is overkill. If CC goes ahead with flipping 940 AM, it most likely will be for cost cutting measures. They could care less how many stations have the same format. Its purely pathetic that they would try fighting over a very small piece of the sports radio pie. CC easily forgets how they failed the first time with sports on 940 almost four years ago. What makes them think that they will be any better the second time around? An automated station without local programming stands no chance vs. two established sports talk stations with local hosts. CC is better off with progressive talk that they have now.
OK so it sound like if they switch to sports they're just basically running computer programming just to keep the transmitter running.
Ratings simply won't matter.