Re: Is WHLD/1270 Becoming A Libtalker?
> As long as the alternative is there, it's a good thing, but
> WHLD shouldn't kid itself - it will never be a serious
> threat to a genuine local news/talk operation. In a 20
> station market, for example, WHLD may make #14-18. Right
> now, I suspect WHLD would be #19-20. That's an improvement,
> and a lot of the low rated sports/business talk/standards AM
> outlets that make up AAR's roster right now probably signed
> with the network for similar reasons.
>
So, Buffalo gets AAR on a fairly decent signal, and it won't displace Oldies at WWKB (as had been speculated). Not a bad deal. Though I'm sure AAR would have loved to get Franken and Company on another flamethrower like WINZ or WSAI....
I think the station will find it's niche. It may draw a few listeners from WBEN's syndie programming, but I suspect most of it's listeners will be ones who don't normally listen to WBEN's brand of syndie talk (and switch from 930 promptly upon hearing Rush's dulcet tones), or are currently getting AAR from other sources (streaming, XM, DirecTV). I'd expect somewhere between 1.0 and 2.0, depending on marketing (or lack of it).