Who will take on Rock in New York?

[leethalweapon]

You put this format on a NYC signal and you write off 99 percent of the city's black, Asian and Hispanic populations. That's a lot of ears. You may not like Nicki Minaj, Pitbull, etc., but their songs attract listeners of all ethnicities, in the city and in the suburbs. Alternative rock doesn't cross over, and the harder it gets the more it drives off female listeners. That's a fatal combination in New York City. Country -- which also is unlikely to pop up on 94.7 because of its lack of ethnic appeal -- has a better chance of doing so because it skews female, and Madison Avenue is most comfortable selling to women.

I would be curious to see the breakdown of the audience of WRXP v2. I've been hearing that todays Alternative format is female friendly, particularly with the amount of AAA product that has crossed over, which later goes on (in a lot of cases) to Hot A/C and CHR.

 

[CTListener]

If it's programmed like Radio 104.5 in Philly then it will gather both males & females to the format. The signal of 94.7 covers more of a less ethnically diverse area such as Upper Passaic County, Sussex, Morris, Somerset, parts of Hunterdon, you really aren't seeing the signal hit union or any of those areas. I still think Alternative over Country. Whose to say also that those who live in ethnically populated areas don't like alternative rock music? Music isn't defined by race you know.

It's one-way traffic, for the most part. Plenty of white fans of rap, few black fans of country. Plenty of white fans of classic soul, few black fans of classic rock. And ethnic populations whose cultures have a tradition of rhythmic music -- Caribbean, African -- gravitate toward rhythmic music in their adopted countries. Modern and alternative rock has a beat, but it's not a dance beat in the African/Caribbean tradition and is out of that demographic's musical comfort zone. Yes, there are exceptions, but you can't sell advertisers on exceptions.

 

[XCountry285]

Rock music emerged out of blues and rock also influenced hip hop as well. so there is a dance beat to it. See 80s New Wave music, current stuff: Alex Clare's Too Close, Neon Trees, Foster The People, Skrillex, fun. Panic! At The Disco Gym Class Heroes (anything from Travie McCoy)