R.F. Burns said:
OK, I live in a suburb, 25 miles from the transmitters. we hear all the time from people who claim to live in a suburb, 50 or 60 miles from a transmitter. That's no suburb. It doesn't matter what urban sprawl has caused when you live 50 or more miles from a radio station you are outside the coverage area. Now, even in
Sorry to dispute your statement - there is nothing but city between me and the towers, you can drive 120 East to West in Dallas Ft. Worth and it is solid city. You can drive 80 miles North / South it is solid city. There are low power rim shots that serve only part of the area, sometimes co-channeled with rim shots on the other side of the area, but for the most part every station acts like everything out to the edges of the metro area is part of their primary audience, and so do their local advertisers. Fortunately, the local towers are near the South center of the area that helps a bit, but the majority of listeners are still well outside a 25 mile radius. In fact, that 25 mile radius encompasses most of the older, more economically challenged demographics - the younger more affluent demographics are living farther than 25 miles from the towers.
Houston has an even worse situation. The towers are in the far Southwestern part of the metro area in Missouri city. It is continuous city far North until past Conroe on I-45, same type of distance on the other major Northwest, Northeast, and East freeways.
I don't even need to mention Los Angeles, we have friends that live 120 miles from downtown, and it is continuous city the whole way. I've driven from Chicago to Milwaukee - Chicago extends far up the road to almost the state line. St. Louis - the public transit may end 25 miles from downtown, but my cousin lives another 30 miles out, and the city is continuous. Last time I visited New York, it was massive and went almost 100 miles in CT and down Long Island.
So - the assertion that these folks who live 60, 80, 100 miles from towers are "rural" listeners is ridiculous. They are, and consider themselves residents of their metro area. And the advertisers are probably after these people who live out of the city to get away from crime, high housing prices, and high taxes - and have the affluent lifestyle.
And fiddling with antennas to get HD radio is a hassle most people won't bother with. I've been in house after house where the FM radios do not even have antennas, or at the most have a dipole crumpled up on the floor. And due to high power at the broadcasting station they usually get away with it. With that level of technical expertise, HD won't fly in the suburbs. You can re-define "suburban" vs. "rural" all you want, but it won't change the fact that there is a mall every 15 miles, chain restaurants every 15 miles like Chilis and Red Lobster, banks, doctors, Walmarts, Targets, car dealers - all the way out to 100 miles. That is NOT my definition of rural!