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AQH
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The two key things that nobody has said yet, technology and KOMO. How does KIRO be different in the face of daily technological advances and a well-entrenched competitor?
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radiojjh
Guest
Yes---CC---and specifically the Ops Manager Michael LaCrosse has destroyed KISC. 15 months ago----much live and all local except for Tesh at night. We still scored #1 12+ with over an 8 share. Now instead of live local Spokane morning show it's "Bronson & Christine," Tammy is local and on from 10-3, but she is very short and sweet with content--and she does sound good.. But after 3----Then another PC afternoon show, Tesh at night and another PC show overnight and now KISC has the lowest ratings in history around a 3 share. Sure hope CC and Michael LaCrosse are proud of the great job they've done. And KIXZ, was local after Big D & Bubba from 10am-12Mdnt...then they swung the axe and flipped to CHR, they have one local person in the afternoon "Sophie"--the last country book had around a 3.5 share, now with the flip to CHR, they can't even hit a 2. CC WAS the top cluster there in Spokane, now #3. Just sad to see what has happened there. I invested 14 years of my life there and just sad to see how this cluster has evolved.
Agreed. If CC would actually put some money into that Spokane cluster it would still be at the top. I do think there is room for another CHR in Spokane, but CC isn't putting hardly anything into it, and Sophia does not add a lot. She's a start though. From what I understand, KGZG is killing them. If a station on a rimshot signal is killing your full market signal, then there is something wrong.
It's interesting and somewhat disgusting that we're seeing the big boys eliminating local talent BECAUSE THEY CAN, while us country folks have always had to rely on help from national networks because we can't afford to stay on the air otherwise. We do what we can in the rural areas, with live and local morning shows, a fulltime news director, local community involvement, etc, while the major market stations even eliminate the newsman. I suspect that as a percentage, we spend far more on local on-air talent than many big city stations.
nice to get this chisled in stone , er interneted for the record. as the months and years go by, lest we forget how, why, and when things went wrong, and who made the errors that dropped ratings. this ol' dog thinks maybe them CCats purposely geared the local talent expenditures down, and are runnin' more profitable in third position by tapping into no cost centralized programming.radiojjh said:
And another question....what if "Premier" talent really isn't?
It wouldn't always be more profitable with less employees. I'm not sure what the exact numbers would be for the markets we're dealing with, but here are some examples. Let's say JJ was making $10 per hour for his airshift at KISC. During those hours, he was bringing in $30 per hour. Now, fire JJ and replace him with a DJ that's making $25 per hour and bringing in $50 per hour in his market. As a result, the income for Spokane is cut in half. Before, the total hourly income for the 4 hours of afternoon drive was $80, with a profit of $45. Now, with the local voice gone and revenue cut in half, that's an hourly income of $65 and a profit of $40. OK, so $5 per hour isn't much of a loss, but that's still $5,200 a year that CC is losing just on KISC. Now, multiply that by all the clusters that they've done this to and have had similar declines and that really adds up! Ouch! The sad thing? that's just afternoon drive, multiply that cost by the average of 6 airshifts a day and you are really setting yourself up for failure before too long.
Oh, if it were only that simple. So many people have no idea what it costs to run a radio station. Small market stations have disproportionately higher costs in almost every category than large market stations. Agencies buy in the larger markets based on "cost per point" and "cumes" and "average quarter hours". They don't buy jock shifts. Local advertisers in small markets may tend to make their buying decisions partially based on personalities, but more based on their perceptions of community involvement or listenership, and moreso on the relationship with the sales rep.
Ok, so then wouldn't a spot be cheaper for a quarter hour with a cume of 250,000 than with a cume of 500,000? Or are these agencies going for national buys, and they could care less about what the audience in Spokane wants, as long as they get the big money from stations in LA, NYC, and even Seattle?
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AQH
Guest
From KIRO PD to Clear Channel complaining to local ad revenue. If we can squeeze Kokomo into the discussion, we'd be full circle!
Can we please keep Cocamo out of every single discussion on this board? In the world of mp3 players, Pandora, and whatever else, radio needs to stand out. The CC Spokane cluster basically has no money put into it, and they wonder why their ratings are tanking. Yes Cocamo is from 1988 and should not be played on a so-called oldies station, but that doesn't mean it should come up on every thread on this board.
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Mike Brewer
Guest
Allow me to translate AQH's post: This thread not only has veered WAY off topic but also packed itself up and headed to Eastern Washington. ???
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