Why 95.7 Sports May Work

[Spinner]

It's Entercom, not Entercomm. And you have no idea of the level of cockiness in that company. It took them 4 years to admit they were wrong about country in this market. It will take at least that long before they give up on sports. As for putting baseball or football on KOIT? They're not THAT stupid. And yes it DOES matter which Entercom station airs the games. Entercom wanted to air the Sharks on 95.7 but the team rejected that immediately. That's why hockey still airs on K-Fox and not the sports station.

Entercom, Entercomm... whatever. I think we all have a clue as to their cockiness... just look at the egos at 95.7. If, in fact, the Sharks turned down going to 95.7, I would love to know why. Wouldn't it make more sense to be on a sports station that will probably give you more play and a proper post game? I'm incredibly happy they didn't move from KUFX, but I would love to know why.

 

[radcat]

Why would the Sharks give up a strong South Bay signal on 98.5 (along with a simulcast on 102.1)? The biggest reason every format has failed on 95.7 is because of its weak signal. As for being on a sports station with "more play and a proper post game?" Have you noticed the Game's slanted Giants coverage? The A's post game usually consists of 20 minutes.

 

[geek-orama]

It's Entercom, not Entercomm. And you have no idea of the level of cockiness in that company. It took them 4 years to admit they were wrong about country in this market. It will take at least that long before they give up on sports. As for putting baseball or football on KOIT? They're not THAT stupid. And yes it DOES matter which Entercom station airs the games. Entercom wanted to air the Sharks on 95.7 but the team rejected that immediately. That's why hockey still airs on K-Fox and not the sports station.

ADMIT, or they were willing to give the format a decent chance? I'm remembering that it was Entercom that brought us the original Live 105, KITS, so I'll probably always have a fondness for them. Remember that in those days "modern rock" was only heard on college stations because the major labels weren't pushing it. This meant that in those days the music was coming mostly from indie labels. Gotta give Entercom some credit for going against the grain on that one AND sticking with the format until it took off.

The Entercom that had KITS is not the corporate bureaucracy of today's Entercom. They were a lean nimble company with local control especially with KITS. Now they have a top down management from Philadelphia that just give orders to local management and programming. Obey or be fired.

 

[DavidKaye]

The Entercom that had KITS is not the corporate bureaucracy of today's Entercom. They were a lean nimble company with local control especially with KITS. Now they have a top down management from Philadelphia that just give orders to local management and programming. Obey or be fired.

But it's the exact same company. Joseph Field founded it and his son David Field now runs it. Joseph still has the most shares of stock among individual investors today, followed by David.

 

[1069_KIFR]

Its is time to either change the title of this thread or put it to bed and begin another. I believe it is clear that 95.7 The Game will not work here in the Bay Area.

 

[geek-orama]

The Entercom that had KITS is not the corporate bureaucracy of today's Entercom. They were a lean nimble company with local control especially with KITS. Now they have a top down management from Philadelphia that just give orders to local management and programming. Obey or be fired.

But it's the exact same company. Joseph Field founded it and his son David Field now runs it. Joseph still has the most shares of stock among individual investors today, followed by David.

No it's different. When it owned Live 105 it was small and privately owned. Joe ran it with a small corporate staff. I know. I worked for them then. David is not Joe. A publicly traded company plays to the stock market. The family controls the votes but the free market sets the prices.
With more than 100 stations David has built a huge corporate bureaucracy and corporate bureaucrats tend to make all encompassing decisions that become dictates. The paths of individual stations/ markets are not customized. SF is different than most markets and so their stations are more cookie cutter and less compelling than Pat and Richard's classic Live 105

 

[lifeguardofradio]

The key mistake was hiring a PD from St. Louis who had success only because the format switched to FM. He did nothing to enhance the station especially when it came to hiring and dealing with talent. He came to SF and pissed all over KNBR and mocked them. It backfired and real sports radio listeners wouldn't embrace this message. Now they will spin that new play by play deals as eventually adding up to higher ratings and increased reveune. Not a chance. Time to throw in the towel and give a proven PD with a real track record a chance.

 

[radioguy39nj]

Here's an interesting article from the Mercury News. Despite the issues KGMZ faces, Entercom won't be pulling the plug on 95.7 The Game anytime soon.

http://www.mercurynews.com/athletics/ci_23584334/radio-station-95-7-game-gains-bay-area

 

[DavidKaye]

Here's an interesting article from the Mercury News. Despite the issues KGMZ faces, Entercom won't be pulling the plug on 95.7 The Game anytime soon.

http://www.mercurynews.com/athletics/ci_23584334/radio-station-95-7-game-gains-bay-area

If you folks would go back to July 16 of last year, when I began this thread, I predicted this. Younger people are listening to KGMZ, and in numbers enough to make it an attractive buy. It's not going away anytime soon.

 

[radcat]

I didn't see any numbers for the younger demo's in the article. 25-54 isn't young and 17th place isn't so great. Do you have any tangible evidence that "younger people are listening to KGMZ?"

 

[DavidKaye]

I didn't see any numbers for the younger demo's in the article. 25-54 isn't young and 17th place isn't so great. Do you have any tangible evidence that "younger people are listening to KGMZ?"

Yes. Arbitron's rules prevent my giving numbers. Maybe some columnist will break them out and take the responsibility.

 

[radioguy39nj]

Here's an interesting article from the Mercury News. Despite the issues KGMZ faces, Entercom won't be pulling the plug on 95.7 The Game anytime soon.

http://www.mercurynews.com/athletics/ci_23584334/radio-station-95-7-game-gains-bay-area

If you folks would go back to July 16 of last year, when I began this thread, I predicted this. Younger people are listening to KGMZ, and in numbers enough to make it an attractive buy. It's not going away anytime soon.

And if KGMZ continues to attract younger listeners, KNBR will have to simulcast on FM.

We've seen this situation in both Philadelphia and New York. In Philly, when 97.5 The Fanatic launched, CBS was reluctant to move it's long established AM sports station WIP to FM. When 97.5 gained a foothold, CBS began simulcasting Sportsradio WIP on 94.1 FM. It took CBS nearly two years to realize they had to get WIP to FM. CBS didn't wait nearly as long in New York. Just six months after ESPN moved flagship WEPN to 98.7 FM, CBS acquired 101.9 FM to simulcast WFAN, despite 'FAN's 50 kW blaster AM signal on 660.

KGMZ will never force KNBR out of the sports format. However, IMHO, KNBR should look at its FM options. KNBR will have a problem with younger listeners if they don't get on FM.

 

[Spinner]

I didn't see any numbers for the younger demo's in the article. 25-54 isn't young and 17th place isn't so great. Do you have any tangible evidence that "younger people are listening to KGMZ?"

Yes. Arbitron's rules prevent my giving numbers. Maybe some columnist will break them out and take the responsibility.

It is rather comical that only overall numbers can be posted but demos apparently require NSA level authorization to be viewed. This way, any station that is doing poorly can just point to those super secret numbers that no one knows of.

I don't agree about KNBR needing a FM signal for younger listeners. All the sports fans I know listen in their cars and I've yet to be in a car that doesn't have both FM and AM. Outside of their cars, everyone I know listens using apps like IHeart and TuneIn. Band isn't the issue, signal is. And we all know that KNBR's signal is 1000X more powerful than KGMZ so KNBR will always trounce KGMZ in the books.

 

[DavidKaye]

It is rather comical that only overall numbers can be posted but demos apparently require NSA level authorization to be viewed. This way, any station that is doing poorly can just point to those super secret numbers that no one knows of.

Not comical at all. It's common sense. The age 6+ numbers don't mean anything, but the demographic breakouts and daypart breakouts DO mean a lot to the stations because this is what they use to sell ads. This is what Arbitron is selling. Thus, they protect it very strongly.

 

[Truthiness4DaBray]

I didn't see any numbers for the younger demo's in the article. 25-54 isn't young and 17th place isn't so great. Do you have any tangible evidence that "younger people are listening to KGMZ?"

Yes. Arbitron's rules prevent my giving numbers. Maybe some columnist will break them out and take the responsibility.

Are you a subscriber?

 

[DavidKaye]

Are you a subscriber?

No. I have access via a friend who is.

 

[Spinner]

It is rather comical that only overall numbers can be posted but demos apparently require NSA level authorization to be viewed. This way, any station that is doing poorly can just point to those super secret numbers that no one knows of.

Not comical at all. It's common sense. The age 6+ numbers don't mean anything, but the demographic breakouts and daypart breakouts DO mean a lot to the stations because this is what they use to sell ads. This is what Arbitron is selling. Thus, they protect it very strongly.

I get that they protect it because they're selling the info. I find it comical that some PDs will point to those numbers as defense to doing well which is the easy way out since only they know what the breakouts are.

 

[Truthiness4DaBray]

Are you a subscriber?

No. I have access via a friend who is.

So without naming names you could share the numbers with the rest of us. No harm, small foul.

 

[Spinner]

Are you a subscriber?

No. I have access via a friend who is.

So without naming names you could share the numbers with the rest of us. No harm, small foul.

Yes, I would love to see the numbers too. Even if they were from a few books ago so they're not absolutely current.

 

[Truthiness4DaBray]

Are you a subscriber?

No. I have access via a friend who is.

So without naming names you could share the numbers with the rest of us. No harm, small foul.

Yes, I would love to see the numbers too. Even if they were from a few books ago so they're not absolutely current.

And a deafening silence. Please Mr. Kaye, share your knowledge.