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WHTT ADDS 90s

Radio just recycles the same playlists and changes the packaging. Oldies, Classic Rock/Hits, JACK, BOB, MIX, and on & on.
The "NEW" WBUF (Former JACK) is just another rehash of the same stuff...

If people like it, that's what you do. It's really very simple. McDonalds tried selling salads, but people want burgers.
 
Looking at the WHTT playlist; it is essentially what JACK was. Pop/Rock Hits from mainly the 70s - 90s. There are still some 60s titles in the list posted online.

Radio just recycles the same playlists and changes the packaging. Oldies, Classic Rock/Hits, JACK, BOB, MIX, and on & on.
The "NEW" WBUF (Former JACK) is just another rehash of the same stuff...
You got it the same boring songs over and over again. Traditional radio is killing itself because I-Heart, Entercom, Beasley and all of the other big radio corporations want to someday do away with the expense that traditional radio has become, just imagine how much electricity a traditional radio station uses to send out a signal into the air, with streaming you don’t have to worry about that expense. Many AM stations are beginning to sell the land that their antenna farms are on, the land is worth more than the radio station itself. Most every station is now streaming its cheaper and will eventually become very profitable. I predict that in the next 10-20 years traditional radio will be thinned out to bare bones.
 
If people like it, that's what you do. It's really very simple. McDonalds tried selling salads, but people want burgers.
McDonalds does sell salads. Just not during covid, but they normally do. A lot of restaurants have a limited menu because of the virus. So that’s not a good analogy.
 
You got it the same boring songs over and over again. Traditional radio is killing itself

And you keep saying the same boring thing over and over again, and it's still not true. This is not a "corporate radio thing." As I said adding more songs to the playlists, hiring more staff, adding more formats, spending more money isn't what this is about.
 
>>>>>Looking at the WHTT playlist; it is essentially what JACK was. Pop/Rock Hits from mainly the 70s - 90s. There are still some 60s titles in the list posted online.

Radio just recycles the same playlists and changes the packaging. Oldies, Classic Rock/Hits, JACK, BOB, MIX, and on & on.
The "NEW" WBUF (Former JACK) is just another rehash of the same stuff...<<<<<


No, it's not really that similar to JACK-FM. Jack doesn't use DJs or jingles. WHTT has DJs during the day and the syndicated John Tesh in the evening.

Jack doesn't play many non-rock songs. Well, I guess WHTT doesn't either. Looking at a recent playlist, everyone is white and almost everyone is male. Most Classic Hits stations at least play a few artists of color. WCBS-FM NYC has a couple of dance songs per hour. But WHTT's playlist is a bit more pop-leaning than Jack. I see Pat Benatar and the Doobie Brothers. It's also a bit older. I see Brown Eyed Girl, which may be the only 60s song that most Classic Hits stations play. But Jack doesn't play it.

WHTT is also more familiar than Jack. Some songs on Jack were mostly rock station hits. At least WHTT is nearly all Top 40 hits, although most were also hits on rock stations too.
 
1990 was 31 years ago. Is the average 30 Something listening to 90s music? Radio is playing a losing game with this nonsensical approach. How does adding 90s music get younger demos?

A 35-45 year old might be listening to any number of genres from 1966 to the present. The average Classic Rock/Hits listener probably still thinks Nirvana is a "NEW" band...
It's amazing that you post the same, poorly fleshed out argument across multiple threads.

If playing 80's/90's music is as bad as you say it is, why do most major market leading stations playing that music do so well? Why are classic hits/classic rock/etc stations so successful, and in most cases is beating stations playing new music?

If it's not your thing, don't listen to it. Stop beating a dead horse already.
 
If playing 80's/90's music is as bad as you say it is, why do most major market leading stations playing that music do so well? Why are classic hits/classic rock/etc stations so successful, and in most cases is beating stations playing new music?
I never said 80s and 90s music is bad. There is A LOT of great music from that era. I could list hundreds of well known artists that get almost no Radio airplay(or the same one or two songs). If you are talking about Buffalo, WYRK and WBLK are beating the formats that you mention. They play new music...
 
You got it the same boring songs over and over again. Traditional radio is killing itself because I-Heart, Entercom, Beasley and all of the other big radio corporations want to someday do away with the expense that traditional radio has become, just imagine how much electricity a traditional radio station uses to send out a signal into the air, with streaming you don’t have to worry about that expense. Many AM stations are beginning to sell the land that their antenna farms are on, the land is worth more than the radio station itself. Most every station is now streaming its cheaper and will eventually become very profitable. I predict that in the next 10-20 years traditional radio will be thinned out to bare bones.
There is, at this moment, no successful business model for free streaming because of the immense percentage of revenue taken by the music licensing requirements that AM and FM do not have to pay.

And stations construct playlists based on research. You don't hear more songs because "the other songs" don't have broad enough mass appeal to be played; they offend more people than pleasing them.

In a major market, a few thousand a month for electricity is generally less than the salary of one employee. It's not a big, burdensome expense.

The profit in streaming, so far, is in paid services... or in podcasts where there is no music.
 
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To which I say: Big deal. CFLZ(101.1 More FM)and Toronto's CHBM(Boom 97.3)have had 90s music as part of their playlist since the get-go. And, as I continue to maintain, Boom(and to a lesser extent More FM)do a better job of presenting the format than WHTT does.
Can you listen to boom 97.3 in the US
 
Boom's signal in Buffalo is weak in much of the metro. It's better north of the city, but even listening in the car is spotty in the city or in the eastern and southern 'burbs. In a building you'd better have a decent antenna. It's coverage is not as good as Q-107. It's ratings impact is nil. It likely has more audience north of the escarpment. A lot of Buffalo signals that used to do well in the Toronto metro moved off the high ground in order to strengthen their city-grade signals once the Canadian government effectively shut them out by allowing a spate of low power FMs to override them in Toronto.
 
Boom's signal in Buffalo is weak in much of the metro. It's better north of the city, but even listening in the car is spotty in the city or in the eastern and southern 'burbs. In a building you'd better have a decent antenna. It's coverage is not as good as Q-107. It's ratings impact is nil. It likely has more audience north of the escarpment. A lot of Buffalo signals that used to do well in the Toronto metro moved off the high ground in order to strengthen their city-grade signals once the Canadian government effectively shut them out by allowing a spate of low power FMs to override them in Toronto.
You are correct. I live North of the city. I also listen when I'm traveling from the Buffalo area to Rochester. Signal is quite good in the car.
 
A lot of Buffalo signals that used to do well in the Toronto metro moved off the high ground in order to strengthen their city-grade signals once the Canadian government effectively shut them out by allowing a spate of low power FMs to override them in Toronto.
Also a factor was the Canadian tax authority ruling that ad expenditures on non-Canadian stations could not be "expensed" on income tax returns. That pretty much put a damper on ad buying on US stations.

The work-around, not available then, that apparently at least on Asian language station in NW Washington state is using is to sell ads on a Canadian web stream which, coincidentally and serendipitously, is repeated on a US station that has a signal iN Vancouver.
 
Also a factor was the Canadian tax authority ruling that ad expenditures on non-Canadian stations could not be "expensed" on income tax returns. That pretty much put a damper on ad buying on US stations.

The work-around, not available then, that apparently at least on Asian language station in NW Washington state is using is to sell ads on a Canadian web stream which, coincidentally and serendipitously, is repeated on a US station that has a signal iN Vancouver.
Does 101.1 More FM Sells Advertising to companies in the US
 
Does 101.1 More FM Sells Advertising to companies in the US
I believe that our "resident station owner" in Buffalo can answer that better. There is, however, no blanket tax restriction on Canadian stations selling in the US that I know of. In many border markets to the south, Mexican stations behave just like US stations selling in El Paso or San Diego or Laredo or McAllen/Brownsville and other locations.
 
Any of our Buffalo posters hearing WHTT on 98.9? Cumulus has filed for a license to cover for the 98.9 construction permit, which is a translator of WBBF 1120, which as far as I know is still a WHTT simulcast. The 98.9 signal is coming from the 103.3/1400 site at Fillmore and Kensington, or so the permit says.

(Was I just in Buffalo yesterday? Yes. Did I think to check 98.9? No, I did not...)
 
And most of us don't care if a listener asks Alexa for us or uses a radio or a smartphone. We are not in the transmitter and antenna business.


So true. Which is why every radio station peppers each quarter hour with "...tell your smart speakers to play..." and/or "...Alexa play..." and "...download the W*** app and qualify to win great prizes and get the latest artist news..." It's a proper strategy. But honestly and without malice, the app usually isn't anything special. The "push" notifications quickly lead to turning off notifications which essentially nulls the app's purpose. A significant portion of information most stations peddle can be found on TMZ and other social media intensive on-line news sources that are far better and more defined.

fybush said:
Any of our Buffalo posters hearing WHTT on 98.9? Cumulus has filed for a license to cover for the 98.9 construction permit, which is a translator of WBBF 1120, which as far as I know is still a WHTT simulcast. The 98.9 signal is coming from the 103.3/1400 site at Fillmore and Kensington, or so the permit says.

Yes. Barely audible at Transit and Lawson southeast of Buffalo.
 
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A significant portion of information most stations peddle can be found on TMZ and other social media intensive on-line news sources that are far better and more defined.

Absolutely, no one's saying it's exclusive reporting. What they do is collate and curate the content based on the station audience's obvious preference, saving them from doing the search themselves. People subscribe to lists and newsletters all the time. This is one of those things.
 
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