He was talented, but isn't it true that the second he got challenged in the early 2000's, his time was up? Sure, people will say that the Cumulus management wanted him out, but he got a challenge, and his shine was gone.
A great talent can adapt in any situation. Bruce proved that he was in a great situation, but move him out of that comfort zone, and his act didn't work as well. It's a very common situation with radio talent. People close to the situation will always find a way to spin the story in their favor. The management didn't support him. The signal wasn't as strong. They didn't put up billboards. They wouldn't let him doing his show. The truth is, the move to mornings didn't work.
Look at some of the other talent in the market that have moved around and succeeded. RJ Harris has done it all. Nipsey at the X has jumped all over that radio station and if I had to guess is dominant with the younger demos now that 99.3's show went out West and the young demo numbers stopped getting split. Just a guess there.
It has nothing to do with his sexuality, hair color, car he drives, cab he answers questions wrong in, etc. Bruce was a strong talent who had a dominant run, unchallenged, and in one daypart.