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WHUD

Westchester is in the NY Metro, and if you squint hard enough you can see WHUD in the ratings, so seems valid here... Not sure if they went in-house but parent company Pamal did not renew with iHeart's TotalTraffic and white label/NBC Radio news service in 2024. Mentioned over the air by Jimmy Fink on 107.1 The Peak ahead of Mike Barker's final report there. Traffic in particular seems like an out of town work in progress; lot's of areas you wouldn't normally hear being reported on, and alternate, seldom-used names of roads (calling it the Briarcliff-Peekskill Parkway instead of 9A said no one I've ever met in Westchester!).
 
Westchester is in the NY Metro, and if you squint hard enough you can see WHUD in the ratings, so seems valid here... Not sure if they went in-house but parent company Pamal did not renew with iHeart's TotalTraffic and white label/NBC Radio news service in 2024. Mentioned over the air by Jimmy Fink on 107.1 The Peak ahead of Mike Barker's final report there. Traffic in particular seems like an out of town work in progress; lot's of areas you wouldn't normally hear being reported on, and alternate, seldom-used names of roads (calling it the Briarcliff-Peekskill Parkway instead of 9A said no one I've ever met in Westchester!).
Well Thanx Scott C for the Great info & answer to my Question I Really appreciate it. And thanx to everyone else who took the time to reply as well. Have a great Weekend
 
...Traffic in particular seems like an out of town work in progress; lot's of areas you wouldn't normally hear being reported on, and alternate, seldom-used names of roads (calling it the Briarcliff-Peekskill Parkway instead of 9A said no one I've ever met in Westchester!).
I lived in Stamford in the '70s, and had a friend living in Cordtland Manor in the '90s, and had never before heard Route 9A referred to as the "Briarcliff-Peekskill Parkway" until @Scott_C mentioned it. It must be one of those vanity names that locals resist, like the "Jackie Robinson" for the Interboro, or the "Mario Cuomo" for the Tappan Zee. Names that exist only to confuse visitors.
 
I lived in Stamford in the '70s, and had a friend living in Cordtland Manor in the '90s, and had never before heard Route 9A referred to as the "Briarcliff-Peekskill Parkway" until @Scott_C mentioned it. It must be one of those vanity names that locals resist, like the "Jackie Robinson" for the Interboro, or the "Mario Cuomo" for the Tappan Zee. Names that exist only to confuse visitors.
I wonder what lead to Pamal’s decision not to renew. Loyal listeners are now going to here new voices & Names of Roadways they didn’t even know existed. This Could cause the Decision Maker to Say “ What have I done”?
 
@Scott C
I dropped out of radio during the surge of the ownership cluster gobbling and so am out of any sensible 'loop' except the one near the radio for DXing.
Someone here might be able -- gently -- to reboot me into the PPM world as far as ratings are concerned.
E.g. : WHUD shows up , low but steadily, in the Nassau-Suffolk ratings as well. That's curious in itself, inasmuch as WLTW, WALK and WKJY have been fprms of A/C for years out there -- my home town for 20 years. In fact, sister station and former Howard Stern alma mater WSPK does a peek or two out there at times.
My confusion is vis a vis these suburban stations' showing up insistently with low numbers in surveys not in their own backyards. It doesn't seem logical (to me, anyway) that stations such as WHUD, The Boss in Long Branch, or WDHA, WHTG, WXPK, WMGQ and the occasional WJLK et al would subscribe to the 'NYC' results to get such scant acclaim.
Is the appearance of these stations in books -- counties removed from their various turfs -- the result of some company group discount deals? Maybe in part a PPM / commuter factor? Ventures in hope for a sliver of Big Apple pie?
I could use some help here, folks.
 
@Scott C
I dropped out of radio during the surge of the ownership cluster gobbling and so am out of any sensible 'loop' except the one near the radio for DXing.
Someone here might be able -- gently -- to reboot me into the PPM world as far as ratings are concerned.
E.g. : WHUD shows up , low but steadily, in the Nassau-Suffolk ratings as well. That's curious in itself, inasmuch as WLTW, WALK and WKJY have been fprms of A/C for years out there -- my home town for 20 years. In fact, sister station and former Howard Stern alma mater WSPK does a peek or two out there at times.
My confusion is vis a vis these suburban stations' showing up insistently with low numbers in surveys not in their own backyards. It doesn't seem logical (to me, anyway) that stations such as WHUD, The Boss in Long Branch, or WDHA, WHTG, WXPK, WMGQ and the occasional WJLK et al would subscribe to the 'NYC' results to get such scant acclaim.
Is the appearance of these stations in books -- counties removed from their various turfs -- the result of some company group discount deals? Maybe in part a PPM / commuter factor? Ventures in hope for a sliver of Big Apple pie?
I could use some help here, folks.
Many of those suburban stations are in the huge New York metro which has all of Long Island, a bit of CT and a whole bunch of New Jersey counties. Those stations do well in their area, but not the whole market as they don't cover it all.

Nassau/Suffolk ratings are an extracted subset of the New York City market which includes all of Long Island. That New York market also has several subsets in New Jersey that are published for the needs of local stations there. But they are all in the New York City MSA. Such extracted subsets are for what they call "Embedded Markets".
 
I could use some help here, folks.
I've been suspecting that myself for awhile, Steve. :p:ROFLMAO:

It's New York. People who live on Long Island commute to White Plains or Stamford for work every day, or vice versa. Kids are still in school, or the spouse has a good job locally, so moving to reduce your own commute is out of the question. So you drive more than you'd like for work. Also, some people have sales or service jobs which keeps them on the road all day. Some folks who live in one area have parents, or kids with their own kids, in the other.

What do these commutes have in common? One thing is very few stations cover the entire region. So you have multiple stations on presets. WALK or WKJY for the Island, and WHUD for north of the Sound. Stations with similar music (A/C) and patterns that overlap, like a Venn diagram, though each reaches areas the others can't. So the driver bops back and forth between stations as they move around, just like they might if a song comes on they don't like, or they're getting a traffic report for the area they're leaving, which makes them want to hear one for the area they're headed into.

Now layer on that a driver who's carrying a PPM, which "hears" the embedded codes for whichever station is tuned to. The driver lives on Long Island, the PPM hears WALK or WKJY for awhile and then starts hearing WLTW as s/he transits through Queens, and then WHUD as s/he gets into Westchester. All those listens get logged by the PPM. But since the meter holder lives on Long Island, they're all processed as being heard on Long Island, by stations that subscribe to the New York book.

Does this make any more sense?
 
@Weiserguy
Lol -- yours' and David E's explanations make a lot of sense -- plus adds to my confusion in this parallel manner which I didn't include in my questionnaire.
For years, Long Island stations WALK, WBLI and WBAB use to show in the ubiquitous Big Apple book. And so did the more unlikely WHLI (a directional daytimer) and WJVC (tower closer to Ireland than to Manhattan).
Yet those three 'major' Long Island stations are no shows in recent times. WBAB has had monster numbers recently as well as arguably the best location of any Long Island population exposure. Sure, WALK has been on a slide for a while recently, and WBLI rocks back and forth a lot now. But all three being gone from a book that used to include them is puzzling.
 
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