Raider57 said:
Island 94.3 did!
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Who Won't Make It Thru 2011?
- Thread starter radiolives
- Start date
Island 94.3 did!
Scott - Thank you for your comment as it is much appreciated.
You said your point was not a programming concern but rather, instead, focused on the WOR / WABC respective morning shows, and you had further stated that I had missed your point regarding John Gambling and Don Imus. In all fariness I went back to re-read your original comment on the issue and have included it here in italics for easy reference. My comments follow each sentence or paragraph from your original post.
Listening to WOR-(st managed radio) is like listening to a radio station from the '60s, so old fashioned no Jingles, Promos etc.
I interpret the above sentence to be a statement relating to programming and station imaging as you say the overall station sound is dated to the 1960s. There is no mention here of either morning shows, but rather you give reference to WOR as a whole.
Savage and Malzberg has been the only positive result for WOR despite it being poorly managed.
Once again, the above sentence is giving reference to programming although you do specifically mention two programs - Michael Savage and Steve Malzberg. You also made a blanket statement that WOR is poorly managed which falls under overall management and implied programming since the statement follows a previous statement relating to two specific programs.
The only morning "local" morning show in town John Gambling on WOR is behind Imus in the ratings, that tells more about WOR than about the show's content.
This is the first reference given to Gambling or Imus. However, I apologize that I failed to recognize the two respective morning shows, alone, as your thesis. You stated "...that tells more about WOR than about the two shows..." which, again, implies the problem is with WOR programming and management and not with any particular singular program. However, to specifically address the morning show question, I believe the main reason Imus has performed better than Gambling is because Imus has greater name recognition, having been on WNBC since the early 70s and later WFAN prior to joining WABC (On a sidenote, I personally prefer Gambling over Imus).
Why doesn't WOR try to become a major player by moving into the modern era? It baffles the entire industry.
Again, this appears to me to be a question regarding WOR's overall programming, business and management model beyond simply a question regarding either Gambling's or Imus' respective morning shows or any particular program but rather a question about WOR as a whole.
As for giving Gambling a competitive advantage over Imus, I have stated all along, if WOR were to add an FM simulcast, WOR's overall ratings will vastly improve in the 25 - 54 adult demo, including John Gambling's morning show, which no doubt will surpass Don Imus and WABC in cume, AQH, TSL and in general total listening, hence bringing WOR into the 21st century as you suggest WOR should do.
You said your point was not a programming concern but rather, instead, focused on the WOR / WABC respective morning shows, and you had further stated that I had missed your point regarding John Gambling and Don Imus. In all fariness I went back to re-read your original comment on the issue and have included it here in italics for easy reference. My comments follow each sentence or paragraph from your original post.
Listening to WOR-(st managed radio) is like listening to a radio station from the '60s, so old fashioned no Jingles, Promos etc.
I interpret the above sentence to be a statement relating to programming and station imaging as you say the overall station sound is dated to the 1960s. There is no mention here of either morning shows, but rather you give reference to WOR as a whole.
Savage and Malzberg has been the only positive result for WOR despite it being poorly managed.
Once again, the above sentence is giving reference to programming although you do specifically mention two programs - Michael Savage and Steve Malzberg. You also made a blanket statement that WOR is poorly managed which falls under overall management and implied programming since the statement follows a previous statement relating to two specific programs.
The only morning "local" morning show in town John Gambling on WOR is behind Imus in the ratings, that tells more about WOR than about the show's content.
This is the first reference given to Gambling or Imus. However, I apologize that I failed to recognize the two respective morning shows, alone, as your thesis. You stated "...that tells more about WOR than about the two shows..." which, again, implies the problem is with WOR programming and management and not with any particular singular program. However, to specifically address the morning show question, I believe the main reason Imus has performed better than Gambling is because Imus has greater name recognition, having been on WNBC since the early 70s and later WFAN prior to joining WABC (On a sidenote, I personally prefer Gambling over Imus).
Why doesn't WOR try to become a major player by moving into the modern era? It baffles the entire industry.
Again, this appears to me to be a question regarding WOR's overall programming, business and management model beyond simply a question regarding either Gambling's or Imus' respective morning shows or any particular program but rather a question about WOR as a whole.
As for giving Gambling a competitive advantage over Imus, I have stated all along, if WOR were to add an FM simulcast, WOR's overall ratings will vastly improve in the 25 - 54 adult demo, including John Gambling's morning show, which no doubt will surpass Don Imus and WABC in cume, AQH, TSL and in general total listening, hence bringing WOR into the 21st century as you suggest WOR should do.
@jmtillery
I appreciate your patience with me...
I cant clearly state my point since English is not my first spoken language so i keep changing diff words and grammar so its confusing.
My main point IS about programming as a whole!! The reason i point out the morning shows is because i don't believe were WOR to change to SOUND like WABC (meaning "not 1960 sound") that suddenly Joan Hamburg will beat Rush... But surely Gambling would beat Imus!
Can you explain why WOR sounds like its not even coming out from a STUDIO ?? Even lower rated weak signal station like 970 (the apple) sounds more professional up to date (now i hope you get what's bothering me)
Imus being a national figure is (in my opinion) not the reason him winning!! In not one radio market do you have a national driven show beat the local oriented show!! (Thats of course if the local show is not on a WOR look alike station...)
In top markets they even delay Hannit'y show for a local show (WLS Chicago) cuz they know he cant compete with local WGN. You keep saying WOR should move to FM, I say WOR should focus first to sound like an AM station (WCBS,WINS,WABC,WFAN.....)
And btw it must be that Malzberg is doing his show from a diff kind of studio, he comes across much better than Gambling/Hamburg. Thats why i can listen to him and maybe thats why he beats hannity in some demos. (Steve said it on his show i think women listeners 25-54, if i remember correctly)
I appreciate your patience with me...
I cant clearly state my point since English is not my first spoken language so i keep changing diff words and grammar so its confusing.
My main point IS about programming as a whole!! The reason i point out the morning shows is because i don't believe were WOR to change to SOUND like WABC (meaning "not 1960 sound") that suddenly Joan Hamburg will beat Rush... But surely Gambling would beat Imus!
Can you explain why WOR sounds like its not even coming out from a STUDIO ?? Even lower rated weak signal station like 970 (the apple) sounds more professional up to date (now i hope you get what's bothering me)
Imus being a national figure is (in my opinion) not the reason him winning!! In not one radio market do you have a national driven show beat the local oriented show!! (Thats of course if the local show is not on a WOR look alike station...)
In top markets they even delay Hannit'y show for a local show (WLS Chicago) cuz they know he cant compete with local WGN. You keep saying WOR should move to FM, I say WOR should focus first to sound like an AM station (WCBS,WINS,WABC,WFAN.....)
And btw it must be that Malzberg is doing his show from a diff kind of studio, he comes across much better than Gambling/Hamburg. Thats why i can listen to him and maybe thats why he beats hannity in some demos. (Steve said it on his show i think women listeners 25-54, if i remember correctly)
scott5 said:
Scott - I didn't realize that English is not your first language, so I accept full responsibility for any misunderstanding in the communication effort between you and I.
Regarding WOR revamping its sound to be more like WABC, you bring up very good points. There are advantages and disadvanages either way, and I am not necessarily disagreeing with you. What I am saying is the current WOR presentation, although it may very well be "60s" oriented, gives WOR a unique style and sound unlike any of the other market contenders. To me WOR is New York with its heritage call letters, local programming and imaging.
The real question is does WOR management want WOR to be a totally local New York radio station, or do they want AM 710 to be a virtual WABC clone? Again, there are obvious advantages and disadvantages to either method.
On the one hand, over time WOR will be in high demand as a local radio station. I define local as being completely local and live during morning drive, midday, afternoon drive and early evenings while overnights and select weekend dayparts are fine with syndication. This, however, is a very expensive undertaking and it would have to be determined early in the planning stages if the ad revenues will offset the cost associated with operating a totally local station and turn a reasonable ROI and profit margin in the process.
On the other hand, syndication is relatively inexpensive in comparison to operating local. The profit margins are usually higher with a bigger ROI when a station uses syndicated programs, many or which can be bartered (Rush and Hannity are exceptions to the barter method). In WOR's case, Buckley Broadcasting is using both syndication and local programming and is also syndicating its own programming through the successful WOR Radio Network. By way of example, Dr. Joy Browne is one of the bigger winners for the WOR Radio Network. The network, or course, opens many more advertising doors for WOR, WOR Radio Network and Buckley Broadcasting as national ads are sold on the network and WOR radio in addition to local and regional retail and agency advertising.
What it comes down to is can Buckley Broadcasting realize a much higher ROI and profit margin, and if so, at what cost, by implementing a WABC style presentation or is WOR better off remaining as it is?
Not long ago, there was speculation that CC would purchase WOR and flip it to Rush Radio. Fortunately, that's not about to happen!
IMHO, WABC consistently beats WOR in the ratings because the latter sounds much like the former. It may be an expensive proposition, but if WOR changed their sound and took their programming mostly local, they'd take a big chunk out of WABC. Buckley isn't going in that direction. They're content to make a living.
IMHO, WABC consistently beats WOR in the ratings because the latter sounds much like the former. It may be an expensive proposition, but if WOR changed their sound and took their programming mostly local, they'd take a big chunk out of WABC. Buckley isn't going in that direction. They're content to make a living.
radioguy39nj said:Not long ago, there was speculation that CC would purchase WOR and flip it to Rush Radio. Fortunately, that's not about to happen!
IMHO, WABC consistently beats WOR in the ratings because the latter sounds much like the former. It may be an expensive proposition, but if WOR changed their sound and took their programming mostly local, they'd take a big chunk out of WABC. Buckley isn't going in that direction. They're content to make a living.
"The latter sounds much like the former"
How so ? WOR has 8 hours local talk including Malzberg (who does local topics even tho he is on the WOR network) WABC only 2 hours local by a guy delivered to us from Phoenix... WOR has one problem, and its not their content. They need to invest in a new studio that will upgrade to quality sound. Maybe i'm alone on this issue, i have music ears and i cant stand listening to WOR sound quality. WCBS WABC WINS WFAN WEPN WMCA all have good quality sound, where did WOR get stuck ??
scott5 said:
Scott - You bring up excellent points, and I completely agree that any station, including WOR, should always invest in having the absolute best sound quality and technical advancements in its audio chain. Within the three major departments or divisions in every radio station I have ever managed or owned, I have always prioritized each division in the same order as follows:
First: Technical / Engineering
Second: Programming/Imaging
Third: Sales / Marketing / Promotions
A station can have the best sales force and progamming in the world, but it means very little if the audio chain, or product delivery method, is lacking superior quality or if the station has a less than competitive market signal.
Programming is next, otherwise without superior programming (or product in demand), the sales force really has nothing much to sell and market. If a station is going to "copy" a competitor, then it is imperative that the copying station is superior to the competitor in how its programming is delivered and presented to the market. Otherwise the newer station is giving the marketplace no real reason to change listening habits.
Once the technical and programming portions of a station are in place, then, and only then, does the sales force have something to sell that the market actually wants to buy.
In the case of WOR, perhaps the audio chain simply needs some adjusting. I am not aware of what actual equipment WOR has in use at the moment although I do know Buckley Broadcasting paid millions in $$$ to move the directional antenna and tower location several years ago. Some have claimed that WOR's signal is subject to more congestion after the move, namely due to the newer towers being a little shorter than the original towers. This, or course, will have a direct affect on sound quality as much as any other equipment in the audio chain.
scott5 said:radioguy39nj said:Not long ago, there was speculation that CC would purchase WOR and flip it to Rush Radio. Fortunately, that's not about to happen!
IMHO, WABC consistently beats WOR in the ratings because the latter sounds much like the former. It may be an expensive proposition, but if WOR changed their sound and took their programming mostly local, they'd take a big chunk out of WABC. Buckley isn't going in that direction. They're content to make a living.
"The latter sounds much like the former"
How so ? WOR has 8 hours local talk including Malzberg (who does local topics even tho he is on the WOR network) WABC only 2 hours local by a guy delivered to us from Phoenix... WOR has one problem, and its not their content. They need to invest in a new studio that will upgrade to quality sound. Maybe i'm alone on this issue, i have music ears and i cant stand listening to WOR sound quality. WCBS WABC WINS WFAN WEPN WMCA all have good quality sound, where did WOR get stuck ??
Joe Crummey local on WABC is an audition for national syndication. Malzberg on WOR may do NY centric topics, but there's the rub, he's still talking to an audience outside of NY.
And yes, WOR's sound quality leaves much to be desired! That's the first thing that needs to be updated!
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