Bob1370 said:
Good Question...or will WECK shift their format toward the former Swing 1270 listeners?
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Good Question...or will WECK shift their format toward the former Swing 1270 listeners?
I really enjoyed "Swing 1270". It was one of the best standards stations I ever heard. Live,local and not diluted with soft AC. Now as the second sports station in town, it will probably do no better than an .03 overall.
Too many sports stations! What is the saturation point? Many markets have 4, even 5 all sports stations. Can they all be doing well?
It is such a pleasure to scan the AM band and hear a good sounding music format, like Swing 1270. It is getting harder every day.
Too many sports stations! What is the saturation point? Many markets have 4, even 5 all sports stations. Can they all be doing well?
It is such a pleasure to scan the AM band and hear a good sounding music format, like Swing 1270. It is getting harder every day.
If I was WECK I'd go standards now before Cumulus changes its mind!
That's funny. And at the same time, sad. It seems the logical thing, when your station can't crack a 1 share, would be to adopt a proven format dropped by a competitor. WECK has more to gain than to lose by adopting Standards-Oldies. Put it on 1340 too, and do a (partial) regional simulcast as "WECK, Timeless Classics on AM 1230, AM 1340 and FM 102.9." Keep Tom in morning drive, hire Harv for PM Drive and let Otto Mation do middays and nights.ThePickleReport said:
And send the consulting fee to E9. Now, if only somebody could sell that. Oh, and add Melanie Gregg to the morning show, with some real news & information.
ThePickleReport said:
Speaking of hurrying up before Cumulus changes its mind, how about a SWING 1120?
So far it only looks like it "could have happened..."
AND
"At issue is a 100 percent increase in the monthly lease fee – from $4,000 to $8,000 – charged by Cumulus."
Source: http://www.buffalonews.com/apps/pbcs.dll/article?AID=/20130114/CITYANDREGION/130119532/1003
And there's still the possibility of the format shift if Emisora De Dios (Station of God) doesn't come up with the dinero. Reading between the lines of the story in The News, it appears Cumulus had (has) a plan to move the format to 1120 because the format made (makes) money. The Breeze? Probably not.
Element9 said:
MAKES money? In the most simplest of simple English E9, you just said that the Swing format brings in $8000 dollars a month, therefore justifying the increase in lease fee from $4000 to $8000...
spt87 said:
You can do up to 8 KHz in HD hybrid mode. The issue is that when you put out more analog bandwidth, it can potentially reduced the information the HD signal can carry with strong adjacent-channel interference. This is because the analog overlays on top of the digital "P2" (secondary information carrier) running roughly from 5khz - 10 khz. The net impact is that it could reduce the coverage of the stereo information on the HD broadcast.
8K a month. 2K a week. $300.00 per day, and you can own the airwaves of an AM daytimer in Buffalo. Doesn't sound like a big stretch considering the cost of a radio station - even an AM daytimer - these days. The Dickeys have to keep the bankers happy.
I'm really torn by this. On one hand, you could argue this once great radio frequency at 1120 (WWOL) is being wasted. But after reading today's article, you can't help but root for thse folks who are super-serving an audience that is ignored by the mass media. On the other hand, the radio traditionalist in me would love too see 1120 getting a 1.5 share with the Swing format. I guess we'll soon find out what happens.
Can't disagree with you, Phil. And it would be nice to hear Harv Moore back on the air.
Yeziknoradio said:
Yes. "In the most simplest (sic) of simple English," Swing made money. It operated very efficiently. Voicetracked, shared staff. Did it made $8k a month. See Rox's math. It could have made more, maybe less, but the point is, Swing was cash flow positive. Cumulus would like to have the Swing format back on the air on the 1120 frequency because... wait for it... it makes money. Cumulus is the landlord. Emisora de Dios (EdD), the renter, was given an ultimatum. The rent is going up. Some would say this is punitive. Others would say, it's just business. Cumulus believes, maybe hopes EdD will walk from the rate increase, but either way Cumulus makes money on 1120, a daytime-only frequency, that in most cases would be an orphan. A lot of daytimers would like to bill a guaranteed $8k a month, even $4k would be nice. Maybe WECK will pick up the Standards-Oldies ball, but I doubt it. The Breeze format began with Tom Petty's "I Won't Back Down." What does that tell us? If EdD walks, WJJL might want to give them a call.
In my heart of hearts, I'd love to see real standards on the air on any dial position in any market. It's purely an emotional, nostalgic thing with me, but I ain't a businessman.
Until a station operator sincerely commits to energetically pursuing advertisers for this audience, training salespeople, and not treating the station as a "what are we going to do with this thing" problem child, standards will be an ephemeral placeholder until the next brilliant programming genius has an idea for someone's lo-tech, lo-fi coffeepot. Honestly, though, it's way too late anyway.
In the early 2000's, I was on the air on a large market AM, playing Frank, Tony, and Ella. I loved it. It was a tough sell to begin with, but it was clear that the sales folks never had their hearts in it.
Now, gosh, ten more years have passed. The chances of this format doing anything at all are even more remote. Much of the music is 50-60 years old! In 1975, would a station have had any chance at all if it played music from 1925?
How can one realistically suggest that an operator adopt this format for an FM or AM?
When I'm jonesin' for standards and beautiful music, I've got AOL Radio's "Sinatra Style" and www.seeburg1000.com . That'll do just fine.
Nick Seneca
Until a station operator sincerely commits to energetically pursuing advertisers for this audience, training salespeople, and not treating the station as a "what are we going to do with this thing" problem child, standards will be an ephemeral placeholder until the next brilliant programming genius has an idea for someone's lo-tech, lo-fi coffeepot. Honestly, though, it's way too late anyway.
In the early 2000's, I was on the air on a large market AM, playing Frank, Tony, and Ella. I loved it. It was a tough sell to begin with, but it was clear that the sales folks never had their hearts in it.
Now, gosh, ten more years have passed. The chances of this format doing anything at all are even more remote. Much of the music is 50-60 years old! In 1975, would a station have had any chance at all if it played music from 1925?
How can one realistically suggest that an operator adopt this format for an FM or AM?
When I'm jonesin' for standards and beautiful music, I've got AOL Radio's "Sinatra Style" and www.seeburg1000.com . That'll do just fine.
Nick Seneca
I think WECK should pony-up and put their best foot forward with some sort of programming service; oldies or standards, while they can. I don't think they'll ever get traction with live mornings and the jukebox the rest of the day.
Element9 said:
Had WECK made a move to Standards in January when WHLD flipped from Standards to Sports, it would have had an immediate impact and created a buzz. Swing listeners who wondered what happened to their radio station would only have had to tune their radios a smidge to the left on an analog set, or 30 khz down on a digital receiver. A powerful promotional opportunity was lost because a decision was delayed by nearly five months (read and review "Radio Programming, Sales and Promotion 101.") It's only a guess, but if this is the satellite format provider http://www.dialglobal.com/index.php/standards/adult-standards it will be interesting to hear how the format is executed and promoted, especially on the local level.
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