Thanks for the correction David. Having never worked in radio, I don’t understand cume based on your correction. I thought it was the total listeners that an advertiser reaches. So it doesn’t mean 2 million different people but 2 million listeners exposed to the advertiser. Please correct me. I don’t understand how you get to 1 million listeners. Thanks
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Which FM station is most likely to flip next?
- Thread starter Retro
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Meaning if you sum up all the "cume" data for the market, you end up with more people than live in Boston. The Nielsen listed market population is about 4.4 million. If you sum up the top 10 stations' cume, you exceed that number (approx 4.7 million). So there must be overlap between stations: listeners who listen to all of WRKO and WZLX and WEEI-FM; or WBZ-AM and WGBH and WROR.
David's "unduplicated" number essentially tells you how many unique individuals you would reach if you advertised with all the iHeart stations in Boston.
David's "unduplicated" number essentially tells you how many unique individuals you would reach if you advertised with all the iHeart stations in Boston.
It's already on FM on KISS 108 HD-2.
It's also unwise to ditch CHR. Yes, the genre the format depends on has been in an abyss for some time now, struggling with defections of listeners to other formats (hot AC, country, rock) or to alternative delivery systems such as streaming (listeners in the shallow end of the gene pool who think music isn't "real" without frequent profanities). But I think it's much more likely that CHR will rebound and lift Kiss 108's ratings and billing in the Sacred Sales Demo than news/talk will thrive on FM, at least in Boston.
Marvelously stated. That illustrates the theory that when a person runs out of logic and intelligence, they curse.
They used to say when comedians run out of good material, they turn to the crotch jokes. ;-)
Kiss 108 is doing quite well within its format also! Other CHR's in different markets are not fairing nearly as well.
Yes, more or less! 😛
Yep! The average PPM carrier hears 6 stations in the course of 7 days, even more over extended periods. So stations share lots of listeners.
Also a "yes". Advertisers understand that a multi-station campaign will get higher frequency (number of times a person hears the ad) than using just one station.
Duplication is one of the reasons multi-station campaigns try to use different formats before they buy two deep in the same format.
One would think on this board that my favorite format is Alternative. No it is actually CHR. I love it! I can't imagine iHM blowing up Kiss at all.
I think the next format change may be the result of a sale of a station.
The Bull perhaps, that is only if the bean counters think they can make more money with, say the new format just presented in Sacramento last week,
This statement didn't age well at all.
who had WBOQ in the pool?
I couldn't see any of the big ownership groups selling a full-market signal, even to EMF, but figured WXRV was the likely one, since 92.5 doesn't have the nagging Class D co-channel problem in Boston proper that 104.9 does. I honestly don't know where EMF goes from here in its quest to win souls in Boston. 95.5 works for them in some portions of the market, 104.9 in others, but there are checkbooks and debit cards by the hundreds of thousands in Boston itself and some of its suburbs that EMF's fringey approach to station acquisition is never going to allow EMF to tap into.
They could buy one of those existing religious frequencies such as 92.1 or 103.7.
107.3 is now almost like a full market Boston signal for them in the metro within Route 128/95 with the three boosters on the air in Boston (Hancock Tower), Lexington, and Waltham. Moving the main TX a few miles eastward from W. Boylston to Hudson also helped a bit.
I now get 107.3 clearly with both HD subchannels (different K-Love streams) solid here in the Boston, Cambridge, Somerville areas. HD here was very iffy when it was WAAF with no boosters.
I’m sure they now have much more potential for listeners on 107.3 with the boosters in metro Boston than from 104.9 or 95.5 which both barely reach metro Boston if at all. They really just fill them in to areas well north and south of the immediate metro Boston.
Wouldn’t be able to get a 92.1 in Boston due to WUMB on 91.9 and WPRO-FM Providence on 92.3.
I don’t know how much more power they could get on 103.7 than the translator already on the frequency in Boston with full power second adjacents on 103.3 and 104.1 and the 103.7 in RI.
Not sure, but I just know that 92.1 is licensed to Quincy, MA. I pick up 103.7 in Boston decently though.
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