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Who's Filling The 1970s Void? What Other Moves May Happen?

jabba17

jabba17

I'm not predicting anything dramatic, but here is what I see happening:

1) River tweaks harder, newer, and deeper, but not by much, to better compete with Rock100.5. Expect more 90s not-too-alt AOR and more harder stuff.
2) Dave continues to add 70s/80s alt into their playlist, and diversify their playlist with additional middlebrow album rock.

These may be "do or die" times for Rock100.5 and Dave...if these tweaks don't work expect something to open up.

3) Journey adds 70s and reduces 90s.

4) If Dave finally gets the AAA mix right and starts getting ratings, would this spell the end of [email protected] in favor of TOC (assuming 99X loses listeners to Dave)? Would Cumulus be more likely to reintroduce TOC without having to worry about overlap with AGH?

One thing I found out recently is that River and Rock100.5 listeners like both stations almost equally, with Dave and Journey(!) also being popular second choices. If Dave got a little less pretentious, they could pick off some of River's and/or Rock100.5's listeners. That could be fatal to Rock100.5...or fatal to Dave if it doesn't work out.
 
Come to Columbus, Ohio. You are guaranteed an oldies fix here. 93.3 plays 60's through 80's oldies. 101.7 calls itself Classic hits but plays quite a bit of 60's through 80's including the hair bands . 103.5/104.3 simulcast plays 70's through 90's oldies and 103.9 plays dial globals classic hits format. Take these along with 2 classic rock stations you can pretty much get your oldies fix. And if you have any relatives into country music we have 4 of those too. Hopefully Cox or CBS Radio will bring classic hits back to you.
 
the marv said:
Come to Columbus, Ohio. You are guaranteed an oldies fix here. 93.3 plays 60's through 80's oldies. 101.7 calls itself Classic hits but plays quite a bit of 60's through 80's including the hair bands . 103.5/104.3 simulcast plays 70's through 90's oldies and 103.9 plays dial globals classic hits format. Take these along with 2 classic rock stations you can pretty much get your oldies fix. And if you have any relatives into country music we have 4 of those too. Hopefully Cox or CBS Radio will bring classic hits back to you.
Click to expand...

I hope "the marv" Atlanta is a massive market not to have this format...
 
the marv said:
Come to Columbus, Ohio. You are guaranteed an oldies fix here. 93.3 plays 60's through 80's oldies. 101.7 calls itself Classic hits but plays quite a bit of 60's through 80's including the hair bands . 103.5/104.3 simulcast plays 70's through 90's oldies and 103.9 plays dial globals classic hits format. Take these along with 2 classic rock stations you can pretty much get your oldies fix. And if you have any relatives into country music we have 4 of those too. Hopefully Cox or CBS Radio will bring classic hits back to you.
Click to expand...

Brent, the marv is right about Columbus. When I went through there a couple of hours ago pretty much ALL of the stations there play 80's. Oldies 93.3 is what I mostly listened too and they are a great station. They've been around for less than a year and their ratings have been very impressive. Of course, there's also TOC on AM 1270 and I had to listen to that too. If one station isn't playing something you like just hit the scan button and one of the stations there WILL be playing something you like.
 
jabba17 said:
4) If Dave finally gets the AAA mix right and starts getting ratings, would this spell the end of [email protected] in favor of TOC (assuming 99X loses listeners to Dave)? Would Cumulus be more likely to reintroduce TOC without having to worry about overlap with AGH?

If Dave got a little less pretentious, they could pick off some of River's and/or Rock100.5's listeners. That could be fatal to Rock100.5...or fatal to Dave if it doesn't work out.
Click to expand...

You're sending a really convulted message to Dave here - if they lean Alternative, they can take listeners from 99X - if they lean Classic Rock (i. e. less pretentious), they can take listeners from Rock 100.5/The River

Problem is, they've literally tried both strategies, and neither one resulted in higher ratings

Dave's ratings started to slide when Lindy took over Star - I literally remember one book where Dave slipped exactly as much as Star rose

IMO if Dave wants ratings up, they need to lean Hot AC, like Cities 97 in Minneapolis (the highest rated AAA station in the country)
 
IT_Guru said:
the marv said:
Come to Columbus, Ohio. You are guaranteed an oldies fix here. 93.3 plays 60's through 80's oldies. 101.7 calls itself Classic hits but plays quite a bit of 60's through 80's including the hair bands . 103.5/104.3 simulcast plays 70's through 90's oldies and 103.9 plays dial globals classic hits format. Take these along with 2 classic rock stations you can pretty much get your oldies fix. And if you have any relatives into country music we have 4 of those too. Hopefully Cox or CBS Radio will bring classic hits back to you.
Click to expand...

Brent, the marv is right about Columbus. When I went through there a couple of hours ago pretty much ALL of the stations there play 80's. Oldies 93.3 is what I mostly listened too and they are a great station. They've been around for less than a year and their ratings have been very impressive. Of course, there's also TOC on AM 1270 and I had to listen to that too. If one station isn't playing something you like just hit the scan button and one of the stations there WILL be playing something you like.
Click to expand...

I know, I wish we had that choice in this MAJOR market. Just proves radio does not care about the public anymore and who pays their salary.
 
I've been like you guys on wanting a second true CHR station here to go up against longtime WNCI like you do against Q100.
 
atlantaboy said:
jabba17 said:
4) If Dave finally gets the AAA mix right and starts getting ratings, would this spell the end of [email protected] in favor of TOC (assuming 99X loses listeners to Dave)? Would Cumulus be more likely to reintroduce TOC without having to worry about overlap with AGH?

If Dave got a little less pretentious, they could pick off some of River's and/or Rock100.5's listeners. That could be fatal to Rock100.5...or fatal to Dave if it doesn't work out.
Click to expand...

You're sending a really convulted message to Dave here - if they lean Alternative, they can take listeners from 99X - if they lean Classic Rock (i. e. less pretentious), they can take listeners from Rock 100.5/The River

Problem is, they've literally tried both strategies, and neither one resulted in higher ratings
Click to expand...
Yes. Dave is indeed in a pickle. They do seem to be doing a little of both...picking up some classic rock from artists that are simpatico with the existing playlist (prog rock, art rock, etc.), as well as adding more 70s/80s alt (New Wave/classic MTV). I, for one, like the new playlist MUCH better--especially the 70s/80s alt.

I do think the only real alternative to what I describe above is to blow the station up and go straight CHR against Q100 or classic hits. What Cumulus should do is kill [email protected] and put TOC on it. That would really ward off anyone else horning in on the classic hits space, between Journey and TOC. Yes, there would be reception issues with the two translators but we're not talking about that deep a market.

It will be interesting to see how Journey does in the June book, without AGH.
 
^If CBS blows up Dave, Cumulus is going to move 99X to 100.5, though (I'm almost certain) - if Cumulus kills 99X, Dave's ratings will go up - there's no way Atlanta is going to go without both an Alternative and AAA
 
atlantaboy said:
^If CBS blows up Dave, Cumulus is going to move 99X to 100.5, though (I'm almost certain) - if Cumulus kills 99X, Dave's ratings will go up - there's no way Atlanta is going to go without both an Alternative and AAA
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I think ATL can support either an alt or a AAA, but not both, unless the alt is heavy on active rock (which it won't be because of overlap with Project).
 
jabba17 said:
It will be interesting to see how Journey does in the June book, without AGH.
Click to expand...

I don't see the ratings for Journey being any better without AGH. Journey hasn't added a single 70's song and if they play anything that AGH did it might be one or two songs from the 80's.

The River, maybe a very slight increase for a short period until they get tired of the same tired songs over and over and over and over.

Most AGH listeners have more than likely gone to Sirius/XM, internet radio or CD's.
 
atlantaboy said:
^If CBS blows up Dave, Cumulus is going to move 99X to 100.5, though (I'm almost certain) - if Cumulus kills 99X, Dave's ratings will go up - there's no way Atlanta is going to go without both an Alternative and AAA
Click to expand...

If CBS blows up Dave they win by owning a format they love and excel at and Cumulus wins by "owning" the classic/AAA crowd. I think that was a (small) part of the Cumulus calculus to blow up AGH.

But Clear Channel could screw up a CBS Classic Hits by preemptively moving The Bull to 105.3 and launching Classic Hits on a big signal at 94.9. That would not only keep dave-fm around for their fans who are not sales people at the station, but also continue the lame war of 1.5 shares that dave and 100.5 are having. It would also help Kicks/Cumulus maybe in the north as the WBZY signal isn't a big as WUBL.

Either way Cumulus is being smart...wow...but my money is on a CBS launch sometime this summer.
 
crguy said:
atlantaboy said:
^If CBS blows up Dave, Cumulus is going to move 99X to 100.5, though (I'm almost certain) - if Cumulus kills 99X, Dave's ratings will go up - there's no way Atlanta is going to go without both an Alternative and AAA
Click to expand...

If CBS blows up Dave they win by owning a format they love and excel at and Cumulus wins by "owning" the classic/AAA crowd. I think that was a (small) part of the Cumulus calculus to blow up AGH.

But Clear Channel could screw up a CBS Classic Hits by preemptively moving The Bull to 105.3 and launching Classic Hits on a big signal at 94.9. That would not only keep dave-fm around for their fans who are not sales people at the station, but also continue the lame war of 1.5 shares that dave and 100.5 are having. It would also help Kicks/Cumulus maybe in the north as the WBZY signal isn't a big as WUBL.

Either way Cumulus is being smart...wow...but my money is on a CBS launch sometime this summer.
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I hope you are right, Dave is a massive disaster................
 
But why would Clear Channel move Bull or even try Classic Hits when they already tried Oldies which only lasted two years? IF CC did try Classic Hits and made it like Majic 105.7 in Cleveland it would be an awesome station. I think I would rather have CBS do Classic Hits than CC given CBS track record with supporting the format.

Brent, Oldies 106.1 on iheart radio is taking requests. You should check out Tom Kent and his all request hour on Manic 105.7 tonight from 10-11.
 
IT_Guru said:
But why would Clear Channel move Bull or even try Classic Hits when they already tried Oldies which only lasted two years? IF CC did try Classic Hits and made it like Majic 105.7 in Cleveland it would be an awesome station. I think I would rather have CBS do Classic Hits than CC given CBS track record with supporting the format.

Brent, Oldies 106.1 on iheart radio is taking requests. You should check out Tom Kent and his all request hour on Manic 105.7 tonight from 10-11.
Click to expand...

Thanks, this is the one I like...

http://loudcaster.com/channels/929-pop-gold-radio
 
"But why would Clear Channel move Bull or even try Classic Hits when they already tried Oldies which only lasted two years? IF CC did try Classic Hits and made it like Majic 105.7 in Cleveland it would be an awesome station. I think I would rather have CBS do Classic Hits than CC given CBS track record with supporting the format."


It seems like Classic Hits made a huge comeback when PPM came into play. So what used to be the "Oldies station" with the diary system now becomes the 60s-80s station for PPM parents in their 30s-50's in the car with their young kids. And on a full signal with live and LOCAL personalities the format has been reborn.

BTW Tom Kent and his "live on tape" request show isn't live or local. Maybe good for small markets, but not Market #9.
 
If I was 1010 WGUN I would be on Scott Shannon's True Oldies Channel.* It is summer time so 1010 will have maximum 50 KW or 45KW (critical hours) power. Then secure a translator while working on the 25KW night signal. I know the TOC has an older audience, but an older audience is better than what they have now!

* A few billboards would help out tremendously.
 
secondchoice said:
If I was 1010 WGUN I would be on Scott Shannon's True Oldies Channel.* It is summer time so 1010 will have maximum 50 KW or 45KW (critical hours) power. Then secure a translator while working on the 25KW night signal. I know the TOC has an older audience, but an older audience is better than what they have now!

* A few billboards would help out tremendously.
Click to expand...

WGUN literally has no audience after they dropped the old skool soul, which I personally like and knew alot of peeps who listened.
 
BRENT said:
secondchoice said:
If I was 1010 WGUN I would be on Scott Shannon's True Oldies Channel.* It is summer time so 1010 will have maximum 50 KW or 45KW (critical hours) power. Then secure a translator while working on the 25KW night signal. I know the TOC has an older audience, but an older audience is better than what they have now!

* A few billboards would help out tremendously.
Click to expand...

WGUN literally has no audience after they dropped the old skool soul, which I personally like and knew alot of peeps who listened.
Click to expand...
Does WGUN even encode for PPM? I wonder how they are doing ratings-wise with their progtalk.
 
With 92.9 Dave FM flipping to Sports, Cumulus should move 99X from 98.9 to 100.5 (X100.5) and re-launch Atlanta's Greatest Hits on 98.9!
 
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