WHY IS THERE ONLY ONE RAP/HIP-HOP STATION IN COLUMBUS???????????????

[datfireman]

WHY IS THERE ONLY ONE RAP/HIP-HOP STATION IN COLUMBUS???????????????

I AM SO TIRED OF POWER 107.5 that i am litterly bout to have a gamefly commerical moment?


http://www.youtube.com/watch?v=iOpfbJ6Kqto


we have about 4 country stations
8 rock/classic stations
3 jazz station
4 christan rock/country station
5 oldies station


but we have only one hip hop n RnB station. and POWER 107.5 IS THE WORST HIP HOP STATION EVER! they are the only rap station i know that have no talk shows, dj mix shows, local artists showcase, old school hip hop n 90's RnB. nor do they have artists interviews. I'm tired of hereing lil wanye lady gaga t-pain gucci mane and drake songs 15 times a hours 5 days a week and 4 weeks a month!



Do any hip hop and RnB fans from columbus ohio want a another rap station?????????

i said make a classic rap/Rnb station that play's 80's 90's and 2000-2004 rap. also 90's RnB!
i would have a local artist showcase too.

here's how i would set it up.....

80's and 90's rap from 8am-11pm Monday-Friday
play 90's RnB from 11pm-8am Monday-Friday



then on Saturdays

90's and 2000-2005 rap from 8am-8pm

local talent showcase from 8pm-10pm

90's and 2000-2004 RnB 10pm-8am

sundays

christan hip hop n RnB 8AM-12PM

2000-2005 HIP HOP N RnB 12PM-9pm

70's oldies 9pm-7am

 

[Rusty Blades]

Maybe you should try listening to some better music.

5 oldies station?

 

[Prais]

WHY IS THERE ONLY ONE RAP/HIP-HOP STATION IN COLUMBUS???

Maybe there is not enough advertiser support.

 

[gr8oldies]

80s rap? The Run DMC hour? The 20 year olds don't remember. I'm also not aware of five oldies stations

 

[dawg4life]

Ummmm, welcome to Columbus?

 

[Heather1]

Seriously? Good luck with that.

 

[icybluelake]

Do you need more than one? Maybe just a better one would do the trick.

 

[jmobooku]

MAYBE THERE ARE JUST SO MANY PEOPLE THAT TOTALLY ENJOY THAT CRAP!

 

[xmusicmatt]

Does RAP do well with PPM ? My understanding it doesn't.. so the wish for a 2nd RAP station is likely not going to happen in this market... CKX pretty much has it cornered as long as their around.

 

[lovejamminoldies]

This has been the talk for awhile.... Z103 put up a race against Power years ago, but due to finances, they weren't able to stick around. I did hear people blasting it in cars though. Power 1075 is alright for Rhythmic CHR, but they are very conservative, and I do think Columbus could use either another CHR, Rhythmic, or Urban

 

[gr8oldies]

Hip Hop/Rap does not do well with PPM. Chances are you're not listening to it at work and with no diary to inflate your listening, that's leads to bad numbers and TSL. Exactly what minority broadcasters are complaining about.

 

[Prais]

lovejammin said "I did hear people blasting it in cars though."

I heard that car too - in Detroit from the Columbus radio junk.

 

[KevinFodor]

WHY IS THERE ONLY ONE RAP/HIP-HOP STATION IN COLUMBUS???????????????

I AM SO TIRED OF POWER 107.5 that i am litterly bout to have a gamefly commerical moment?


http://www.youtube.com/watch?v=iOpfbJ6Kqto


we have about 4 country stations
8 rock/classic stations
3 jazz station
4 christan rock/country station
5 oldies station


but we have only one hip hop n RnB station. and POWER 107.5 IS THE WORST HIP HOP STATION EVER! they are the only rap station i know that have no talk shows, dj mix shows, local artists showcase, old school hip hop n 90's RnB. nor do they have artists interviews. I'm tired of hereing lil wanye lady gaga t-pain gucci mane and drake songs 15 times a hours 5 days a week and 4 weeks a month!



Do any hip hop and RnB fans from columbus ohio want a another rap station?????????

i said make a classic rap/Rnb station that play's 80's 90's and 2000-2004 rap. also 90's RnB!
i would have a local artist showcase too.

here's how i would set it up.....

80's and 90's rap from 8am-11pm Monday-Friday
play 90's RnB from 11pm-8am Monday-Friday



then on Saturdays

90's and 2000-2005 rap from 8am-8pm

local talent showcase from 8pm-10pm

90's and 2000-2004 RnB 10pm-8am

sundays

christan hip hop n RnB 8AM-12PM

2000-2005 HIP HOP N RnB 12PM-9pm

70's oldies 9pm-7am

There are not 5 oldies stations in Columbus...perhaps 2, but one isn't strictly oldies...it's Classic Hits of the 60's,70's and 80's. If you think that's "oldies" by the strictest sense, you're too young to be commenting about it.

80's/90's Rap Hip Hop? It does not test well at all with any audience. And yes, it has been tested. The list of good testing songs from the 1990's is about 100 or less. And none of it is hip hop or what was then known as "rock 40".

Z103 barely got a 1 share with hip hop - they couldn't stick around because they weren't selling any advertising. Compared with the 7 share that Power got, Z-103 was "Z-who?" to the vast majority of Columbus listeners. Coupled with the fact that Percy Squire couldn't keep his hands out of programming, which was one of the main reasons that led to the station's downfall. Lawyers with no radio experience don't make good PD's. Had Percy listened to some of the people he was (at least for a while) giving a paycheck to (at least when they weren't bouncing), things might have been different.

And yes, hip hop does not seem to do well with the PPM.

 

[rubberchicken]

"I did hear people blasting it in cars though."

Do you mean pick-up trucks in Knox County?
Little known fact: cows love Lil Wayne. And Keshia Cole. She's mooooo-licious.

Widely known fact: 103.1 will never compete in Columbus. Can't hear it!

 

[lovejamminoldies]

I was on Cleveland Ave once and heard Z... but yes, it will never compete. I think 103 will stay Spanish or eventually become an empty frequency within years. Now, I do think on the right frequency, a fresh new station could work. Power is the ONLY station for Hip-Hop in Columbus unless listeners experiment and try to pick up HOT 1029... Power beats WNCI because WNCI sounds horrible. Kids don't wanna hear Rob Thomas and Lifehouse when they're listening to the radio at night.... yes, WNCI may daypart those out, but they don't daypart Lil Wayne in either. WNCI needs to face the fact that CHR isn't what it used to be. It's heavily rhythmic-controlled now.

 

[Nu_Roo_2]

Re the comments on rap/hip-hop not doing well in the PPM, that *should* be a consideration, but all indications are that local radio operators aren't the least bit concerned about whether a format is PPM friendly -- even though PPM will be here soon.

If local operators cared about PPM-friendly, a station other than an "ultra-rimshot" that recently lost its signal-upgrade potential would be doing Classic Hits in Columbus.  (And said ultra-rimshot is doing a syndicated version, no less.)   Meanwhile, the format continues to steamroller to the top of the PPM's -- including saleable demos -- nationwide.  In the latest monthly, Classic Hits jumped from already-high to market-topping in LA , and remains #1 (as Adult Hits) in St. Louis, and a solid #2 in NY.  This kind of news is repeated month after month, market after market.

So we can probably drop the logical reference to the PPM from the discussion here, given that such logic seems beyond the scope of thinking for local operators of good signals.

 

[dawg4life]

Hahaha Nu Roo, you said logic!

Here's the logic in Columbus... Yee Haw!

 

[KevinFodor]

Re the comments on rap/hip-hop not doing well in the PPM, that *should* be a consideration, but all indications are that local radio operators aren't the least bit concerned about whether a format is PPM friendly -- even though PPM will be here soon.

If local operators cared about PPM-friendly, a station other than an "ultra-rimshot" that recently lost its signal-upgrade potential would be doing Classic Hits in Columbus. (And said ultra-rimshot is doing a syndicated version, no less.) Meanwhile, the format continues to steamroller to the top of the PPM's -- including saleable demos -- nationwide. In the latest monthly, Classic Hits jumped from already-high to market-topping in LA , and remains #1 (as Adult Hits) in St. Louis, and a solid #2 in NY. This kind of news is repeated month after month, market after market.

So we can probably drop the logical reference to the PPM from the discussion here, given that such logic seems beyond the scope of thinking for local operators of good signals.

Very good point, Nu-Roo. Classic hits (the "new" oldies format including music from the 60's to 80's), last time I looked is #2 in NYC.
And that's not the only market in which it can do well. You can even include a small "early years" component to the format to keep the oldsters happy.

Don't worry, Columbus radio will figure it out...in about 5 to 10 years. After all, the Wolfe's now seem to change format like I do my underwear...and the board of directors loves oldies...(even if some at WBNS-FM don't).

 

[KevinFodor]

I was on Cleveland Ave once and heard Z... but yes, it will never compete. I think 103 will stay Spanish or eventually become an empty frequency within years. Now, I do think on the right frequency, a fresh new station could work. Power is the ONLY station for Hip-Hop in Columbus unless listeners experiment and try to pick up HOT 1029... Power beats WNCI because WNCI sounds horrible. Kids don't wanna hear Rob Thomas and Lifehouse when they're listening to the radio at night.... yes, WNCI may daypart those out, but they don't daypart Lil Wayne in either. WNCI needs to face the fact that CHR isn't what it used to be. It's heavily rhythmic-controlled now.

Now that this is way, way past in history, let me give you a little background on something some of you may not have known:

When Stop 26/Riverbend owned both WXST and Z-103, we made an effort to try and change Z-103 to a more consistent "Rhythmic CHR" format. We knew it was never going to beat WNCI...not even close. But, we had already lined up an air staff to jock mostly via voicetrack (and yes, there were some big former Columbus jocks who had signed off, in principle, to being part of it...think former 92X-ers and a couple of former WNCI people).

We figured, if we could take a 1.5 to a 2.5 share from WNCI's younger end, we'd take it and run with it. WXST at the time had good strength among 18-44 year olds. That would give you a decent combo number that could make some change.

A deal had already been made in principle for record company support in the form of station promotional items (t-shirts and other handouts). This was legal at the time.

The idea made total sense to everyone, except Percy Squire. Eventually, GM Bill Cusack got Percy to agree to let 103 be more consistent as a music station...for a while. The numbers edged up. Then, Percy wanted to play PD again...and that was the end of Z-103.

Percy, you see, spent a lot of time trying to change Star 107-9 to Urban. He even, apparently, committed the station to the syndicated Doug Banks morning show. For months, I got calls from ABC wanting to know why we weren't sending in affidavits for commercials for Doug Banks, only for me to tell them, "We're not running the show". At the time, even GM Bill Cusack didn't seem to know what those calls were about.

Star's ratings started to go up...and Cusack got Percy to hold his horses. But, Percy never stopped trying.

Like I said before: lawyers make lousy PD's.

 

[KevinFodor]

I was on Cleveland Ave once and heard Z... but yes, it will never compete. I think 103 will stay Spanish or eventually become an empty frequency within years. Now, I do think on the right frequency, a fresh new station could work. Power is the ONLY station for Hip-Hop in Columbus unless listeners experiment and try to pick up HOT 1029... Power beats WNCI because WNCI sounds horrible. Kids don't wanna hear Rob Thomas and Lifehouse when they're listening to the radio at night.... yes, WNCI may daypart those out, but they don't daypart Lil Wayne in either. WNCI needs to face the fact that CHR isn't what it used to be. It's heavily rhythmic-controlled now.

Jammin:

There are 2 varieties of CHR. One is mainstream, the other rhythmic. WNCI is a mainstream CHR which leans a bit toward A/C in the daytime.

Both formats can work very well. It's all dependent upon market conditions as to which direction you do.

And the world doesn't revolve around "kids". Few commercial buys are purchased toward "kids".

Power is a much better station than Hot 102-9.