2Son said:Tony,
I was thinking deeply about this nearly 1.5 years ago. Even when listening to many of the dance stations, (whether they were the Energy's or Party's, etc..) the element missing seemed to be the education of dance music for the masses. If you are trying to lure new listeners to dance music, why not have information on the artists, dj's, vocalists, etc so that the new listeners can feel more "in touch" with who they are listening to? Let's get to know who these people are, where they come from, etc. I was even interested in displaying a section like this on my website, but alas the cost for continuing my own station was too much. In addition, we know that dance stations crank out new music faster than most people can keep up - so to the "average listener", this would seem very overwhelming for them to try to keep up with all the new artists, especially if they do not know who they are in the first place.
2Son, you're spot on. The concept of educating fans to help grow the genre is why I launched the "Bullet Points" dance music news updates on XM's BPM in 2004, lasting until I left in 2007. I also produced a deeper version, "The Word," for The Move which ran during the summer of 2004. When I joined WorldSpace and The System I brought the concept with me and began the "System Update."
Fans of any type of music love the music and they also want to know about the music...who the artist is, what the songs are about, how the songs came to be, what else the artist is doing, where they can see the act, etc.
Bullet Points and the System Update grew into popular features among listeners; soon labels, PR reps, subscribers, even artists themselves were pushing information and story ideas to me. For many reports I grabbed audio from on-air artist interviews and from off-site visits so the reports were more than just a straight read. It had production value. And they moved fast, never more than a couple minutes. Often I was able to report late-breaking events or break news. In a relatively short period of time BPM grew into a trusted source; subscribers began to ask us for details about things they had heard on the reports and elsewhere, and about the upcoming events across the US and Canada that I included for which they wanted more information.
There is plenty of content to support a feature like that (in addition to the hosts working things into the regular programming). Anyone who can't find information in this age of Facebook, MySpace, web sites, IM and Twitter (not to mention working your own address book of contacts) just isn't being resourceful. Dance music needs this type of education/introduction more than any genre. Done well, it is a benefit to both the audience and the provider.