I know I am old, 50+, but part of my nostalgia is for the true variety Top 40 radio offered in the 60's through mid-80's. I loved how a sappy yet foot-tapping Tony Orlando & Dawn song would segue into Led Zeppelin, then Stevie Wonder, then some funk, early disco, R&B, a love song, soft rock, hard rock, power ballad, etc.! It has been a revelation to listen to some of the airchecks of WRKO, WABC New York, and other classic stations of that era. That being said, I LOVED how stations like WRKO and pre-all-news WBZ would gradually increase the Christmas spirit by peppering their usual mix of Top 40 & recent oldies with Christmas songs. Around Dec. 1, a few days after the turkey soup and turkey sandwiches FINALLY were gone, a touch of Jingle Bell Rock or Rockin' Around the Christmas Tree was like the return of a long-lost friend. By the 15th, the mix had increased from about 10% to about 30-35%, then by the 22rd close to half. On Christmas Eve afternoon, on BZ's last deejay shift, all the songs were Christmas, between listeners hamming it up at the Downtown Crossing remote truck. The final step was WBZ's 24 straight hours starting at 6 P.M. WRKO continued the blend through Christmas Day. Northeast Airchecks.com has a classic Mike Addams Christmas Day track in which he sounds so relaxed, probably after enjoying a little too much cheer prior to his shift.
Now of course, with Internet radio and Music Choice, among others, we have seasonal music available all the time. I would love to see one of the major Boston stations adopt the retro approach mentioned above as a return to a more relaxed easing into the Christmas season. This now-unique approach may even result in some ratings rewards! Sound impossible? Not really. The oldies stations have recently been delving into Barry Scott Lost 45-type songs and more one-hit wonders from the 70's and 80's. WCBS-FM in New York and WODS here have been playing a lot of "A-has" by the likes of Argent and Dexy's Midnight Runners, not to mention an occasional play of A-Ha's one hit.