Howard operates WHUR as a commercial business. Putting college basketball and football on a station targeting women 25-54 would be a tune-out especially in a major market like Washington.
Should they make an exception for the NCAA tournament this week? Perhaps, but tomorrow's game is in afternoon drive and again has major tune-out factor. Howard is well behind other schools in the Washington area in terms of fan bases with Georgetown, University of Maryland, and George Washington well ahead and arguments to be made for University of Virginia and Virginia Tech as well.