Who is Flipping first???

[redbullfan]

Kent I agree with you on Movin

DE...you are right when it comes to the 25-54 numbers on WBAP, but that wasn't what I was talking about. WBAP is consistent in it's range of 3.3 to 4.1 and you claimed they were going down 12+ and that is flat out wrong and you can read allaccess just like I can. WBAP targets those most likely to engage in Politics as a likely voter and informed about the World...that target demo is 35-64. While they are going down in the younger demos they are growing at the same pace in the older demos to remain consistent 12+ which they are.
What you failed to mention is that most of the stations in 2003 where getting higher shares in the ratings...KHKS, K104, both Country, KVIL...what have you. HA hA...K104 outbilling WBAP...now that is funny.
DE your simply not getting it...The Patriots had a much better season, but in the last minutes of the SuperBowl the Giants won the upset....In the end the final score was all that mattered...and for WBAP they are beating everybody in the News/Talk and Talk race and that has been consistent for some time and that is why they still have the bragging rights to claim #1 in that whole field. WBAP will also not give up their huge audience in the overnight which numbers in the millions in multiple states due to the Midnight Radio Network the most popular 3rd shift program in the nation and based at WBAP and syndicates nationally to other stations where the signal does not reach. 2nd...Citadel doesn't have another option anyway. If it ain't broke don't fix it.
I'm not addicted to the money demo either because that doesn't give you bragging rights. Someone told me that the Top 6 stations generally have the bragging rights unless you lead your format battle and that is WBAP, the second 6 stations are in the middle, and the bottom 6 should be thinking format change because they are in trouble period.
For example Live 105.3 is #1 with Men that condone or are domestic abusers and not much else.
Seems to me that you don't care about ratings and just about where your revenue is. You are so quick to dismiss the overall ratings as meaningless and the millions of people who depend on WBAP at all times for the Quality they put out. WBAP's final score is stable and strong and beats it's competition by miles and you simply won't acknowledge that. You also won't acknowledge the strong winning streak by KFYI either. Your Co-horts won't convince the CC suits to put KFYI on FM....why...it ain't broke...even if KTAR beat KFYI by .6 in 25-54 that is not a huge lead and if KTAR isn't growing anymore and it isn't 12+...why risk changing KFYI right now. KFYI won at the finish line and you refuse to see that. Actually KTAR used to be more competitive 12+, but now they aren't...Why...they thought FM would solve what their line-up could not...and so far it has failed overall.
In Houston, KTRH is ok...it has struggled with a consistent line-up...that hurts..yes it had a down trend. Still in the final score they were competitive with KRBE and KILT. They will bounce back and get stronger...they don't have any competition to speak of.

 

[davideduardo]

DE...you are right when it comes to the 25-54 numbers on WBAP, but that wasn't what I was talking about. WBAP is consistent in it's range of 3.3 to 4.1 and you claimed they were going down 12+ and that is flat out wrong and you can read allaccess just like I can.

I don't use Allacces.com for ratings. I use Arbitron.

WBAP 12+ (4 book averages for each year)
1975 11.8
1980 7.8
1985 6.7
1990 5.2
1995 5.0
2000 4.6
2001 5.2
2002 4.3
2003 4.4
2006 3.6
2007 3.7
July Trend 2008 single extrapolated month: 3.3

WBAP targets those most likely to engage in Politics as a likely voter and informed about the World...that target demo is 35-64.

That is just not true. Nobody targets 55-64. They get it by the coincidence of being AM and doing political talk. The station targets 25-54, although for reasons it can not control it gets lots of unsalable 55+.

The main target of any commercial station is advertisers. They get them by providing a forum to consumers in the ages that advertisers want. Advertisers do not want voters or non-voters, red or blue, political or apolitical. They want consumers in certain age groups. Period.

While they are going down in the younger demos they are growing at the same pace in the older demos to remain consistent 12+ which they are.

How horrible: "we are growing in the ages advertisers don't every ask for and we are shrinking like a rose in the desert in the ages they actually buy. That's the most absurd business model you could ever come up with.

hat you failed to mention is that most of the stations in 2003 where getting higher shares in the ratings...KHKS, K104, both Country, KVIL...what have you.

You are not looking at the demos advertisers buy.

HA hA...K104 outbilling WBAP...now that is funny.

It's also true. There have been within a few hundred k in billing in each of the last two years, and per the trending this year, K104 will outbill WBAP in a down market. And three or four others will beat them or tie them, too. Remember, buys are not against 12+ and WBAP is not even top 15 anymore in 25-54.

[/quote]and for WBAP they are beating everybody in the News/Talk and Talk race and that has been consistent for some time and that is why they still have the bragging rights to claim #1 in that whole field.[/quote]

Advertisers don't care. They don't want most of what WBAP has to offer, which is in the geezer demos.

WBAP will also not give up their huge audience in the overnight which numbers in the millions in multiple states due to the Midnight Radio Network the most popular 3rd shift program in the nation and based at WBAP and syndicates nationally to other stations where the signal does not reach.

WBAP does not own the syndication. Dial Global does. Dial makes the money on the barter inventory they take in exchange for the show. WBAP obviously gets a cheaper overnight show, and maybe sells some local spot, but the network revenue goes to Dial.

In Midnight to 5 AM, WBAP is 8th, after KKDA, KLNO (takes a bow) KSOC, KEGL, KBFB, KESS adn KPLX. And that is 12+. There are an average of 3,500 persons listening in that time period. In Morning drive, there are 41,400 persons, good for 5th after KHKS, KESS, KLUV and KTCK.

Most stations, you know, started running overnights to avoid catastrophes upon trying to turn the transmitter off. There is practically no revenue, if any, and nearly no audience.

Out of market audience is small and not salable, since few advertisers even buy after 7 PM on either AM or FM.

I'm not addicted to the money demo either because that doesn't give you bragging rights. Someone told me that the Top 6 stations generally have the bragging rights unless you lead your format battle and that is WBAP, the second 6 stations are in the middle, and the bottom 6 should be thinking format change because they are in trouble period.

Gibberish.

WBAP's final score is stable and strong and beats it's competition by miles and you simply won't acknowledge that.

It's 18th 25-54 in this trend. That is frightening.

You also won't acknowledge the strong winning streak by KFYI either. Your Co-horts won't convince the CC suits to put KFYI on FM....why...it ain't broke...even if KTAR beat KFYI by .6 in 25-54 that is not a huge lead and if KTAR isn't growing anymore and it isn't 12+...why risk changing KFYI right now. KFYI won at the finish line and you refuse to see that.

It's losing 25-54, where the money is. You can bet SA is looking at that, and making growling noises.

Overall, it's just the problems of being an AM news talker: nearly no under-45, vulnerable to FM news/talk and ageing every year.

 

[little1]

Seems to me that you don't care about ratings and just about where your revenue is.

Probably because we've all seen instances (like The Oasis) where a station is flipped not based on ratings success, but rather on lack of revenue success.

WBAP's final score is stable and strong and beats it's competition by miles and you simply won't acknowledge that.

It all depends on who you think their competition is. You think it's the other News/talk stations. In my book, it's EVERY other radio station. If you can access Arbitron, get into PD advantage and see who they share listeners with. Yes it's (IIRC) KLIF, KRLD, Ksky, etc, but it's also a lot of KTCK, some KLUV, some KVIL, etc. They're competing with every other station out there to entertain listeners. And in both 12+ and 25-54 they're not beating everybody by miles. 25-54 they should be embarassed at what weak stations are beating them...

 

[davideduardo]

If you can access Arbitron, get into PD advantage and see who they share listeners with. Yes it's (IIRC) KLIF, KRLD, Ksky, etc, but it's also a lot of KTCK, some KLUV, some KVIL, etc. They're competing with every other station out there to entertain listeners. And in both 12+ and 25-54 they're not beating everybody by miles. 25-54 they should be embarassed at what weak stations are beating them...

Sharing by WBAP P1's (loyalists)

KSKY 10%
KRLD 7%
KLUV 6%
KAAM 5%
KLIF 5%
KLTY 5%
KCBI 4%
KERA 3%
KDGE 2%
KESN 2%
KPLX 2%
KSCS 2%
KTCK 2%
KZPS 2%
WRR 2%