WHY IS KAMP STILL ON THE CHR PANEL?

[atlantaboy]

KAMP plays more rhythmic product because that is what market forces dictate. Los Angeles is younger and more ethnically diverse than most markets, and these demographics favor rhythmic music, not Daughtry or Taylor Swift.

If the demographics favor rhythmic music, then why not put them on the Rhythmic panel - kind of seems like a no-brainer :

In reality, tons of younger people in L. A. love rock (and pop/rock), but KAMP can't play it (and KIIS can't play much of it) cause then they'll lose their Hispanic/rhythmic audience - it's the textbook definition of a Rhythmic station

 

[musicman3355]

In reality, tons of younger people in L. A. love rock (and pop/rock), but KAMP can't play it (and KIIS can't play much of it) cause then they'll lose their Hispanic/rhythmic audience - it's the textbook definition of a Rhythmic station

Very true - but for those they don't like all the rhythmic KIIS and AMP play, there is also 104.3 MYfm. They are now an Adult CHR.

 

[justpassingthough]

KAMP plays more rhythmic product because that is what market forces dictate. Los Angeles is younger and more ethnically diverse than most markets, and these demographics favor rhythmic music, not Daughtry or Taylor Swift.

If the demographics favor rhythmic music, then why not put them on the Rhythmic panel - kind of seems like a no-brainer :

In reality, tons of younger people in L. A. love rock (and pop/rock), but KAMP can't play it (and KIIS can't play much of it) cause then they'll lose their Hispanic/rhythmic audience - it's the textbook definition of a Rhythmic station

They aren't going to be moved to the rhythmic panel, because they aren't a rhythmic station. Demographics may dictate how they slew in their CHR slant, but psychographics determine that they are very much a mainstream CHR. Their imaging, their DJs and their promotions indicate that they are trying to capture a mainstream CHR audience. They aim towards a young, Hispanic, female audience, which is more mainstream friendly than compared to traditional rhythmic stations like KPWR.

 

[atlantaboy]

They aren't going to be moved to the rhythmic panel, because they aren't a rhythmic station.They aim towards a young, Hispanic, female audience, which is more mainstream friendly than compared to traditional rhythmic stations like KPWR.

???

If you aim towards a Hispanic audience, you're not mainstream CHR, you're Rhythmic - close to half the stations on the Rhythmic panel aim towards Hispanic audiences

 

[CHRles]

Tell that to Y-100 Miami (where over 60 percent of the market's 18-34 year olds are Hispanics) or to 102.7 KIIS FM L.A. (where 50 percent of 18-34 year olds are Hispanics, and another 20 percent are Asian or foreign)

 

[atlantaboy]

^Doesn't matter what percent of 18-34 year olds in the market are Hispanic/Asian - what matters is what percent of the actual listeners are Hispanic/Asian

 

[justpassingthough]

I take it you are out of market, so you don't hear the differences between KPWR, KAMP and KIIS on the daily. Yes, there is definite overlap in playlists. Annoyingly, all three stations can be playing the same song at the same time or within minutes of each other, I've heard it quite a few times. KPWR has a rhythmic playlist, though, and while KIIS and KAMP skew rhythmic, they are not rhythmic stations. Everything about their presentations screams mainstream CHR. There isn't room for a Ryan Seacrest or a Carson Daly as a morning host on a truly rhythmic station. They would be chasing the wrong demo.

You're thinking about this from an incorrect perspective. Just because a certain amount of listeners are Hispanic, Asian or Black, doesn't mean a station is rhythmic. Hispanics and Asians make up nearly 75% of the 18 to 34 market in Los Angeles. KAMP is mainstream CHR, skews rhythmic, and attracts an audience that is very 'mainstream' for 18 to 34 Los Angeles.

 

[atlantaboy]

I know I'm not in L. A. to hear the differences, but the argument that KAMP is Mainstream CHR cause it isn't AS rhythmic as KPWR just doesn't make sense to me - there are variations in rhythmic stations, just like there are variations in CHRs and Hot ACs

And the line of thinking that "KAMP is mainstream in Los Angeles, cause it's 75% Hispanic/Asian" just doesn't make sense IMO - there are rural areas in Georgia that are 75% African-American, and using that line of thinking, their Urban stations could report as CHRs, because they're "mainstream for that market" - and country stations in Tennessee could report as CHRs, cause they're "mainstream for their markets"

 

[Dkampy]

Tell that to Y-100 Miami (where over 60 percent of the market's 18-34 year olds are Hispanics) or to 102.7 KIIS FM L.A. (where 50 percent of 18-34 year olds are Hispanics, and another 20 percent are Asian or foreign)

Yeah and Y-100 is a balanced chr/pop...while Kamp remains rhythmic...kind of shoots down the hispanic listeners cause a chr to lean rhythmic theory.

 

[musicman3355]

Tell that to Y-100 Miami (where over 60 percent of the market's 18-34 year olds are Hispanics)

I wonder, why does Y100 lean very mainstream despite the huge Hispanic population, but other places (mainly in the west coast) with large Hispanic populations such as LA, Las Vegas, Phoenix, etc HAVE to get CHRs that lean rhythmic? Apparently, these PDs don't know much about what young Hispanics prefer to listen to, just stereotyping them as rhythmic listeners.

 

[Wildstyle K]

Radio Disney is mainstream to Disney Land, Knotts Berry Farm, Day Care's, and Elementary Schools.

 

[sfradio]

Tell that to Y-100 Miami (where over 60 percent of the market's 18-34 year olds are Hispanics)

I wonder, why does Y100 lean very mainstream despite the huge Hispanic population, but other places (mainly in the west coast) with large Hispanic populations such as LA, Las Vegas, Phoenix, etc HAVE to get CHRs that lean rhythmic? Apparently, these PDs don't know much about what young Hispanics prefer to listen to, just stereotyping them as rhythmic listeners.

Because the Hispanics in Florida are different than the ones in the west coast, that is why you don't hear salsa stations in the west and regional Mexican formats in Florida

 

[CHRles]

Apparently, these PDs don't know much about what young Hispanics prefer to listen to, just stereotyping them as rhythmic listeners.

Well gee, it's a good thing you're here to set these PDs straight with your vast research tools and expert knowledge on what's hot with 18-34 year old females who listen to CHR stations on the West Coast.

And no, if 75 percent of a market listens to an Urban or Country station that does not make these stations. 97.1 Amp Radio actually plays most of the big hits on the Itunes, Billboard Hot 100, and CHR/Pop charts while Urban and Country stations don't.

http://www.billboard.com/#/charts/hot-100
http://www.billboard.com/#/charts/digital-songs
http://charts.bdsradio.com/bdsradiocharts/charts.aspx?formatid=1

 

[atlantaboy]

97.1 Amp Radio actually plays most of the big hits on the Itunes, Billboard Hot 100, and CHR/Pop charts

I know I keep saying this, but ALL of the songs on its playlist are on the Rhythmic chart - only some are on the mainstream CHR chart - it just seems like a no-brainer to me

In terms of why Y100/Miami can lean more mainstream than KAMP, Miami doesn't have a Hot AC, or even a slightly more mainstream CHR to compete with, so it can grab a some of the potential Hot AC audience as well as 100% of the mainstream CHR audience - in other words, if KBIG and KIIS disappeared, I'm sure KAMP would move to actual mainstream CHR

 

[justpassingthough]

I know I'm not in L. A. to hear the differences, but the argument that KAMP is Mainstream CHR cause it isn't AS rhythmic as KPWR just doesn't make sense to me - there are variations in rhythmic stations, just like there are variations in CHRs and Hot ACs

And the line of thinking that "KAMP is mainstream in Los Angeles, cause it's 75% Hispanic/Asian" just doesn't make sense IMO - there are rural areas in Georgia that are 75% African-American, and using that line of thinking, their Urban stations could report as CHRs, because they're "mainstream for that market" - and country stations in Tennessee could report as CHRs, cause they're "mainstream for their markets"

Thats a complete apples and oranges argument. Urban and country stations have a completely different set of core artists and their P1 and P2 listeners are vastly different than the listeners of CHR and CHR/Rhythmic stations. Rhythmic has always been an offshoot of the mainstream CHR format because they share artists and share listeners.

You mentioned that KAMP should be classified as a rhythmic station because there are all kinds of rhythmic stations. Using that logic, isn't it equally fair to classify it as a mainstream CHR because there are variations on what is mainstream in different markets?

 

[atlantaboy]

You mentioned that KAMP should be classified as a rhythmic station because there are all kinds of rhythmic stations. Using that logic, isn't it equally fair to classify it as a mainstream CHR because there are variations on what is mainstream in different markets?

To me, KAMP's playlist is similar to half the stations on the Rhythmic panel - it's similar to maybe 10 stations on the mainstream CHR panel

The reason Rhythmic and Hot AC stations were separated from the mainstream CHR panel in the early 90s was because they weren't playing "All The Hits" - they were playing hits based on their sound, and their presence on the pop panel made the charts unfair

KAMP clearly has an issue with a certain "sound" of music - I'm just not seeing any gray area here

 

[CHRles]

It.s funny how KAMP is being singled out. If you've got a problem with Amp you might also have a problem with the following CHR/Pop stations
92.3 Now New York
103.5 Kiss FM Chicago
99.7 Now San Francisco
Hot 95.7 Houston
98.7 Amp Radio Detroit
Movin 92.5 Seattle
Hot 107.1 Denver
Z-104.3 Baltimore
94.1 KTFM San Antonio
103.7 Kiss FM Milwaukee
98.9 Radio Now Louisville
B-103.9 Ft. Myers
104.5 SNX Grand Rapids
Hot 107.9 Syracuse
95.1 Kiss FM Melbourne
103.7 Kiss FM Chattanooga
Wild 102.9 Reno

 

[justpassingthough]

You mentioned that KAMP should be classified as a rhythmic station because there are all kinds of rhythmic stations. Using that logic, isn't it equally fair to classify it as a mainstream CHR because there are variations on what is mainstream in different markets?

To me, KAMP's playlist is similar to half the stations on the Rhythmic panel - it's similar to maybe 10 stations on the mainstream CHR panel

The reason Rhythmic and Hot AC stations were separated from the mainstream CHR panel in the early 90s was because they weren't playing "All The Hits" - they were playing hits based on their sound, and their presence on the pop panel made the charts unfair

KAMP clearly has an issue with a certain "sound" of music - I'm just not seeing any gray area here

I know I keep beating this drum too, but a playlist alone does not a rhythmic station make. KAMP is mainstream CHR in its presentation, as well. If you heard it on a daily basis, it is unmistakenly mainstream. The presentation does not fit in with the other rhythmic stations in the metro and surrounding markets (KPWR, KGGI, XHTZ, etc) Its as mainstream as it gets in this part of the country, and is reflective of what the other mainstream CHRs in this market and surrounding markets sound like (KIIS, KHTS, etc)

 

[only1moore]

It.s funny how KAMP is being singled out. If you've got a problem with Amp you might also have a problem with the following CHR/Pop stations
92.3 Now New York
103.5 Kiss FM Chicago
99.7 Now San Francisco
Hot 95.7 Houston
98.7 Amp Radio Detroit
Movin 92.5 Seattle
Hot 107.1 Denver
Z-104.3 Baltimore
94.1 KTFM San Antonio
103.7 Kiss FM Milwaukee
98.9 Radio Now Louisville
B-103.9 Ft. Myers
104.5 SNX Grand Rapids
Hot 107.9 Syracuse
95.1 Kiss FM Melbourne
103.7 Kiss FM Chattanooga
Wild 102.9 Reno

If that's the case, then its time to create a new Top 40 panel that not only would include those stations but these as well:

WKTU New York
KYLD San Francisco
WBBM Chicago
WDTW Detroit
KZON Phoenix
KSFM Sacramento
KHHM Sacramento
KXJM Portland
KLUC Las Vegas
KPLV Las Vegas
KPHW Honolulu
KDDB Honolulu
WKSL Raleigh
WNVZ Norfolk
KHTC Minneapolis
KZON Phoenix
XHTO El Paso
KWYD Boise
KBFM McAllen
KTBT Tulsa
KKWD Oklahoma City
WJJS Roanoke
KYMV Salt Lake City
KWWV San Luis Obispo

 

[atlantaboy]

It.s funny how KAMP is being singled out. If you've got a problem with Amp you might also have a problem with the following CHR/Pop stations
92.3 Now New York
103.5 Kiss FM Chicago
99.7 Now San Francisco
Hot 95.7 Houston
98.7 Amp Radio Detroit
Movin 92.5 Seattle
Hot 107.1 Denver
Z-104.3 Baltimore
94.1 KTFM San Antonio
103.7 Kiss FM Milwaukee
98.9 Radio Now Louisville
B-103.9 Ft. Myers
104.5 SNX Grand Rapids
Hot 107.9 Syracuse
95.1 Kiss FM Melbourne
103.7 Kiss FM Chattanooga
Wild 102.9 Reno

Those stations all played Raise Your Glass (in heavy/power), and most played Animal

I definitely think Mediabase should move Kiss/Melbourne, Hot 107.9/Syracuse, and Wild/Reno also - didn't think "WHY IS KWYL/RENO STILL ON THE CHR PANEL" would make a good thread though lol